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From compact point-and-shoots to high-performance mirrorless cameras and camcorders, Sony empowers photographers of all levels to capture their world in stunning detail.
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Ground-breaking and best-in-class technologies are the hallmarks of Sony imaging products. From the popular Sony Alpha A7 III to models designed for vloggers like the ZV-E1 and ZV-E10, many Sony full-frame and APS-C format mirrorless cameras and compact cameras feature advanced features. Real-time Animal Eye Autofocus, a Hybrid Autofocus system and back-illuminated CMOS sensors result in higher quality images and videos in any situation.
Sony offers a wide array of lenses to suit creators’ photographic and video needs, no matter their budget. A range of prime and zoom lenses for portraits, landscapes, sports and more are available in A mount and E Mount for Sony interchangeable lens cameras. For more advanced shooters, technical precision and advanced computer simulation bring highest quality resolution and bokeh to Sony’s G Master series of lenses.
Sony’s pro-level cinema cameras and cine lenses are powerful tools for visual storytellers. Leveraging their expertise in film production, Sony has created a collection of camcorders dedicated to creating luxurious film-like video, suitable for documentary and filmmaking.
Committed to supporting creators, Sony’s alphauniverse.com website showcases tips, tricks and how-to videos, photographer and creator portfolio spotlights, and a massive amount of additional content that Sony shooters will find engaging, inspirational, and informative. Sony’s commitment to reducing their environmental impact can be seen in changes throughout their manufacturing process.