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Photo & Video Gear Available for Pre-order


Canon PowerShot G1 X Mark III Camera

Release Date: October 16, 2017

Expected Availability: Mid/Late November

Canon's flagship PowerShot model, their first compact camera to feature an APS-C Sensor, allows for wide dynamic range and incredible image detail with low noise. Pre-order Now!


Polaroid Originals OneStep2 Camera

Release Date: September 22, 2017

Expected Availability: Mid October

The OneStep 2 is an analog instant camera for the modern era, blending classic design with contemporary style. It's inspired by Polaroid's original OneStep. Pre-order Now!


Profoto A1

Release Date: September 19, 2017

Expected Availability: Mid November

The A1 is every inch a Profoto light – just smaller. Its round head delivers light that’s both natural and beautiful with a soft smooth fall-off. Pre-order Now!


DJI Mavic Pro Platinum

Release Date: September 12, 2017

Expected Availability: Early October

Powerful and alluring. 30-minute flight time coupled with 60% noise power reduction makes the Mavic Pro Platinum DJI’s best portable drone yet. Pre-order Now!


DJI Phantom 4 Obsidian Edition

Release Date: September 12, 2017

Expected Availability: Coming Soon

Similar in weight to the Phantom 4, the Phantom 4 Pro camera is equipped with a 1-inch 20-megapixel sensor capable of shooting 4K/60fps video and Burst Mode stills at 14 fps. Pre-order Now!


Canon XF400 / XF405

Release Date: September 12, 2017

Expected Availability: November

Ideally suited for government, broadcast, education, corporate and event videography for cost-effective 4K UHD quality video. Pre-order Now!


Canon GX10 Camcorder

Release Date: September 12, 2017

Expected Availability: November

Canon's first 4K UHD consumer camcorder offers refined video quality with stunning detail to video enthusiasts and aspiring filmmakers. Pre-order Now!


Sony RX10 Mark IV

Release Date: September 12, 2017

Expected Availability: Mid October

The RX10 Mark IV features the world's fastest AF acquisition time thanks to its 1" Exmor RS stacked back illuminated CMOS sensor w/ DRAM and fast Hybrid AF system. Pre-order Now!


Sony RX0 Ultra-Compact Camera

Release Date: September 07, 2017

Expected Availability: Mid October

Miniature dimensions and all-around versatility maximize your freedom to take and use the RX0 effortlessly anywhere in creative ways - even with other RX0 cameras spread around to shoot from various perspectives. Pre-order Now!


Canon TS-E 50mm F2.8L, 135mm F4L & 90mm F2.8L Macro Tilt-Shift Lenses

Release Date: August 29, 2017

Expected Availability: November 2017

Expanding the L-series lineup, these new macro tilt-shift lenses offer precise control over the image’s focus plane as well as the ability to render vertical lines and details without distortion.Pre-order Now!


Canon 85mm F1.4 L Medium Telephoto Lens

Release Date: August 29, 2017

Expected Availability: November 2017

Discover Canon's first 85mm L-series lens with Image Stabilization capability, featuring a bright, F1.4 maximum aperture that creates beautiful background blur. Pre-order Now!


More Pre-Order Gear: Cameras & Lenses | Video

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