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Photo & Video Gear Available for Pre-order


SIGMA 28-70mm F2.8 DG DN Contemporary Lens

Release Date: February 24, 2021

Expected Availability: March 2021

The SIGMA 28-70mm F2.8 DG DN | Contemporary combines all of the key optical features required of a large-aperture standard zoom lens, which are essential for photographing a wide variety of subjects. The lens features just one lightweight focusing element, which keeps the AF unit small. This, along with a quiet and fast stepping motor, makes for responsive and near-silent autofocus performance. Pre-order Now.


Sony FX3 Full-Frame Cinema Line Camera

Release Date: February 23, 2021

Expected Availability: March 11, 2021

The FX3's full-frame image sensor is coupled with innovative light-gathering techniques to let you capture clear and usable images even in dim light. The standard ISO sensitivity of 80-102400 for movies is expandable all the way up to 409600. Capture the scene in cinematic 4K resolution, with the shallow depth of field, stunning bokeh and cinematic freedom made possible with a full-frame sensor. Pre-order Now.


Panasonic LUMIX S 70-300mm F4.5-5.6 MACRO OIS Lens

Release Date: February 17, 2021

Expected Availability: 2021

The LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. boasts high descriptive performance and beautiful bokeh throughout the entire zoom range, which makes it possible to render exceptionally impressive photo and video. It also provides high-speed, high-precision AF and Dual I.S. for agile mobility to be used in wide-ranging situations including sports, animals, portraits aircrafts and vehicles. Pre-order Now.


Sony Alpha 1 Mirrorless Camera

Release Date: January 27, 2021

Expected Availability: March 9, 2021

The Sony Alpha 1 offers highly efficient noise-reduction processing to deliver extraordinary resolution from its 50.1 effective megapixel image sensor. That resolution is complemented by high sensitivity with low noise, plus approximately 15 stops of dynamic range at lower sensitivities for smooth, natural gradations from shadows to highlights. Pre-order Now.


FUJIFILM X-E4 Mirrorless Camera

Release Date: January 27, 2021

Expected Availability: March 11, 2021

With its high-resolution 4K output that is oversampled from pure 6K data, easy to use recording modes, and intuitive controls, the FUJIFILM X-E4 lets you record beautifully detailed and natural-looking footage to create high-quality, professional movies. No matter the situation, the X-E4's AF can track and hold the most difficult of moving subjects with tenacious speed, or lock onto an individual's face with wonderfully intelligent anticipation. Metal Hand Grip MHG-XE4 also available separately to help reduce camera shake when using a large aperture lens. Pre-order Now.


FUJIFILM GFX100S Mirrorless Camera

Release Date: January 27, 2021

Expected Availability: March 11, 2021

The 102-megapixel large format sensor works in harmony with G Mount lenses to produce images with incredible details, beautifully smooth gradations, and wonderfully accurate colors. Use the GFX100S to create remarkably detailed images that reach further and deeper into scenes to reveal amazing color fidelity and rich shadow detail, all with enough dynamic range to allow for astonishing push and pull adjustments in post-production. Metal Hand Grip MHG-GFX S also available separately to help reduce camera shake when using a large zoom lens. Pre-order Now.


FUJINON XF27mmF2.8 R WR Lens

Release Date: January 27, 2021

Expected Availability: Late March 2021

The XF27mmF2.8 is a thin, pancake-style prime lens, with a focal length of 27mm, which provides image-makers with a natural field of view that is close to what the human eye sees, making it extremely suitable for a diverse range of styles from everyday general use to portraiture, street, and landscape photography. Pre-order Now.


FUJINON XF70-300mmF4-5.6 R LM OIS WR Lens

Release Date: January 27, 2021

Expected Availability: Late March 2021

The XF70-300mmF4-5.6 R LM makes it easy to make super telephoto images on your greatest adventures and create images that show the true excitement and awe of your experience. With a huge focal range, state-of-the-art autofocus, advanced image stabilization and close focusing performance equivalent to half-macro, XF70-300mm ensures you're always ready to make images, whether your subject's in the undergrowth beneath your feet, or in a tree on the distant horizon. Pre-order Now.


FUJINON GF80mmF1.7 R WR Lens

Release Date: January 27, 2021

Expected Availability: Late March 2021

The GF80mmF1.7 R WR is a large-diameter standard prime lens with a focal length of 80mm. Among lenses for digital cameras featuring the large format sensors, it achieves an ultra-bright maximum aperture of F1.7 for beautiful bokeh. With its autofocus system, users can capture subjects swiftly and accurately to create high-quality portraits. Pre-order Now.


Godox AD100Pro Pocket Flash

Release Date: January 19, 2021

Expected Availability: 2021

The Pocket Flash AD100Pro inherits the advantages of the Godox AD series and is compatible with the Godox radio system. It is extremely compact and lightweight, relieving the burden of photographers when shooting on location. The 100Ws strobe fills the gap of photographers' demands for an off-camera strobe at this power level. Pre-order Now.


Godox CL10 Webcasting Ambient Light

Release Date: January 19, 2021

Expected Availability: 2021

The CL10 multi-color LED Webcasting Ambient Light allows you to create a viewer-welcoming ambience for your channel. With 36000 selectable colors and 39 special effects, it enables your studio to be fully dressed by customized lighting colors and deliver picturesque live streaming for your audience. Pre-order Now.


Godox Focusing LED Light S60

Release Date: January 19, 2021

Expected Availability: 2021

The Godox focusing light series was designed to precisely control the beam to hit exactly and limited to wherever needed, with versatile functions for creatively light shaping and projecting patterns. The S60 has built into it more lighting options for videography, interviewing, still life photography, portrait, or any kind that emphasizes details or pursues artistry. Pre-order Now.


Godox LED Light SZ150R

Release Date: January 19, 2021

Expected Availability: 2021

The SZ150R, a RGB Bi-Color Zoomable COB LED Light, is designed for video production, broadcasting, and photography. It is especially versatile for making a short film with limited crew, which can boost your work efficiency greatly and allow you to freely enjoy the joy of creation. Pre-order Now.


Sony FE 35mm F1.4 GM Lens

Release Date: January 14, 2021

Expected Availability: April 12, 2021

The 35mm F1.4 GM features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Pre-order Now.


SIGMA I Series Lenses: Sigma 24mm F3.5, Sigma 35mm F2, Sigma 65mm F2

Release Date: December 1, 2020

Expected Availability: 2021

The SIGMA I series features full-frame-compatible lenses that offer mirrorless users a new and better alternative, both in the experience of shooting with the lens and in the impressive results it is able to achieve. The high resolving power of the 24mm F3.5 DG DN | Contemporary covers the entire image from the centre to the edges, which means photographers can rely on edge-to-edge sharpness at all apertures when shooting wide-angle scenes. The 35mm F2 DG DN | Contemporary, a classic wide standard prime which photographers would not want to compromise on, comes with a maximum aperture of F2, and offers both compactness and high optical performance. The ultra-sharp 65mm F2 DG DN | Contemporary can capture extremely fine detail even wide open at its maximum aperture of F2, and produces large and round bokeh. Pre-order Now.


DJI Pocket 2 3-Axis Stabilized Camera

Release Date: October 20, 2020

Expected Availability: 2021

Pocket-sized and extremely portable, DJI Pocket 2 is a tiny camera that lets you single-handedly record memorable moments. Equipped to stabilize movement and take sharp photos and smooth videos, Pocket 2 gives you the freedom to create magic at hand. Pre-order Now.


More Pre-Order Gear: Cameras & Lenses | Video

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