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Photo & Video Gear Available for Pre-order


Nikon COOLPIX P1000

Release Date: July 10, 2018

Expected Availability: September 6, 2018

The most extreme zoom Nikon ever, and a game-changer for birders, sports and wildlife enthusiasts, travel photographers and even those aspiring to venture to the moon and beyond without leaving their backyard. Pre-order Now!


Sony G Master 400mm F2.8 G OSS Super Telephoto Lens

Release Date: June 27, 2018

Expected Availability: September 28, 2018

Sony's new 400mm G Master large-aperture super telephoto lens achieves extraordinary speed, outstanding resolution and bokeh, plus professional control and reliability. Pre-order Now!


Canon EF 70-200mm F2.8L IS III USM Lens

Release Date: June 7, 2018

Expected Availability: August 2018

The new Canon EF 70-200mm f/2.8L IS III USM lens is an ideal lens for photographers who shoot with the Canon 1D and 5D series of DSLR cameras. Pre-order Now!


DJI Ronin S Handheld Gimbal Stabilizer

Release Date: May 29, 2018

Expected Availability: End of August 2018

Designed for DSLR and mirrorless cameras, the Ronin-S combines advanced stabilization, precision control, and manual focus control capabilities in a compact, single-handed form factor. Pre-order Now!


Rhino ROV Mobile Everyday Slider

Release Date: April 17, 2018

Expected Availability: July 2018

The ROV Mobile is a motorized camera slider designed for smartphones. It uses your phone to control and capture amazing cinematic video. Also available in a pro version for cameras. Pre-order Now!


Rhino ROV Mobile Traveler Slider

Release Date: April 17, 2018

Expected Availability: July 2018

The ROV Mobile is a motorized camera slider designed for smartphones. It uses your phone to control and capture amazing cinematic video. Also available in a pro version for cameras. Pre-order Now!


Atomos Ninja V 4K Recorder/ Monitor

Release Date: April 12, 2018

Expected Availability: September 2018

Record up to 4Kp60 10-bit HDR video direct from your camera's sensor, over HDMI 2.0. Store edit-ready ProRes or DNxHR on affordable SSD drives and bypass your cameras internal compression and record time limits. Pre-order Now!


Blackmagic Pocket Cinema Camera 4K

Release Date: April 12, 2018

Expected Availability: September 2018

Stunning HDR images and incredible low light performance! It's perfect for shooting independent films and documentaries, fashion shows, travel blogs, web videos, weddings, corporate video, sports and more. Pre-order Now!


Sony FS5 II 4K XDCAM Camcorder Body

Release Date: April 9, 2018

Expected Availability: June 2018

New look for unbounded creativity: FS5 II is Sony's Super35 hand-held camcorder with stunning 4K HDR and 120fps performance. Pre-order Now!


Sony FS5 II 4K XDCAM with 18-105mm Lens

Release Date: April 9, 2018

Expected Availability: June 2018

Straight out of the camera your content will look fresh and vivid, with subjects that really stand out. Features 4K HDR and 120fps HFR, α Mount flexibility, Variable ND Filters, 4K/2K RAW and XAVC recording. Pre-order Now!


Sony Z280 4K XDCAM Camcorder

Release Date: April 9, 2018

Expected Availability: September 2018

An all-new 4K 3CMOS 1/2-type sensor with a deep depth of field and class-leading performance provides the pinnacle of 4K HDR performance in your hand. Pre-order Now!


Sony Z190 4K XDCAM Camcorder

Release Date: April 8, 2018

Expected Availability: September 2018

The PXW-Z190 is the world's first professional camcorder with a 4K (QFHD) 1/3-inch type sensor, with enhanced usability for independent shooters in corporate, event production and education settings.


Sigma 135mm F1.8 DG HSM Sony E (ART) Lens

Release Date: March 15, 2018

Expected Availability: Late July

Featuring outstanding resolution required for 50 MP or higher DSLR cameras, and delivers a strong perspective compression effect and dramatic bokeh effect. Pre-order Now!


Sigma 14mm F1.8 DG HSM Sony E (ART) Lens

Release Date: March 15, 2018

Expected Availability: Late July

World's first and only Full-frame F1.8 ultra wide-angle lens. Exceptional optical performance ideal for ultra-high megapixel cameras. Pre-order Now!


Sony Alpha A7 III with FE 28-70mm Lens

Release Date: Feb 26, 2018

Expected Availability: Mid-April

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Pre-order Now!


Sony Alpha A7 III Body

Release Date: Feb 26, 2018

Expected Availability: Mid-April

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Find Out More


Nikon AF-S 180-400mm F4E TC1.4 FL ED VR

Release Date: Jan 9, 2018

Expected Availability: TBD

Super-telephoto Zoom with 1.4x Built-in Teleconverter and Advanced Weather Sealing. Pre-order Now!


More Pre-Order Gear: Cameras & Lenses | Video

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