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Photo & Video Gear Available for Pre-order


Nikon Z 9 Full-Frame Mirrorless Camera

Release Date: October 28, 2021

Expected Availability: December 2021

The Nikon Z 9 has a fast, powerful AF system with subject detection developed using deep learning technology. 45.7-megapixel stills. High-speed still frame rates up to 120 fps. 8K and 4K videos. The world's first truly blackout free viewfinder, and Nikon's first 4-axis tilting touchscreen. All in the most intelligent, durable, comfortable and connected Nikon camera the world has ever seen. Pre-Order Now.


NIKKOR Z 24-120mm F4 S Lens

Release Date: October 28, 2021

Expected Availability: December 16, 2021

Go from 24mm wide angle views to 120mm telephoto close-ups and everything in between with spectacular image quality. The NIKKOR Z 24-120mm f/4 S brings a versatile all-purpose zoom range together with premium S-Line optics, a constant f/4 aperture, close focusing, robust weather-sealing and superior resolution—all in a compact, travel-friendly package. Pre-Order Now.


NIKKOR Z 100-400mm F4.5-5.6 VR S Lens

Release Date: October 28, 2021

Expected Availability: December 16, 2021

A versatile superpower that brings a 100mm-400mm super telephoto zoom range ideal for wildlife, sports and action together with premium S-Line optics, breathtaking image quality, effortless autofocus, rock-steady VR and comfortable handling—all in a travel-friendly package that brings so many shots within reach. Pre-Order Now.


DJI Action 2 Dual-Screen and Power Combos

Release Date: October 27, 2021

Expected Availability: November 2, 2021

DJI Action 2 isn't just ultra-versatile, it's also DJI's most powerful action camera yet. The innovative magnetic design lets you effortlessly swap out accessories as you capture life on the go. The Dual-Screen Combo has a Front Touchscreen Module that lets you compose videos and selfies on the go. You can also capture crisp audio as you narrate every journey. The Power Combo has a Power Module that provides a microSD card slot and the ability to film for up to 180 minutes. Pre-Order Now.


Sony Alpha α7 IV Full-Frame Mirrorless Camera

Release Date: October 21, 2021

Expected Availability: December 30, 2021

With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators. Pre-Order Now.


Sony HVL-F60RM2 and HVL-F46RM Wireless Radio Control External Flashes

Release Date: October 21, 2021

Expected Availability: November 11, 2021

The Sony HVL-F60RM2 can continuously provide flash for up to 200 frames in high-speed bursts at up to 10 fps. The HVL-F46RM can continuously provide flash for up to 60 frames in high-speed bursts at up to 10 fps with a compatible camera. Missed frames due to flash sync failure are avoided, providing stable continuous shooting support. Pre-Order Now.


Aputure amaran P60c RGBWW LED Panel

Release Date: October 19, 2021

Expected Availability: TBD

The amaran P60c is an RGBWW full-colour LED Panel designed for content creators, videographers, and indie filmmakers. Its optical design (45 degrees) allows the P60c to use its 60W RGBWW LED chipset to produce high-intensity light output, measuring a stunning 5,900+ lux at 1 metre (5600K). Pre-Order Now.


Aputure amaran P60x Bi-Colour LED Panel

Release Date: October 19, 2021

Expected Availability: TBD

The amaran P60x is an expanded bi-colour LED panel designed for content creators, videographers, and indie filmmakers. Its optical design (45 degrees) allows the P60x to use its 60W bi-colour LED chipset to produce high-intensity light output, measuring a staggering 5,070+ lux at 1 metre (5600K). Pre-Order Now.


Aputure Nova P600c RGBWW LED Panel

Release Date: October 19, 2021

Expected Availability: TBD

The Nova P600c represents the next generation of the Nova family of LED panels, building on the foundation of high colour fidelity, approx. 2,000K to 10,000K CCT, and soft light quality while also featuring best-in-class output, and a new suite of professional-level controls. With its 600W RGBWW chipset, the Nova P600c is the brightest 2x1 Soft Panel on the market, boasting an output of 2,298 lux at 3 metres. Pre-Order Now.


SIGMA 18-50mm F2.8 DC DN | Contemporary Lens

Release Date: October 19, 2021

Expected Availability: Early November 2021

The SIGMA 18-50mm F2.8 DC DN | Contemporary Lens is remarkably compact, matching the portability of APS-C mirrorless camera bodies. This makes it a perfect workhorse lens that is ideal for general day-to-day use. It is ideal for a wide range of photo and video applications including landscapes, portraits, street photography, architecture and events. Pre-Order Now.



Sony FE 70-200mm F2.8 GM OSS II Lens

Release Date: October 14, 2021

Expected Availability: December 16, 2021

With significantly evolved AF performance, the FE 70-200mm F2.8 GM OSS II can deliver the full potential of today's advanced still and movie camera bodies. The XD Linear Motors and a new aperture drive unit contribute to quiet operation and independent control rings for focus, zoom and iris, with a click on/off switch for the aperture ring, make this lens ideal for movie shooting. Pre-Order Now.


NIKKOR Z DX 18-140mm F3.5-6.3 VR Lens

Release Date: October 13, 2021

Expected Availability: Late Fall 2021

The NIKKOR Z DX 18-140mm F3.5-6.3 VR is a lens that can explore it all with you. Go from detailed wide-angle landscapes to lively street scenes to telephoto close-ups with beautifully blurred backgrounds, even macro-style shots, all with a single lightweight DX-format lens that delivers outstanding image quality. Make smooth iris transitions and exposure adjustments thanks to an electromagnetic diaphragm. The ultra-quiet stepping motor prevents focus drive sounds from being captured on video, and focus breathing is greatly suppressed. Pre-Order Now.


Panasonic LUMIX BS1H Mirrorless Camera

Release Date: October 7, 2021

Expected Availability: November 2021

The LUMIX BS1H is a versatile box-style camera combining the cinema-quality video performance of the LUMIX S1H into the easy-to-deploy box-style profile. Accommodating a 24-megapixel full-frame sensor with Dual Native ISO technology, the LUMIX BS1H further enhances its potential including 6K full-area high resolution recording, impressive bokeh, low-light performance, wide dynamic range of 14+ stops V-Log and more. Pre-Order Now.


RICOH GR IIIx Camera

Release Date: October 6, 2021

Expected Availability: October 2021

The RICOH GR IIIx with a newly designed 26.1mm GR lens provides a 40mm standard angle of view in the 35mm format, close to the photographer's own effective field of view, and delivers images with a more truthful sense of depth for a completely different type of street photography. Depending on the way the lens is used, this versatile angle of view can create different image renditions: you can capture an image similar to those taken at a 30mm semi-wide angle or create a completely different visual expression as if taken at a 50mm standard angle. Pre-Order Now.


Canon RF5.2mm F2.8 L Dual Fisheye Lens

Release Date: October 6, 2021

Expected Availability: December 2021

Add a whole new dimension to your story with the RF5.2mm F2.8 L Dual Fisheye lens. As part of the EOS VR System—this lens paired with the EOS R5 updated with firmware 1.5.0 or higher and one of Canon's VR software solutions—you can create immersive 3D that can be experienced when viewed on compatible head mount displays. Pre-Order Now.


TAMRON 28-75mm F2.8 Di III VXD G2 Lens for Sony E

Release Date: September 30, 2021

Expected Availability: October 28, 2021

The TAMRON 28-75mm F2.8 Di III VXD G2 (Model A063) is a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The lens provides exceptionally good optical performance, edge-to-edge across the frame, throughout the entire zoom range, along with the soft, beautiful bokeh effects that are distinctive to fast-aperture lenses. Pre-Order Now.


TAMRON 35-150mm F2-2.8 Di III VXD Lens for Sony E

Release Date: September 30, 2021

Expected Availability: October 28, 2021

This versatile all-in-one zoom enables photography of beautiful natural scenery, urban landscapes, impressive buildings, restaurant interiors, city night views and more while travelling, without having to change lenses—or changing your distance from the subject when composing. TAMRON has achieved a maximum aperture of F2 at the wide-angle end and F2.8 at the telephoto end, enabling you to achieve beautiful, soft bokeh across the entire zoom range. Pre-Order Now.


Tamron 18-300mm F3.5-6.3 Di III-A VC VXD Lens FUJIFILM X

Release Date: September 30, 2021

Expected Availability: Late November 2021

The Tamron 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) has a 16.6x zoom ratio. It is the first APS-C mirrorless camera lens in the world to achieve this extreme. Its 18-300mm range provides the full-frame equivalent of 27-450mm. From ultra-telephoto photography taking advantage of lens compression, to wide-angle photography that captures vast landscapes, this lens supports many different types of photographic expression. Pre-Order Now.


Canon EOS R3 Mirrorless Camera

Release Date: September 14, 2021

Expected Availability: November 2021

The EOS R3 delivers substantially faster read-out speeds and produces much lower "rolling shutter" distortion than previous EOS models. The new sensor architecture also increases light capturing efficiency which leads to cleaner low light photos while possessing the ability to capture them as true 14-bit RAW files in electronic shutter mode. Delivering incredible performance at speeds of up to 12 fps with the mechanical shutter and up to 30 fps with the electronic (silent) shutter, the EOS R3 camera can capture the split-second details between a subject's movements. This is ideal for dynamic action photos such as athletes, animals, cars and motorcycles in motion. Pre-Order Now.


Canon RF100-400mm F5.6-8 IS USM Lens

Release Date: September 14, 2021

Expected Availability: October 2021

Perfect for wildlife, sports, travel and more, the RF100-400mm F5.6-8 IS USM is a compact, lightweight telephoto lens for EOS R Series cameras, offering a versatile zoom range that brings subjects closer with ease. RF lenses are designed specifically for the RF Mount found on EOS R series cameras, allowing the lens and camera combine to share Image Stabilization data, helping to dramatically reduce the effect of camera shake that can occur when working handheld. This applies when capturing both stills and video with up to 5 stops of stabilization for accurate and clear content. Pre-Order Now.


Canon RF16mm F2.8 STM Lens

Release Date: September 14, 2021

Expected Availability: October 2021

The Canon RF16mm F2.8 STM Lens offers an ultra wide-angle of view and a bright f/2.8 aperture, providing an excellent choice whether taking interior photos in tight spaces, seeking out the perfect landscape, or as the perfect webcam lens when used in combination with an EOS camera and EOS Webcam Utility on a video call. Video users will find this ultra-wide lens a natural for vlogging, especially with its supremely light weight. Pre-Order Now.


SIGMA 24mm F2 DG DN |C and 90mm F2.8 DG DN | C Lenses

Release Date: September 9, 2021

Expected Availability: Late October 2021

The SIGMA 24mm F2 DG DN | Contemporary Lens's advanced optical design produces sharp, high-contrast results from the centre of the frame to the far corners, and together with its F2 aperture and wide angle-of-view, it's an excellent choice for night sky photography, events and interiors. The SIGMA 90mm F2.8 DG DN | Contemporary Lens is fully-optimized for mirrorless systems with ultra-fast and accurate AF performance, and it boasts outstanding optical capabilities. The rich, smooth bokeh makes for attractive backgrounds, which is perfect for portraits. Pre-Order Now.


Profoto B10X and B10X Plus Off-Camera Flashes

Release Date: September 9, 2021

Expected Availability: 2021

The B10X's are both multipurpose. Which means whether you are shooting video or still, the B10X and B10X Plus can take it in their stride. Compared to the B10's, both B10X models have an increased maximum continuous light output by 30% up to 3250 lumens. They also feature faster recycling speeds compared with their predecessors. With Profoto's Bluetooth enabled technology AirX, you can also unleash the full power of the B10X and B10X Plus when shooting with your smartphone. Pre-Order Now.


FUJINON XF33mmF1.4 R LM WR Lens

Release Date: September 2, 2021

Expected Availability: November 4, 2021

The XF33mmF1.4 R LM WR brings together decades of precision engineering, cutting edge technology, and carefully refined manufacturing processes to usher in a new era of optical brilliance and performance for FUJIFILM X Series cameras and lenses. Weighing just 360 g (0.79 lb) and measuring only 73.5 mm (2.89 in) in length, the XF33mmF1.4 R LM WR blends advanced design with a history of optical excellence to give any image-maker a perfect all-around lens that combines incredible performance with lightning fast autofocus to draw the most out of any image, regardless of it being made today or far off into the future. Pre-Order Now.


FUJINON XF23mmF1.4 R LM WR Lens

Release Date: September 2, 2021

Expected Availability: February 2022

With the XF23mmF1.4 R LM WR, Fujifilm has created an essential lens, ideally suited to discerning street, wedding, editorial, and documentary photographers. The updated construction can resolve sensors up to 40 megapixels, ensuring superb results—both now and in the future—plus the all-metal construction is primed for years of daily use, thanks to its robust, weather-resistant construction. Precise manual focusing and the F1.4 maximum aperture provide total control when needed, with razor-sharp autofocus, and an inner focusing mechanism driven by a powerful linear motor. This essential wide angle still weighs a very portable 380 g (0.84 lb) and measures 77.8 mm (3.06 in). Pre-Order Now.


FUJIFILM X-T30 II Mirrorless Camera

Release Date: September 2, 2021

Expected Availability: January 13, 2022

Cleverly weaving proven technology with a vintage aesthetic, the X-T30 II has much to offer stills photographers and videographers of all levels. The 26.1 MP back-illuminated X-Trans sensor and X-Processor 4 imaging engine combine to deliver exceptional performance, with autofocusing down to -7EV in just 0.02 seconds—and detail-packed results full of vibrant colour. Pick up and start creating in seconds by flicking over to the Advanced SR Auto mode, or take more control over your output. The X-T30 II has the features and functions to fit your creative style and mood, including the ability to share your work in seconds, via Wi-Fi or Bluetooth. Pre-Order Now.


FUJINON GF35-70mmF4.5-5.6 WR Lens

Release Date: September 2, 2021

Expected Availability: November 30, 2021

The GF35-70mmF4.5-5.6 WR provides the perfect gateway to the capabilities and possibilities of the large format GFX System. Engineered for discerning stills and video users, this weather-resistant optic is the latest in a long line of lenses renowned for optical excellence; ready for anything, whatever the conditions. Incredibly lightweight, this high-performing standard zoom offers a versatile 28-55mm equivalent focal length, yet weighs just 440 g (0.97 lb) and measures 73.9 mm (2.91 in)—so it's never a burden, on or off the camera. It delivers fast and responsive autofocus in as little as 0.17 seconds (when attached to a GFX100 or GFX100S camera), focuses down to just 35 cm (13.78 in) for frame-filling close-up potential, and offers intuitive handling so you'll never miss a creative opportunity. Pre-Order Now.


Panasonic LUMIX S 24mm F1.8 Lens

Release Date: August 31, 2021

Expected Availability: October 2021

The LUMIX S 24mm F1.8 is capable of smooth, silent operation to work with the camera's high-speed, high-precision contrast AF system with the sensor drive at max. 240 fps. It is suitable for versatile situations including landscapes to snapshots taking advantage of the wide angle of view. Together with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. Pre-Order Now.


Tamron 18-300mm F3.5-6.3 Di III-A VC VXD Lens Sony E

Release Date: August 26, 2021

Expected Availability: Late October 2021

The Tamron 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) has a 16.6x zoom ratio. It is the first APS-C mirrorless camera lens in the world to achieve this extreme. Its 18-300mm range provides the full-frame equivalent of 27-450mm. From ultra-telephoto photography taking advantage of lens compression, to wide-angle photography that captures vast landscapes, this lens supports many different types of photographic expression. Pre-Order Now.


Panasonic LEICA DG VARIO-SUMMILUX 25-50mm F1.7 ASPH Lens

Release Date: July 7, 2021

Expected Availability: 2021

The Panasonic LEICA DG VARIO-SUMMILUX 25-50mm F1.7 ASPH Lens (H-X2550) is a telephoto zoom digital interchangeable lens with a constant F1.7 aperture throughout the entire 50-100mm (35mm camera equivalent) zoom range. In addition to the silent operation achieved by the inner focus drive system, the stepless aperture ring and micro-step drive system in the aperture control section help the camera to smoothly catch up to brightness changes when zooming or panning. Pre-Order Now.


NIKKOR Z 28mm F2.8 (SE) and NIKKOR Z DX 16-50mm F3.5-6.3 VR (Silver) Lenses

Release Date: June 29, 2021

Expected Availability: NIKKOR Z DX 16-50mm F3.5-6.3 VR Lens (Silver): 2021; NIKKOR Z 28mm F2.8 (SE) Lens: Fall 2021

The NIKKOR Z 28mm F2.8 (SE) is a special edition, classic designed 28mm prime lens. One of the Z system's smallest, lightest full-frame primes. Get excellent image quality with its street smart 28mm perspective—42mm on DX cameras (35mm equivalent) and fast f/2.8 max aperture.
The NIKKOR Z DX 16-50mm F3.5-6.3 VR Silver is a special edition silver finish. So stable, you can rely on it for steady videos and webcam streaming and sharp street photography. This is your all-around lens for everyday shooting. Pre-Order Now.


Panasonic LUMIX S 50mm F1.8 Lens

Release Date: June 1, 2021

Expected Availability: 2021

The LUMIX S F1.8 Series 50mm lens is designed for superior mobility and beautiful bokeh. It helps you capture unique landscapes and facial expressions. The lens offers fast, accurate autofocus and smooth aperture changes, critical for the modern content creator, allowing you to record beautiful 4K video and stills without disturbing your subject. Pre-Order Now.


Canon RF400mm F2.8 L IS USM Lens

Release Date: April 14, 2021

Expected Availability: 2021

Delivering high-performance for professional photographers as well as inheriting the optics of the EF 400mm f/2.8L IS III USM model, the RF400mm F2.8 L IS USM is the go-to choice to help capture superb shots of sports, wildlife and more. Its optical image stabilization system with up to 5.5 stops of shake correction, including three IS operation modes, helps to deliver sharp results - whether hand-held or mounted on a monopod. Pre-Order Now.


Canon RF600mm F4 L IS USM Lens

Release Date: April 14, 2021

Expected Availability: 2021

Capture the action with the RF600mm F4 L IS USM that offers professional and advanced photographers the excellent image quality of a Canon L series super-telephoto lens. Ideal for wildlife, motorsports, and more, the RF600mm F4 L IS USM provides up to 5.5 stops of shake correction, delivering consistent and sharp results. Featuring a customizable electronic manual focus ring on the lens barrel, you can select from three different speed levels to adjust manual focus to your desired preference. Pre-Order Now.


Panasonic LUMIX S 70-300mm F4.5-5.6 MACRO OIS Lens

Release Date: February 17, 2021

Expected Availability: 2021

The LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. boasts high descriptive performance and beautiful bokeh throughout the entire zoom range, which makes it possible to render exceptionally impressive photo and video. It also provides high-speed, high-precision AF and Dual I.S. for agile mobility to be used in wide-ranging situations including sports, animals, portraits aircrafts and vehicles. Pre-order Now.


FUJINON XF27mmF2.8 R WR Lens

Release Date: January 27, 2021

Expected Availability: 2021

The XF27mmF2.8 is a thin, pancake-style prime lens, with a focal length of 27mm, which provides image-makers with a natural field of view that is close to what the human eye sees, making it extremely suitable for a diverse range of styles from everyday general use to portraiture, street, and landscape photography. Pre-order Now.


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