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Sony's newly developed 35 mm full-frame back-illuminated CMOS sensor with 61.0 megapixels enables the full-frame mirrorless a7R IV to attain expressive prowess once expected only in conventional medium-format cameras. Thanks to this mirrorless design, the absence of mechanical mirror shock can maximize resolution without negative effect on image quality. Pre-Order Now. Also available for Pre-Order, the Sony ECM-B1M Shotgun Microphone, the Sony VG-C4EM Vertical Grip for a7R IV, and the Sony XLR Adapter Kit.
The GF50mmF3.5 R LM WR Lens gives photographers and filmmakers a rugged, weather resistant, and autofocus lens that can be used for everything from street photography to portraiture. Crafted to produce sharp images, rich tones, and very little focus breathing, this lens is great for either still or motion capture. Pre-Order Now.
The XF16-80mmF4 R OIS WR gives photographers and filmmakers a versatile, autofocus lens that can be used for everything from street photography to portraiture. This lens can absorb any vibration from a mechanical shutter and the OIS can automatically detect when the camera is being used with a tripod and adjust its performance to provide optimum image quality. Pre-Order Now.
With a lightweight design and superior stabilization, the Ronin-SC is a 3-axis stabilizer for mirrorless cameras, allowing users to create professional footage with ease. Pre-Order Now. Also available for Pre-Order, the DJI Ronin-SC Pro Combo.
The SIGMA 14-24mm F2.8 DG DN | Art has been developed as the ultimate large-diameter, wide-angle zoom lens by optimizing the standard specifications for photographing starry skies into a lens developed specifically for full-frame mirrorless cameras. Pre-Order Now.
The SIGMA 35mm F1.2 DG DN | Art Lens enables a creation of artwork with astounding resolution and large bokeh effects, perfect for portraits that make use of a shallow depth of field. Pre-Order Now.
The SIGMA 45mm F2.8 DG DN | Contemporary Lens was designed to achieve the perfect balance for everyday use. Designed with relatively small full-frame mirrorless cameras in mind, this standard lens pursues easy operability as a regular prime lens by balancing its easy-to-carry size and high optical performance. Pre-Order Now.
Offering outstanding image quality even at its maximum F1.8 aperture, this compact and lightweight 35 mm prime lens for full-frame cameras is a versatile choice for everything from tabletop photography to the great outdoors. Pre-Order Now.
The RF 24-240mm F4-6.3 IS USM can cover a variety of subjects at impressive ranges from 1.64 ft. wide-angle to 2.56 ft. telephoto. Canon's Nano USM provides accurate and fast AF for still images and is noticeably silent during movie shooting as it smoothly tracks a moving subject. Pre-order Now. Also available for Pre-order Canon EOS RP Body with RF 24-240mm F4-6.3 IS USM Lens Kit.
Want DSLR-level results but don't want to carry the camera and various lenses around? The compact PowerShot G5 X Mark II gives you stunning image quality while conveniently letting you carry it on any adventure. Pre-order Now.
Thinking about taking your vlogging, or picture taking skills from a smartphone to another level? The compact PowerShot G7 X Mark III camera puts exciting capabilities, including vertical video shooting, right in the palm of your hands. Pre-order Now.
Managing to be the lightest DSLR gimbal, AK4500 weighs only 1.6kg with its space-level ultra-light aluminium alloy. The AK4500 Kit includes an AKF2 Follow Focus, an Extension Handle and a Hyperlink Motion Remote Controller. Pre-Order Now.
The 17-28mm zoom's AF drive system is powered by the RXD (Rapid eXtra-silent stepping Drive) stepping motor unit that enables it to deliver high-speed, high-precision and superbly quiet operation, making it suitable for shooting virtually noise-free video as well as still photographs. Pre-order Now.
The MOZA Slypod is the world's first 2-in-1 motorized slider & monopod that combines with high precision motion control technology. It provides accurate position & speed control in a weatherproofed design. Pre-order Now.
The Olympus M.Zuiko Digital 2X Teleconverter MC-20 doubles the focal length of the master lens, and features dustproof, splashproof and freezeproof (-10 degrees C) professional weatherproof construction for outstanding optical performance ideal for even the most severe environmental conditions. By doubling the maximum shooting magnification of the master lens, this teleconverter further expands the field of photography in super telephoto macro shooting. Pre-order Now.
The Sony FE 200-600 mm F5.6-6.3 G OSS Lens has a versatile tele-zoom range from 200mm telephoto to 600mm super-telephoto. Optical image Stabilization makes it easier to shoot sharp images handheld at super-telephoto focal lengths. MODE 2 offers ideal Stabilization for panned shots, while MODE 3 provides enhanced viewfinder Stabilization that allows easier framing of erratic sports or wildlife movement. 5-axis Stabilization is available with compatible Alpha bodies. Pre-order Now.
The Sony FE 600 mm F4 GM OSS Lens gives professional sports, wildlife and news photographers more options for capturing subjects at a great distances with extreme accuracy and detail. Two XD (extreme dynamic) linear motors provide fast, precise AF and reliable tracking, bringing out the best in modern camera bodies and effortlessly maintaining accurate focus on fast-moving sports and wildlife subjects. A new control algorithm contributes to fast, quiet positioning of the large focus group with minimum delay and vibration. Pre-order Now.
The Profoto B10 Plus is a continuous light, with a wide range of light output from bright to gentle, meaning you can shoot both stills and video. The adjustable colour temperature makes it easy to blend the light output with ambient light. Pre-order Now.
The full-range F1.7 ASPH. high-speed aperture provides beautiful bokeh, and is suitable not only for stills shooting, but also for video recording. Pre-order Now. Also available for Pre-Order the Panasonic LUMIX S 1.4x Teleconverter DMW-STC14, the Panasonic LUMIX S 2x Teleconverter DMW-STC20, and the Panasonic Upgrade Firmware Key DMW-SFU2 for LUMIX S1.
Godox FL Series Flexible LED Lights are lightweight, portable, flexible and pliable as pieces of cloth to shape what you want. Designed for interview lighting, filmmaking, outdoor video recording, still life photography, portrait, and other applications, the Flexible LED Lights produce high-quality light with adjustable light brightness and provide easy switching between tungsten and daylight. Pre-order Now.
With the Spotlight Mount, Aputure enters into a whole new class of modifiers with the introduction of the world's first Bowens spotlight mount. Achieve a greater degree of control with the Spotlight Mount's internal shutter blades for sharp cuts. Acquire pinpoint accuracy when projecting your light. Pre-order Now.
The VND Peter McKinnon Edition has laser etched stop indicators which precisely align two fused quartz glass elements to control the amount of light entering your lens. Available in 67mm, 77mm, and 82mm Filters in 2-5 Stop and 6-9 Stop variations. Pre-order Now.
The Sony HXR-MC88 is an ideal camcorder for teaching video production, recording corporate or government presentations, vlogging and even video enthusiasts taking the next step forward. Pre-order Now.
Atomos Shogun 7 is a precision HDR monitor-recorder-switcher designed for the film and video professional. Pre-order Now.
The Sony FE 135mm F1.8 GM Lens is a large-aperture prime telephoto lens that delivers outstanding corner-to-corner resolution even at F1.8, plus exquisite bokeh that is a hallmark of the G Master series. Pre-Order Now.