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Despite its super-compact size, the HX99 delivers high-quality images and outstanding performance, incorporating high-level features like 24-720mm zoom, 4K video recording, fast and precise AF, plus a high-contrast OLED electronic viewfinder, handy control ring and tiltable LCD touch screen for easy operation. Pre-order Now!
The rangefinder style design allows you to keep your eye on a subject while looking through the viewfinder with the other eye. This allows you to monitor the surroundings more clearly while ensuring proper framing of your subject using the EVF. Pre-order Now!
The SIGMA 40mm F1.4 DG HSM | Art Lens is SIGMA's first lens developed originally to live up to the sought-after angle of view and performance standard for a cine lens. This new perspective to ensure the quality of professional equipment for visual production empowers it to breakthrough also as an interchangeable photographic lens. Pre-order Now!
The 56mm F1.4 DC DN | Contemporary, completes the large aperture series, as SIGMA's third F1.4 following the 30mm and 16mm lenses, designed for APS-C Sony E-mount mirrorless cameras. This lens brings considerable bokeh effect to APS-C size cameras that rivals 35mm full view systems and is capable of capturing various scenes ranging from portraits to snapshots, as well as night shots. Pre-order Now!
The SIGMA 70-200mm F2.8 DG OS HSM | Sports has high optical quality, a tough design and excellent handling - all of the features required by professional photographers and high-end amateurs. As a lens from the Sports line, the dust- and splash-proof structure together with the water- and oil-repellent coating on the front lens ensure safe use even in the most challenging shooting conditions. Pre-order Now!
The XF705 Professional Camcorder offers an outstanding combination of 4K UHD image quality, features and functionality in a compact, portable design ideally suited for news gathering, outdoor events, sports and documentary production. Pre-order Now!
The B10 has the shape and size of a medium-sized lens and fits into any regular camera bag. It's also lightweight and cordless so it's easy to carry and set up anywhere. It has the power of five speedlights which is enough to shape light anywhere - even in broad daylight. Pre-order Now!
Compact, lightweight and easy to carry, the RF 35mm F1.8 Macro IS STM lens offers amazing versatility in a wide-angle macro lens. It has a 0.5x magnification ratio and a close focusing distance of 0.56 ft./0.71m for excellent macro photography. Pre-order Now!
Features a new backside illumination FX-format CMOS sensor with built-in focal-plane phase-detection AF pixels. Pre-order Now!
This reimagining of the classic everyday zoom, optimized and evolved for new Z cameras, achieves breakthrough image quality and performance for both stills and videos. Pre-order Now!
Capable of delivering striking, decisive images in nearly any light. Ideal for all manner of videos. The definition of a "go to" lens. Pre-order Now!
Lets you keep shooting the lenses you know and love while also gaining the benefits of the new Z system. Pre-order Now!
This lens features a correction element usually found in ultra wide-angle lenses which adjusts according to the position of the zoom in order to achieve edge-to-edge sharpness. Pre-order Now!
Designed for DSLR and mirrorless cameras, the Ronin-S combines advanced stabilization, precision control, and manual focus control capabilities in a compact, single-handed form factor. Pre-order Now!
Stunning HDR images and incredible low light performance! It's perfect for shooting independent films and documentaries, fashion shows, travel blogs, web videos, weddings, corporate video, sports and more. Pre-order Now!