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Photo & Video Gear Available for Pre-order


FUJINON GF30mmF3.5 R WR Lens

Release Date: June 30, 2020

Expected Availability: July 23, 2020

Combining its lightweight design with high-performance optics, the GF30mmF3.5 R WR is an incredibly versatile lens that is perfect for landscapes, street photography, group portraits and architecture. With its incredibly accurate autofocus, this lens is designed to make images in challenging and unpredictable situations. Pre-order Now.


Nikon Z 50 Creator's Kit

Release Date: June 26, 2020

Expected Availability: Early July 2020

The Z 50 Creator's Kit provides you with everything you need to step up your video game in one amazingly convenient bundle. The Z 50 Creator's Kit is built around the small but mighty Nikon Z 50 and compact NIKKOR Z DX 16-50mm F3.5-6.3 VR lens. With incredible video specs like 4K Ultra HD and time-lapse, in-camera editing, 1080p slow-motion, vertical video, you'll love creating and sharing your next showstopper. The NIKKOR Z DX 16-50mm F3.5-6.3 VR's zoom range is ideal for everything from interviews and how-to videos to close-ups and establishing shots. Plus, its AF motor is virtually silent, so an external mic won't pick up noise from the lens during recording. Pre-order Now.


Panasonic LUMIX DC-G100 Mirrorless Camera with 12-32mm F3.5-5.6 O.I.S. Lens

Release Date: June 24, 2020

Expected Availability: August 2020

The LUMIX G100 was designed and developed for creating versatile video content for Vloggers. The 5-Axis Hybrid I.S. (Image Stabilizer) provides effective shake suppression under wide-ranging situations such as recording while walking or riding on a moving vehicle for stable, easy-to-watch video. Pre-order Now. Also Available to Pre-Order with a Panasonic DMW-SHGR1 Tripod Grip. The Tripod Grip makes it even easier to hold the camera while it also works as a compact tripod. Connecting with the camera via USB, it is possible to start/stop video recording, release the shutter and enable/disable Sleep mode.


SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary Lens for Sony E

Release Date: June 18, 2020

Expected Availability: July 2020

With the optics design specifically for a camera with a short flange back distance, the DG DN series of lenses achieves a supreme combination of optical performance and compactness that could not have been possible with lenses for single-lens reflex cameras. Thanks to the stepping motor system that is optimized for both phase detection AF and contrast AF, the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary makes shooting with the video or eye-tracking AF very smooth. Pre-order Now. Also Available to Pre-Order in L-Mount.


Tamron 28-200mm F2.8-5.6 Di III RXD Lens for Sony E

Release Date: June 11, 2020

Expected Availability: Early July 2020

The Tamron 28-200mm F2.8-5.6 Di III RXD Lens is the first all-in-one-zoom in the world to achieve a maximum aperture of F2.8. The generous use of special LD and XLD lens elements (with properties close to those of fluorite) enables it to thoroughly minimize chromatic and other aberrations, while the application of BBAR (Broad-Band Anti-Reflection) Coating offers high anti-reflective benefits and reduces ghosting and flare that are otherwise likely to occur when shooting backlight scenes. Pre-order Now.


Panasonic LUMIX S 20-60mm F3.5-5.6 Lens

Release Date: May 27, 2020

Expected Availability: August 2020

The LUMIX S 20-60mm F3.5-5.6 is a compact, lightweight standard zoom lens that covers a range from ultra-wide 20mm to standard 60mm focal length for versatile use including landscapes and portraits. The wide viewing angle makes it easier to shoot indoors where room space is limited and stunning close-up capability of 0.15m (maximum magnification 0.43x) supports tabletop photography. Pre-order Now.


Sony Vlog Camera ZV-1

Release Date: May 26, 2020

Expected Availability: TBD

The ZV-1 is designed for content creation with a selfie-friendly vari-angle LCD screen, body grip and a recording lamp. A directional three-capsule mic with wind screen picks up your voice clearly with less wind noise, and the Bokeh switch and Product Showcase Setting make videos more interesting with less effort. Pre-order Now.


DJI Mavic Air 2 Drone

Release Date: May 7, 2020

Expected Availability: TBD

DJI Mavic Air 2 takes power and portability to the next level, offering advanced features in a compact form factor. Intelligent shooting functions and excellent image quality put aerial masterpieces within reach. Safer, smarter flight enables you to up your game while fully enjoying the creative process. Pre-order Now.


Tamron 70-180mm F2.8 Di III VXD Lens for Sony E

Release Date: April 7, 2020

Expected Availability: TBD

Tamron developed its first-ever linear motor AF drive focus mechanism, VXD (Voice-coil eXtreme-torque Drive), especially for the 70-180mm F2.8. While operating faster than ever before, the drive also maintains positional accuracy down to 0.005mm (0.0002 in). The image stabilization features of the host camera body are utilized for shake-free shooting. The result is a compact telephoto zoom lens that is comfortable and easy to shoot handheld. Pre-order Now.


Olympus OM-D E-M5 Mark III with M.Zuiko Digital ED 12-45mm F4.0 PRO Lens

Release Date: April 6, 2020

Expected Availability: TBD

With its 20MP Live MOS Sensor, portable, weather-sealed design, and In-Body 5-Axis Image Stabilization, the Olympus OM-D E-M5 Mark III Camera is ready for 10 fps high-speed sequential shooting with AF/AE Tracking and 4K Video. Now in a Kit with the M.Zuiko Digital ED 12-45mm F4.0 PRO Lens, you can achieve high-resolution edge-to-edge sharpness at all focal lengths and high-speed focusing that works with the blazing-fast autofocus system. Pre-order Now.


Canon EOS R with RF 24-105mm F4-7.1 IS STM Lens

Release Date: April 1, 2020

Expected Availability: TBD

The EOS R camera packs a range of advanced features from a full-frame mirrorless, 30.3 Megapixel CMOS sensor that captures gorgeous images, to a Dual Pixel CMOS AF system for fast and accurate autofocus, to impressive 4K video recording capabilities. Now in a Kit with the RF 24-105mm F4-7.1 IS STM Lens which has a zoom range covering macro-like, wide-angle, normal and telephoto, for a variety of shooting situations, offering amazing versatility with the turn of a zoom ring. Pre-order Now.


Canon EOS RP with RF 24-105mm F4-7.1 IS STM Lens

Release Date: April 1, 2020

Expected Availability: TBD

The EOS RP is a light and compact full-frame mirrorless camera with a 26.2 MP CMOS sensor, fast autofocus, 4K video, and the powerful DIGIC 8 processor for exceptional results, even in low light. Now in a Kit with the RF 24-105mm F4-7.1 IS STM Lens which has a zoom range covering macro-like, wide-angle, normal and telephoto, for a variety of shooting situations, offering amazing versatility with the turn of a zoom ring. Pre-order Now.


FUJIFILM X-T4 Mirrorless Camera

Release Date: February 26, 2020

Expected Availability: TBD

The FUJIFILM X-T4's state-of-the-art, five-axis In-Body Image Stabilization (IBIS) provides up to 6.5 stops of image stabilization to make sure that, even in the midst of all the excitement, your images remain steady and sharp. Combine this with the four-axis Digital Image Stabilizer, and you have lots of room to maneuver. Pre-order Now.


Nikon D6 Full-Frame DSLR Camera

Release Date: February 12, 2020

Expected Availability: TBD

A new high density, 105-point fully selectable, all cross-type sensor AF system, allows photographers to set focus almost anywhere in the frame without recomposing. Beautifully-detailed 16:9 4K Ultra HD (3,840 x 2,160) benefits from the incredible resolving power of the D6's full-frame CMOS sensor. Pre-order Now.


Canon EOS Rebel T8i with EF-S 18-55mm F4-5.6 IS STM Lens

Release Date: February 12, 2020

Expected Availability: TBD

Whether you're capturing simple moments with friends or family, or snapping fast-moving subjects like pets or athletes, maintain smooth and accurate focus with the camera's high-speed continuous shooting of up to 7 frames per second. Capture 4K videos at a frame rate of up to 24p for high definition, cinematic results. Pre-order Now.


NIKKOR Z 24-200mm F4-6.3 VR Lens

Release Date: February 12, 2020

Expected Availability: TBD

The full-frame NIKKOR Z 24-200mm F4-6.3 VR is a versatile all-in-one zoom that covers every shot along the way with remarkable true to life detail. Immersive landscapes, arresting architecture, captivating portraits, candid street photography and everything in between—all with a single compact, lightweight lens. It is designed to take full advantage of the Z mount's impressive light-gathering capability, so photos and videos are sharp, clear and evenly illuminated throughout the entire frame. Pre-order Now.


Canon RF24-105mm F4-7.1 IS STM Lens

Release Date: February 12, 2020

Expected Availability: TBD

Perfect for landscapes, portraits, travel and more, the RF24-105mm F4-7.1 IS STM is a compact, lightweight lens for EOS R Series cameras, offering a versatile zoom range that captures different subjects with ease. For macro enthusiasts, it is particularly advantageous, featuring an impressive maximum magnification of 0.5x using Center Macro Focus—helping you snap photos from as close as one inch away. Pre-order Now.


Insta360 ONE R Interchangeable Lens Action Cams

Release Date: January 7, 2020

Expected Availability: TBD

ONE R's simple, swipeable 360-degree touch screen lets you preview your shot and then play it back. ONE R is IPX8 waterproof to 5m (16.4ft). Engineered for safe, efficient shock absorption, while the Lens Guards protect your camera's vitals no matter what life throws at you. Pre-order Now.


NIKKOR Z 70-200mm F2.8 VR S Lens

Release Date: January 6, 2020

Expected Availability: TBD

The NIKKOR Z 70-200mm F2.8 VR S Lens is the ideal lens for the photographer shooting sports, concerts, weddings, wildlife, portraiture and more. The lens features optical advancements including parfocal support for passionate cinematographers and videographers. Pre-order Now.


AF-S NIKKOR 120-300mm F2.8E FL ED SR VR Lens

Release Date: January 6, 2020

Expected Availability: TBD

Capture remarkable, tack sharp sports and action with the speed and brightness of an F2.8 maximum aperture across a field-covering 120 to 300mm zoom range. The lens offers exceptional colour rendering, incredibly accurate subject tracking and AF and powerful Vibration Reduction with SPORT mode for composing accuracy. Pre-order Now.


Panasonic 4K 60p Professional Camcorders

Release Date: January 6, 2020

Expected Availability: TBD

Panasonic has launched 3 of the industry's smallest and lightest 4K 60p camcorders. The Wide-Angle 25mm Lens and 32x i.ZOOM (4K recording) achieve high-spec optical performance thanks to Panasonic's exclusive high-precision AF, which also provides high-speed, accurate focusing for both 4K and Full-HD shooting. Pre-order Now.


More Pre-Order Gear: Cameras & Lenses | Video

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