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Photo & Video Gear Available for Pre-order


HD PENTAX-DA★ 16-50mm F2.8ED PLM AW Lens

Release Date: July 22, 2021

Expected Availability: August 2021

This standard zoom lens reduces various aberrations to a minimum and delivers sharp, clear images, not only in the middle of the image field but at the edges. It delivers exceptionally high resolving power and outstanding contrast even wide open, while capturing beautiful images with a smooth transition of the bokeh effect and a true-to-life depth of field. Pre-Order Now.


Panasonic LEICA DG VARIO-SUMMILUX 25-50mm F1.7 ASPH Lens

Release Date: July 7, 2021

Expected Availability: September 2021

The Panasonic LEICA DG VARIO-SUMMILUX 25-50mm F1.7 ASPH Lens (H-X2550) is a telephoto zoom digital interchangeable lens with a constant F1.7 aperture throughout the entire 50-100mm (35mm camera equivalent) zoom range. In addition to the silent operation achieved by the inner focus drive system, the stepless aperture ring and micro-step drive system in the aperture control section help the camera to smoothly catch up to brightness changes when zooming or panning. Pre-Order Now.


Canon RF14-35mm F4 L IS USM Lens

Release Date: June 29, 2021

Expected Availability: August 2021

One lens for all wide-angle needs — for everything from street shooting or group photos to dramatic, ultra-wide architectural images. The Nano USM focus system is especially advantageous to video users, because of its combination of quiet operation and outstanding smoothness of focus changes during actual recording. Pre-Order Now.


Nikon Z fc Mirrorless Camera

Release Date: June 29, 2021

Expected Availability: Late July 2021

The Nikon Z fc Mirrorless Camera fuses classic design with Z series technology. Small size with big image quality. 4K videos with full-time Eye-Detection AF. A flip out vlogger screen with live streaming capabilities. This is a camera you think you've seen before. But the performance is entirely new. Pre-Order Now.


NIKKOR Z 28mm F2.8 (SE) and NIKKOR Z DX 16-50mm F3.5-6.3 VR (Silver) Lenses

Release Date: June 29, 2021

Expected Availability: NIKKOR Z DX 16-50mm F3.5-6.3 VR Lens (Silver): Late July 2021; NIKKOR Z 28mm F2.8 (SE) Lens: Fall 2021

The NIKKOR Z 28mm F2.8 (SE) is a special edition, classic designed 28mm prime lens. One of the Z system's smallest, lightest full-frame primes. Get excellent image quality with its street smart 28mm perspective—42mm on DX cameras (35mm equivalent) and fast f/2.8 max aperture.
The NIKKOR Z DX 16-50mm F3.5-6.3 VR Silver is a special edition silver finish. So stable, you can rely on it for steady videos and webcam streaming and sharp street photography. This is your all-around lens for everyday shooting. Pre-Order Now.


Olympus M.Zuiko 8-25mm F4.0 PRO Lens

Release Date: June 9, 2021

Expected Availability: July 2021

The M.Zuiko 8-25mm F4.0 PRO is perfect for capturing outdoor scenes and dramatic landscapes. It easily fits in your hand, weighs under a pound and features powerful magnification. No-worry, weathersealed construction lets you shoot spectacular images in all conditions. Pre-Order Now.


NIKKOR Z MC 105mm F2.8 VR S Lens

Release Date: June 2, 2021

Expected Availability: July 2021

A true 1:1 maximum reproduction ratio means objects appear at life size through the NIKKOR Z MC 105mm f/2.8 VR S. Plus, the 105mm mid-telephoto focal length lets you capture these details from a safe distance - ideal for insects and other wildlife. The NIKKOR Z MC 105mm f/2.8 VR S doubles as a superb portrait lens. Its 105mm mid-telephoto focal length is in the sweet spot for portrait work. Its f/2.8 maximum aperture lets you separate your subject from a softly blurred background. And its 5-axis image stabilization when used with a compatible Z series camera is ideal for in-the-moment handheld shooting. Pre-Order Now.


Panasonic LUMIX S 50mm F1.8 Lens

Release Date: June 1, 2021

Expected Availability: July 2021

The LUMIX S F1.8 Series 50mm lens is designed for superior mobility and beautiful bokeh. It helps you capture unique landscapes and facial expressions. The lens offers fast, accurate autofocus and smooth aperture changes, critical for the modern content creator, allowing you to record beautiful 4K video and stills without disturbing your subject. Pre-Order Now.


Panasonic LUMIX GH5 II Mirrorless Camera

Release Date: May 25, 2021

Expected Availability: Late July 2021

The Panasonic LUMIX GH5 II Mirrorless Camera supports both wired and wireless unlimited live streaming for indoors and outdoors, together with a USB Power Delivery feature. It is capable of unlimited video recording in various settings including C4K/4K 60p 4:2:0 10-bit and simultaneous output over HDMI during 4K 60p internal recording. Pre-Order Now.


Tamron 150-500mm F5-6.7 Di III VC VXD Lens for Sony

Release Date: April 22, 2021

Expected Availability: 2021

The 150-500mm F5-6.7 is an astonishingly compact ultra-telephoto zoom lens with image stabilization specifically designed for Sony E-mount full-frame mirrorless cameras. Even when extended to the 500mm telephoto end, the lens has a suppressed length of around 283 mm (11.1 in). In addition to covering a broad range of focal lengths, the 150-500mm F5-6.7 zoom has high resolving power with excellent image-rendering performance across the entire zoom range. Pre-Order Now.


FUJINON XF18mmF1.4 R LM WR Lens

Release Date: April 15, 2021

Expected Availability: 2021

Get up close and wide open with Fujifilm's versatile FUJINON XF18mmF1.4 R LM WR, a professional, portable, and weather-resistant prime lens. With a focal length equivalent to 27mm, it's the perfect choice for sprawling landscapes, the sights and sounds of the street, and everything else in between. Be ready for any creative outburst with lightning fast autofocus, a wide F1.4 aperture, and unmatched optical design. Pre-Order Now.


Canon RF100mm F2.8 L MACRO IS USM Lens

Release Date: April 14, 2021

Expected Availability: July 2021

Engineered specifically for full-frame EOS R series cameras, the RF100mm F2.8 L MACRO IS USM is the world's first medium telephoto macro lens delivering close-up imagery at up to 1.4x magnification with autofocus. With strong built-in optical image stabilization and Canon's Hybrid IS system, close-up shooting and video are sharp and stable. Pre-Order Now.


Canon RF400mm F2.8 L IS USM Lens

Release Date: April 14, 2021

Expected Availability: July 2021

Delivering high-performance for professional photographers as well as inheriting the optics of the EF 400mm f/2.8L IS III USM model, the RF400mm F2.8 L IS USM is the go-to choice to help capture superb shots of sports, wildlife and more. Its optical image stabilization system with up to 5.5 stops of shake correction, including three IS operation modes, helps to deliver sharp results - whether hand-held or mounted on a monopod. Pre-Order Now.


Canon RF600mm F4 L IS USM Lens

Release Date: April 14, 2021

Expected Availability: July 2021

Capture the action with the RF600mm F4 L IS USM that offers professional and advanced photographers the excellent image quality of a Canon L series super-telephoto lens. Ideal for wildlife, motorsports, and more, the RF600mm F4 L IS USM provides up to 5.5 stops of shake correction, delivering consistent and sharp results. Featuring a customizable electronic manual focus ring on the lens barrel, you can select from three different speed levels to adjust manual focus to your desired preference. Pre-Order Now.


SIGMA fp L Full-Frame Mirrorless Camera

Release Date: March 25, 2021

Expected Availability: 2021

The SIGMA fp L features a Bayer sensor with approximately 61 effective megapixels, higher than any other SIGMA camera before it. In addition to images with fine details, the fp L is capable of creating images that are high-definition and rich in colour, thanks to its ultra-high pixel count and SIGMA's experience in developing cameras with a Foveon sensor, are renowned for both the exceptional resolving power and nuanced colour gradients due to the unique nature of the X3 sensor. Pre-Order Now.


Panasonic LUMIX S 70-300mm F4.5-5.6 MACRO OIS Lens

Release Date: February 17, 2021

Expected Availability: 2021

The LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. boasts high descriptive performance and beautiful bokeh throughout the entire zoom range, which makes it possible to render exceptionally impressive photo and video. It also provides high-speed, high-precision AF and Dual I.S. for agile mobility to be used in wide-ranging situations including sports, animals, portraits aircrafts and vehicles. Pre-order Now.


FUJIFILM X-E4 Mirrorless Camera

Release Date: January 27, 2021

Expected Availability: 2021

With its high-resolution 4K output that is oversampled from pure 6K data, easy to use recording modes, and intuitive controls, the FUJIFILM X-E4 lets you record beautifully detailed and natural-looking footage to create high-quality, professional movies. No matter the situation, the X-E4's AF can track and hold the most difficult of moving subjects with tenacious speed, or lock onto an individual's face with wonderfully intelligent anticipation. Metal Hand Grip MHG-XE4 also available separately to help reduce camera shake when using a large aperture lens. Pre-order Now.


FUJINON XF27mmF2.8 R WR Lens

Release Date: January 27, 2021

Expected Availability: 2021

The XF27mmF2.8 is a thin, pancake-style prime lens, with a focal length of 27mm, which provides image-makers with a natural field of view that is close to what the human eye sees, making it extremely suitable for a diverse range of styles from everyday general use to portraiture, street, and landscape photography. Pre-order Now.


FUJINON XF70-300mmF4-5.6 R LM OIS WR Lens

Release Date: January 27, 2021

Expected Availability: 2021

The XF70-300mmF4-5.6 R LM makes it easy to make super telephoto images on your greatest adventures and create images that show the true excitement and awe of your experience. With a huge focal range, state-of-the-art autofocus, advanced image stabilization and close focusing performance equivalent to half-macro, XF70-300mm ensures you're always ready to make images, whether your subject's in the undergrowth beneath your feet, or in a tree on the distant horizon. Pre-order Now.


Godox AD100Pro Pocket Flash

Release Date: January 19, 2021

Expected Availability: 2021

The Pocket Flash AD100Pro inherits the advantages of the Godox AD series and is compatible with the Godox radio system. It is extremely compact and lightweight, relieving the burden of photographers when shooting on location. The 100Ws strobe fills the gap of photographers' demands for an off-camera strobe at this power level. Pre-order Now.


Godox CL10 Webcasting Ambient Light

Release Date: January 19, 2021

Expected Availability: 2021

The CL10 multi-color LED Webcasting Ambient Light allows you to create a viewer-welcoming ambience for your channel. With 36000 selectable colors and 39 special effects, it enables your studio to be fully dressed by customized lighting colors and deliver picturesque live streaming for your audience. Pre-order Now.


Godox Focusing LED Light S60

Release Date: January 19, 2021

Expected Availability: 2021

The Godox focusing light series was designed to precisely control the beam to hit exactly and limited to wherever needed, with versatile functions for creatively light shaping and projecting patterns. The S60 has built into it more lighting options for videography, interviewing, still life photography, portrait, or any kind that emphasizes details or pursues artistry. Pre-order Now.


Godox LED Light SZ150R

Release Date: January 19, 2021

Expected Availability: 2021

The SZ150R, a RGB Bi-Color Zoomable COB LED Light, is designed for video production, broadcasting, and photography. It is especially versatile for making a short film with limited crew, which can boost your work efficiency greatly and allow you to freely enjoy the joy of creation. Pre-order Now.


More Pre-Order Gear: Cameras & Lenses | Video

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