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Photo & Video Gear Available for Pre-order


Sony DSC-HX99 Compact Camera

Release Date: October 16, 2018

Expected Availability: November 8, 2018

Despite its super-compact size, the HX99 delivers high-quality images and outstanding performance, incorporating high-level features like 24-720mm zoom, 4K video recording, fast and precise AF, plus a high-contrast OLED electronic viewfinder, handy control ring and tiltable LCD touch screen for easy operation. Pre-order Now!


FUJIFILM GFX 50R Mirrorless Medium Format Camera Body

Release Date: September 26, 2018

Expected Availability: late November 2018

The rangefinder style design allows you to keep your eye on a subject while looking through the viewfinder with the other eye. This allows you to monitor the surroundings more clearly while ensuring proper framing of your subject using the EVF. Pre-order Now!


SIGMA 40mm F1.4 DG HSM | Art Lens

Release Date: September 25, 2018

Expected Availability: Canon and Nikon Mounts: Early December 2018, Sigma Mount: Early February 2019

The SIGMA 40mm F1.4 DG HSM | Art Lens is SIGMA's first lens developed originally to live up to the sought-after angle of view and performance standard for a cine lens. This new perspective to ensure the quality of professional equipment for visual production empowers it to breakthrough also as an interchangeable photographic lens. Pre-order Now!


SIGMA 56mm F1.4 DC DN | Contemporary Lens

Release Date: September 25, 2018

Expected Availability: Early December 2018

The 56mm F1.4 DC DN | Contemporary, completes the large aperture series, as SIGMA's third F1.4 following the 30mm and 16mm lenses, designed for APS-C Sony E-mount mirrorless cameras. This lens brings considerable bokeh effect to APS-C size cameras that rivals 35mm full view systems and is capable of capturing various scenes ranging from portraits to snapshots, as well as night shots. Pre-order Now!


SIGMA 70-200mm F2.8 DG OS HSM | Sports Lens

Release Date: September 25, 2018

Expected Availability: Early December 2018

The SIGMA 70-200mm F2.8 DG OS HSM | Sports has high optical quality, a tough design and excellent handling - all of the features required by professional photographers and high-end amateurs. As a lens from the Sports line, the dust- and splash-proof structure together with the water- and oil-repellent coating on the front lens ensure safe use even in the most challenging shooting conditions. Pre-order Now!


Canon XF705 4K HDR UHD Pro Camcorder

Release Date: September 12, 2018

Expected Availability: December 2018

The XF705 Professional Camcorder offers an outstanding combination of 4K UHD image quality, features and functionality in a compact, portable design ideally suited for news gathering, outdoor events, sports and documentary production. Pre-order Now!


Profoto B10

Release Date: September 12, 2018

Expected Availability: TBD

The B10 has the shape and size of a medium-sized lens and fits into any regular camera bag. It's also lightweight and cordless so it's easy to carry and set up anywhere. It has the power of five speedlights which is enough to shape light anywhere - even in broad daylight. Pre-order Now!


Canon RF 35mm F1.8 Macro IS STM Lens

Release Date: September 5, 2018

Expected Availability: October 9, 2018

Compact, lightweight and easy to carry, the RF 35mm F1.8 Macro IS STM lens offers amazing versatility in a wide-angle macro lens. It has a 0.5x magnification ratio and a close focusing distance of 0.56 ft./0.71m for excellent macro photography. Pre-order Now!


Nikon Z 6 24.5 MP Full-frame Mirrorless Camera Body or Kit with 24-70mm F4 S Lens

Release Date: August 23, 2018

Expected Availability: November 16, 2018

Features a new backside illumination FX-format CMOS sensor with built-in focal-plane phase-detection AF pixels. Pre-order Now!


Nikon Z 24-70mm F4 S Lens

Release Date: August 23, 2018

Expected Availability: Late September 2018

This reimagining of the classic everyday zoom, optimized and evolved for new Z cameras, achieves breakthrough image quality and performance for both stills and videos. Pre-order Now!


Nikon Z 50mm F1.8 S Lens

Release Date: August 23, 2018

Expected Availability: Late October 2018

Capable of delivering striking, decisive images in nearly any light. Ideal for all manner of videos. The definition of a "go to" lens. Pre-order Now!


Nikon FTZ Mount Adapter

Release Date: August 23, 2018

Expected Availability: Late September 2018

Lets you keep shooting the lenses you know and love while also gaining the benefits of the new Z system. Pre-order Now!


FUJINON XF 8-16mm F2.8 R LM WR Lens

Release Date: July 20, 2018

Expected Availability: Late November 2018

This lens features a correction element usually found in ultra wide-angle lenses which adjusts according to the position of the zoom in order to achieve edge-to-edge sharpness. Pre-order Now!


DJI Ronin S Handheld Gimbal Stabilizer

Release Date: May 29, 2018

Expected Availability: TBA

Designed for DSLR and mirrorless cameras, the Ronin-S combines advanced stabilization, precision control, and manual focus control capabilities in a compact, single-handed form factor. Pre-order Now!


Blackmagic Pocket Cinema Camera 4K

Release Date: April 12, 2018

Expected Availability: September 2018

Stunning HDR images and incredible low light performance! It's perfect for shooting independent films and documentaries, fashion shows, travel blogs, web videos, weddings, corporate video, sports and more. Pre-order Now!


More Pre-Order Gear: Cameras & Lenses | Video

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