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The A10's round head delivers light that's both natural and beautiful with a soft smooth fall-off. With superfast recycling, a long-lasting battery, and Profoto's latest Bluetooth enabled technology AirX built in, you can unleash the full power of the A10 when shooting with your smartphone. So regardless of what type of camera you use, you'll now have access to light shaping excellence anytime, anywhere, always. Pre-order Now as a Flash Only or as an Off-Camera Kit (with Profoto Connect) for Canon, Nikon, Sony and Fujifilm cameras.
The Fujifilm INSTAX SQUARE SQ1 Instant Camera comes equipped with Automatic Exposure, making it easy to take bright photos everywhere you go, regardless of lighting conditions! Also included is Selfie Mode, with a built-in close-up lens and mirror that allows you to get up-close-and-personal for the perfect selfies every time! The SQ1 uses Instax Square Film, which is 1.5 times larger than Instax Mini Film, ensuring that larger-than-life moments are always beautifully framed. The SQ1 is available in 3 colours: Glacier Blue, Terracotta Orange, and Chalk White. Pre-order Now.
The views through the NIKKOR Z 14-24mm F2.8 S are simply epic. Ultra-wide perspectives that challenge our sense of scale. Clarity that transports you. A level of detail you have to see to believe. All in the shortest, lightest and most versatile 14-24mm F2.8 constant aperture zoom available. Optimized for landscapes, cityscapes, night skies, architecture, interiors and environmental portraits—this is the lens for taking it all in. Pre-order Now.
Hone your creative vision with the sharpest, fastest 50mm prime Nikon's ever created. Extraordinary rendering power across the entire frame. Vast F1.2 maximum aperture. Breakthrough autofocus. Liberating distortion and glare control. Weatherproof build. Isolate your subject with crystalline sharpness that gradually falls off into a dreamlike defocus blur. The extremely shallow depth of field of F1.2 is enhanced by a 9 rounded blade diaphragm, creating an ideal bokeh effect. Pre-order Now.
The groundbreaking HERO9 Black sports a beastly 23.6 MP sensor for ridiculous 5K video and stunning 20 MP photos. A dazzling new front display delivers a live preview for easy framing, while a large rear touchscreen with touch zoom provides fast, intuitive control. Pre-order Now.
The Sony Alpha 7C is the world's smallest and lightest Full-Frame Compact Mirrorless Interchangeable Lens Camera with a 24.2 MP backside illuminated sensor, 4K video, side flip-out LCD and 5-axis in-body image stabilization. Pre-order Now as a Body Only or as a Kit with a FE 28-60mm F4-5.6 OSS Lens.
The magic of the XF50mmF1.0 R WR is not limited when used fully open at F1.0. The images gradually gain sharpness and resolution as you rotate the aperture ring. At F2, the vignetting completely disappears and the circle bokeh is perfectly shaped. Autofocus on this F1.0 lens is effortless and the weather resistance removes any concerns that elements can cause. Pre-order Now.
The LUMIX S5 boasts a wide dynamic range and reproduces sharp images with exceptional clarity. Noise is minimized even when shot at maximum ISO 51,200 high sensitivity. It is an ideal camera to use especially in low-light situations. Taking full advantage of its high-resolution sensor, the LUMIX S5 provides a High Resolution mode that faithfully reproduces precise details to be saved as beautiful, highly realistic images not only RAW but also in JPEG. Pre-order Now.
The E-M10 Mark IV is equipped with technology that helps eliminate motion blur caused by camera shake. 5-Axis Image Stabilization automatically delivers up to 4.5 shutter speed stops of compensation. Capture clear, sharp stills and smooth 4K video using only your hands, no tripods or steadicams needed. Pre-order Now.
The M.Zuiko 100-400mm IS' built-in image stabilization frees you to shoot handheld. The sophisticated stabilization works with any camera body to help compensate for hand shake, producing sharp shots from any angle. Pre-order Now.
The Sony Alpha a7S III is a 12.1 MP full-frame mirrorless camera with the ability to capture low-light images up to ISO 109,600, 4K 60p recording, plus 5-axis in-body image stabilization and autofocus with 759 phase detection AF points. It has a 9.44M dot QXGA OLED eye-level viewfinder with dual card slots, and dust and moisture resistant sealing on a magnesium alloy body. Pre-order Now.
The Z 5 is a full-frame mirrorless camera that inherits the superior power of expression and reliability of the Nikon Z 7 and Z 6, while also balancing high cost performance. It features a 24.3MP FX Format Sensor, 4K Ultra HD, 273-point AF System, Eye AF for People & Animals and Smartphone Pairing. (Shown with optional lens.) Pre-order Now.
Designed to meet the demands of both photographers and video content creators, the EOS R6 features the same base image sensor and image processor as the EOS-1D X Mark III, high-speed continuous shooting and a new Dual Pixel CMOS AF II system with approx. 100% coverage of the frame, and 1,053 Automatic AF Zones. (Shown with optional lens.) Pre-order Now.
Designed to take advantage of everything the RF mount has to offer, RF lenses represent a new frontier in lens design for EOS R system mirrorless cameras. RF 100-500mm F4.5-7.1 L IS USM, RF 600mm F11 IS STM, RF 800mm F11 IS STM, and RF 85mm F2 Macro IS STM Pre-order Now.
The Sony FE 12-24mm F2.8 GM Lens is an Alpha full-frame constant-aperture ultra-wide zoom lens with excellent G MASTER resolution and bokeh in a compact, lightweight design, ideal for stills and movies. Fast, precise autofocus tracking comes from 4x XD (Extreme Dynamic) linear motors with quiet operation due to minimal vibration, making it ideal for movie capture. Pre-order Now.
The Z 50 Creator's Kit provides you with everything you need to step up your video game in one amazingly convenient bundle. The Z 50 Creator's Kit is built around the small but mighty Nikon Z 50 and compact NIKKOR Z DX 16-50mm F3.5-6.3 VR lens. With incredible video specs like 4K Ultra HD and time-lapse, in-camera editing, 1080p slow-motion, vertical video, you'll love creating and sharing your next showstopper. The NIKKOR Z DX 16-50mm F3.5-6.3 VR's zoom range is ideal for everything from interviews and how-to videos to close-ups and establishing shots. Plus, its AF motor is virtually silent, so an external mic won't pick up noise from the lens during recording. Pre-order Now.
The LUMIX G100 was designed and developed for creating versatile video content for Vloggers. The 5-Axis Hybrid I.S. (Image Stabilizer) provides effective shake suppression under wide-ranging situations such as recording while walking or riding on a moving vehicle for stable, easy-to-watch video. Pre-order Now. Also Available to Pre-Order with a Panasonic DMW-SHGR1 Tripod Grip. The Tripod Grip makes it even easier to hold the camera while it also works as a compact tripod. Connecting with the camera via USB, it is possible to start/stop video recording, release the shutter and enable/disable Sleep mode.
The LUMIX S 20-60mm F3.5-5.6 is a compact, lightweight standard zoom lens that covers a range from ultra-wide 20mm to standard 60mm focal length for versatile use including landscapes and portraits. The wide viewing angle makes it easier to shoot indoors where room space is limited and stunning close-up capability of 0.15m (maximum magnification 0.43x) supports tabletop photography. Pre-order Now.
With its 20MP Live MOS Sensor, portable, weather-sealed design, and In-Body 5-Axis Image Stabilization, the Olympus OM-D E-M5 Mark III Camera is ready for 10 fps high-speed sequential shooting with AF/AE Tracking and 4K Video. Now in a Kit with the M.Zuiko Digital ED 12-45mm F4.0 PRO Lens, you can achieve high-resolution edge-to-edge sharpness at all focal lengths and high-speed focusing that works with the blazing-fast autofocus system. Pre-order Now.
The NIKKOR Z 70-200mm F2.8 VR S Lens is the ideal lens for the photographer shooting sports, concerts, weddings, wildlife, portraiture and more. The lens features optical advancements including parfocal support for passionate cinematographers and videographers. Pre-order Now.
Panasonic has launched 3 of the industry's smallest and lightest 4K 60p camcorders. The Wide-Angle 25mm Lens and 32x i.ZOOM (4K recording) achieve high-spec optical performance thanks to Panasonic's exclusive high-precision AF, which also provides high-speed, accurate focusing for both 4K and Full-HD shooting. Pre-order Now.