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Photo & Video Gear Available for Pre-order


FUJIFILM X-T4 Mirrorless Camera

Release Date: February 26, 2020

Expected Availability: April 30, 2020

The FUJIFILM X-T4's state-of-the-art, five-axis In-Body Image Stabilization (IBIS) provides up to 6.5 stops of image stabilization to make sure that, even in the midst of all the excitement, your images remain steady and sharp. Combine this with the four-axis Digital Image Stabilizer, and you have lots of room to maneuver. Pre-order Now.


Nikon D6 Full-Frame DSLR Camera

Release Date: February 12, 2020

Expected Availability: April 2020

A new high density, 105-point fully selectable, all cross-type sensor AF system, allows photographers to set focus almost anywhere in the frame without recomposing. Beautifully-detailed 16:9 4K Ultra HD (3,840 x 2,160) benefits from the incredible resolving power of the D6's full-frame CMOS sensor. Pre-order Now.


Olympus E-M1 Mark III Mirrorless Camera

Release Date: February 12, 2020

Expected Availability: February 24, 2020

Easily capture super high-resolution images using the E-M1 Mark III's High Res Shot Modes. With Handheld High Res Shot Mode, the camera automatically captures 16 shots in under a second, then merges them into a single 50MP image—no tripod needed. Or, use Tripod High Res Shot Mode to instantly capture 8 shots and create an incredible 80MP image. Kits Now Available in low quantities. Pre-order Body Only in Black.


Canon EOS Rebel T8i with EF-S 18-55mm F4-5.6 IS STM Lens

Release Date: February 12, 2020

Expected Availability: 2020

Whether you're capturing simple moments with friends or family, or snapping fast-moving subjects like pets or athletes, maintain smooth and accurate focus with the camera's high-speed continuous shooting of up to 7 frames per second. Capture 4K videos at a frame rate of up to 24p for high definition, cinematic results. Pre-order Now.


NIKKOR Z 24-200mm F4-6.3 VR Lens

Release Date: February 12, 2020

Expected Availability: April 2020

The full-frame NIKKOR Z 24-200mm F4-6.3 VR is a versatile all-in-one zoom that covers every shot along the way with remarkable true to life detail. Immersive landscapes, arresting architecture, captivating portraits, candid street photography and everything in between—all with a single compact, lightweight lens. It is designed to take full advantage of the Z mount's impressive light-gathering capability, so photos and videos are sharp, clear and evenly illuminated throughout the entire frame. Pre-order Now.


NIKKOR Z 20mm F1.8 S Lens

Release Date: February 12, 2020

Expected Availability: March 2020

The NIKKOR Z 20mm F1.8 S Lens's angle of view excels at landscape and wide interior shooting, while its speed makes it superb for environmental portraits with lush, soft backgrounds and low light shots that are sharp and clean with faithful point light reproduction. It is truly cinematic with video enhancements that ensure silent autofocusing without breathing, and smooth aperture and ISO control. Pre-order Now.


Olympus M.Zuiko Digital ED 12-45mm F4.0 PRO Lens

Release Date: February 12, 2020

Expected Availability: April 7, 2020

The Olympus M.Zuiko Digital ED 12-45mm F4.0 PRO Lens is weathersealed so you can work in adverse conditions without protective gear. Achieve high-resolution edge-to-edge sharpness at all focal lengths and high-speed focusing that works with a blazing-fast autofocus system. It goes anywhere and shoots a little of everything from landscapes and cityscapes to portrait shots. Pre-order Now.


Canon RF24-105mm F4-7.1 IS STM Lens

Release Date: February 12, 2020

Expected Availability: 2020

Perfect for landscapes, portraits, travel and more, the RF24-105mm F4-7.1 IS STM is a compact, lightweight lens for EOS R Series cameras, offering a versatile zoom range that captures different subjects with ease. For macro enthusiasts, it is particularly advantageous, featuring an impressive maximum magnification of 0.5x using Center Macro Focus—helping you snap photos from as close as one inch away. Pre-order Now.


Sony FDR-AX43 4K Handycam

Release Date: February 11, 2020

Expected Availability: 2020

With Balanced Optical SteadyShot to rival gimbal systems, high-resolution 4K movie recording, and high-quality sound with a unique mic, this Handycam puts professional production and simple movie sharing within anyone's grasp. Thanks to the three-capsule mic, the AX43 microphone gathers sound from five directions, and with advanced audio processing, results in dramatically better built-in audio recording. Pre-Order Now.


FUJIFILM X-T200 Mirrorless Camera

Release Date: January 23, 2020

Expected Availability: February 27, 2020

The FUJIFILM X-T200 provides content creators of all levels with a new lightweight and compact mirrorless camera body that features a newly designed EVF, quick face detection AF, the ability to create 24.2MP stills at 8 FPS, and record 4K UHD video. The camera has a new sensor and processor combination providing great performance and features a bright, large widescreen LCD vari-angle touchscreen, which gives users familiar and intuitive controls similar to a smartphone. Champagne Gold Body and Kits Now Available in low quantities. Pre-order Body Only in Silver and Dark Silver.


Insta360 ONE R Interchangeable Lens Action Cams

Release Date: January 7, 2020

Expected Availability: TBD

ONE R's simple, swipeable 360-degree touch screen lets you preview your shot and then play it back. ONE R is IPX8 waterproof to 5m (16.4ft). Engineered for safe, efficient shock absorption, while the Lens Guards protect your camera's vitals no matter what life throws at you. Pre-order Now.


Canon EOS-1D X Mark III DSLR

Release Date: January 6, 2020

Expected Availability: Mid-February 2020

With a 20.1 MP full-frame CMOS sensor, the EOS-1D X Mark III camera is engineered with a new imaging system, designed to capture sharp and detailed images, even in low-light scenarios. This results in noise reduction in dark portions of the image even at high ISO speeds, and increased sensitivity that contributes to the EOS-1D X Mark III's high-speed image capture rate, accelerating frame-to-frame performance. Pre-order Now.


NIKKOR Z 70-200mm F2.8 VR S Lens

Release Date: January 6, 2020

Expected Availability: February 2020

The NIKKOR Z 70-200mm F2.8 VR S Lens is the ideal lens for the photographer shooting sports, concerts, weddings, wildlife, portraiture and more. The lens features optical advancements including parfocal support for passionate cinematographers and videographers. Pre-order Now.


AF-S NIKKOR 120-300mm F2.8E FL ED SR VR Lens

Release Date: January 6, 2020

Expected Availability: January 23, 2020

Capture remarkable, tack sharp sports and action with the speed and brightness of an F2.8 maximum aperture across a field-covering 120 to 300mm zoom range. The lens offers exceptional colour rendering, incredibly accurate subject tracking and AF and powerful Vibration Reduction with SPORT mode for composing accuracy. Pre-order Now.


Panasonic 4K 60p Professional Camcorders

Release Date: January 6, 2020

Expected Availability: April 2020

Panasonic has launched 3 of the industry's smallest and lightest 4K 60p camcorders. The Wide-Angle 25mm Lens and 32x i.ZOOM (4K recording) achieve high-spec optical performance thanks to Panasonic's exclusive high-precision AF, which also provides high-speed, accurate focusing for both 4K and Full-HD shooting. Pre-order Now.


Panasonic LUMIX S PRO 16-35mm F4 Lens

Release Date: November 13, 2019

Expected Availability: December 2019

The LUMIX S PRO 16-35mm F4 is a versatile wide zoom lens that provides high resolution images despite its compact, lightweight profile. It features high power despite its small size, achieving a maximum 480 fps high-speed sensor drive. Its dust/splash/freeze-resistant design withstands heavy field use under harsh conditions for high mobility. Pre-Order Now.


Panasonic LUMIX S PRO 70-200mm F2.8 O.I.S. Lens

Release Date: November 13, 2019

Expected Availability: December 2019

The LUMIX S PRO 70-200mm F2.8 O.I.S. is a large-aperture telephoto zoom lens that boasts high descriptive performance across the entire zoom range. It is designed and developed for professional field photography. Its dust/splash/freeze-resistant design withstands heavy field use under harsh conditions for high mobility. Pre-Order Now.


More Pre-Order Gear: Cameras & Lenses | Video

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