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Photo & Video Gear Available for Pre-order

Sony FX6 Cinema Full-Frame Camera

Release Date: November 18, 2020

Expected Availability: December 15, 2020

The full-frame Exmor R CMOS sensor, with 10.2 effective megapixels, boasts a blazingly fast data readout speed along with high sensitivity and wide dynamic range. An advanced color filter array boosts color reproduction accuracy, while focal plane phase-detection AF enables solid autofocus stability and excellent precision, all of which contribute to outstanding image quality. Full-frame 4K (QFHD) recording at up to 120 fps with autofocus is possible thanks to the high-speed readout capabilities of the image sensor and the powerful BIONZ XR processor. Pre-order Now.

Sony FE C 16-35mm T3.1 G Cinema Lens

Release Date: November 18, 2020

Expected Availability: December 15, 2020

A constant T3.1 (F2.8) large aperture delivers stunning background bokeh and low-light performance from wide to telephoto. Get precision with the responsive manual control featuring a fully mechanical focus, zoom and iris ring along with smart functions including linear autofocus, servo zoom controllable from the camera. Pre-order Now.

Olympus M.Zuiko 150-400mm F4.5 TC1.25x IS PRO Lens

Release Date: November 17, 2020

Expected Availability: Late January 2021

The M.Zuiko 150-400mm IS PRO delivers unrivalled portability, imaging power, and all-weather performance. At only 4.1 pounds and 12.4 inches in length, you can easily hold the 35mm-equivalent 1000mm reach for unprecedented mobility. Powerful image stabilization enables sharp telephoto images, all handheld. Pre-order Now.

DJI Mini 2 Drone

Release Date: November 4, 2020

Expected Availability: 2020

A 12 MP camera in the sky delivers content guaranteed to impress. Along with 4K/30fps video and a 3-axis motorized gimbal, Mini 2 ensures stunning image quality that is consistently smooth. Mini 2 can resist 29-38 kph winds and take off at a max altitude of 4,000 metres, so your footage is stable even when flying along a windy coastline or high above an alpine forest. Pre-order Now.

Canon RF70-200mm F4 L IS USM Lens

Release Date: November 3, 2020

Expected Availability: Early December 2020

Designed for the EOS R System, the Canon RF70-200mm F4 L IS USM Lens takes advantage of the large diameter mount and short back focus distance of the RF mount to maintain high image quality while being more compact and portable so you'll be even more inclined to take it with you on your travels. Results are stunning thanks to 4 UD lenses which help correct chromatic aberration and keep colours vivid, reduced ghosting provided by Air-Sphere Coating (ASC), and Optical Image Stabilization plus coordinated Optical Image Stabilizer and In-Body Image Stabilizer for amazingly clear, crisp images at slow shutter speeds and smooth video footage. Pre-order Now.

Canon RF50mm F1.8 STM Lens

Release Date: November 3, 2020

Expected Availability: Mid-December 2020

As a fixed focal length lens, the Canon RF50mm F1.8 STM Lens lets you be creative with composition and can be used for a wide range of scenes from snapshots to portraits, landscapes to low-light situations and more. Those images will stand out, too, just like you intend, whether on social media, or when sharing or printing, thanks to impressive optical features like a PMo aspherical lens to suppress aberrations, Super Spectra coating to reduce flaring and ghosting, and a large f/1.8 aperture for low-light shooting and beautiful bokeh. Pre-order Now.

DJI Pocket 2 3-Axis Stabilized Camera

Release Date: October 20, 2020

Expected Availability: Late December 2020

Pocket-sized and extremely portable, DJI Pocket 2 is a tiny camera that lets you single-handedly record memorable moments. Equipped to stabilize movement and take sharp photos and smooth videos, Pocket 2 gives you the freedom to create magic at hand. Pre-order Now.


Release Date: October 15, 2020

Expected Availability: Early December 2020

With Optical Image Stabilization (OIS) that is improved to 3.5 stops from its predecessor (XF10-24mmF4 R OIS lens), the addition of weather resistant seals, designed to protect the lens against dust and moisture, and simple updates to the aperture ring, this new XF10-24mmF4 R OIS WR lens is now practical, portable, and durable. Pre-order Now.

Nikon Z 7II Mirrorless Camera

Release Date: October 14, 2020

Expected Availability: Mid-December 2020

The Nikon Z 7II builds upon the professional imaging capabilities of the Z mirrorless platform with more image quality, more dynamic range, more speed, more workflow enhancements...more of everything you want in an ultra-high performance camera. With a 45.7 MP sensor, the Z 7II uses Nikon's highest resolution backside illuminated CMOS sensor with no optical low-pass filter, plus high-speed shooting with the buffer capacity to match. Pre-order Now.

Canon EOS M50 Mark II with EF-M 15-45mm F3.5-6.3 IS STM Lens

Release Date: October 14, 2020

Expected Availability: Mid-December 2020

The EOS M50 Mark II carries and builds on the strong performance of the popular EOS M50 with improvements that will be especially notable for content creators like vloggers and more. You still get the impressive image quality of the 24.1 Megapixel CMOS sensor, power of the DIGIC 8 image processor, 4K UHD 24p and HD 120p for slow motion video and more. Pre-order Now.

Panasonic DC-BGH1 Mirrorless Camera

Release Date: October 13, 2020

Expected Availability: December 2020

The LUMIX BGH1 is a compact, light-weight box-style camera. Its body is composed of aluminum and magnesium alloy to ensure durability and light weight. The LUMIX BGH1 has a new heat dispersion structure to achieve unlimited video recording. Normally, noise increases as sensitivity rises with a single native ISO image sensor. However, the image sensor with Dual Native ISO minimizes noise generation by choosing an optimal circuit to use according to the sensitivity before gain processing. As a result, it allows a maximum ISO 51,200 high sensitivity recording. Pre-order Now.

Sigma 105mm F2.8 DG DN MACRO | Art Lens

Release Date: September 30, 2020

Expected Availability: 2020

The 105mm F2.8 DG DN MACRO | Art produces outstanding rendering performance from the centre of the frame all the way up to the edges. It excellently handles comatic aberration, which often happens at the edges. Its abilities to minimize ghosting and flare ensures that it performs well in backlit conditions. The ample volume of peripheral light helps create beautiful bokeh circles, while natural bokeh effect in the background, as well as foreground, gives more flexibility to photographic expressions. Pre-order Now.

Tamron 70-300mm F4.5-6.3 Di III RXD Lens for Sony E

Release Date: September 25, 2020

Expected Availability: 2020

With special emphasis on resolving power, the Tamron 70-300mm F4.5-6.3 Di III RXD Lens for Sony E has special lens elements appropriately arranged to correct chromatic aberration, generally very strong in a telephoto lens, as well as other aberrations. Users can enjoy high-resolution images combined with the stunning bokeh qualities that are achievable only with a telephoto lens. The lens also incorporates the RXD (Rapid eXtra-silent stepping Drive) stepping motor unit, a high-speed precision AF drive system that is remarkably quiet. Pre-order Now.

NIKKOR Z 50mm F1.2 S Lens

Release Date: September 16, 2020

Expected Availability: December 2020

Hone your creative vision with the sharpest, fastest 50mm prime Nikon's ever created. Extraordinary rendering power across the entire frame. Vast F1.2 maximum aperture. Breakthrough autofocus. Liberating distortion and glare control. Weatherproof build. Isolate your subject with crystalline sharpness that gradually falls off into a dreamlike defocus blur. The extremely shallow depth of field of F1.2 is enhanced by a 9 rounded blade diaphragm, creating an ideal bokeh effect. Pre-order Now.

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