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Photo & Video Gear Available for Pre-order


GoPro HERO7 Black

Release Date: September 20, 2018

Expected Availability: September 2018

Insanely smooth video. Smart-capture superpowers for the best, most brilliant photos automatically. Battle-tested and waterproof without a housing. This is HERO7 Black – the most advanced GoPro ever. Pre-order Now!


GoPro HERO7 Silver

Release Date: September 20, 2018

Expected Availability: September 2018

With smooth 4K video and vibrant WDR photos, HERO7 Silver makes every moment look amazing. It's rugged and waterproof so you can take it anywhere. And with an intuitive touch screen, it's easy to jump right in and get great shots. Pre-order Now!


GoPro HERO7 White

Release Date: September 20, 2018

Expected Availability: September 2018

HERO7 White is the perfect partner on any adventure. It's tough, tiny and totally waterproof. An intuitive touch screen makes it simple to get great shots. And your photos and videos move right to the GoPro app for easy sharing. Pre-order Now!


GoPro HERO7 Accessory Kits

Release Date: September 20, 2018

Expected Availability: September 2018

Grab a sweet deal on gear that's a perfect match for your new GoPro HERO7. Pre-order your Adventure, Travel or Sports Kit now!


Canon XF705 4K HDR UHD Pro Camcorder

Release Date: September 12, 2018

Expected Availability: December 2018

The XF705 Professional Camcorder offers an outstanding combination of 4K UHD image quality, features and functionality in a compact, portable design ideally suited for news gathering, outdoor events, sports and documentary production. Pre-order Now!


Profoto B10

Release Date: September 12, 2018

Expected Availability: TBD

The B10 has the shape and size of a medium-sized lens and fits into any regular camera bag. It's also lightweight and cordless so it's easy to carry and set up anywhere. It has the power of five speedlights which is enough to shape light anywhere - even in broad daylight. Pre-order Now!


Canon R Full-frame Mirrorless Camera

Release Date: September 5, 2018

Expected Availability: October 9, 2018

The EOS R camera features a 35mm full-frame CMOS sensor with approx. 30.3 effective megapixels for stunning results with incredible detail and clarity, even in low-light situations. Pre-order Body Only or Body + 24-105mm Lens now!


Canon RF 28-70mm F2 L USM Lens

Release Date: September 5, 2018

Expected Availability: October 9, 2018

The RF 28-70mm F2 L USM features a maximum aperture of f/2, offering unparalleled performance throughout its zoom range. With L series optics, it offers the flexibility and performance of a handful of fixed focal length lenses, delivering superlative performance from 28-70mm. Pre-order Now!


Canon RF 50mm F1.2 L USM Lens

Release Date: September 5, 2018

Expected Availability: October 9, 2018

The RF 50mm F1.2 L USM lens delivers gorgeous images in a large variety of situations. Designed specifically for the EOS R system, its f/1.2 aperture means amazing performance in low light and gorgeous, detailed images with evocative background blur. Pre-order Now!


Canon RF 24-105mm F4 L IS USM Lens

Release Date: September 5, 2018

Expected Availability: October 9, 2018

The RF 24-105mm F4 L IS USM is versatile with its broad zoom range and constant f/4 maximum aperture. It's the first L series lens to feature Canon's fast and speedy NANO USM, making it ideal for landscapes, portraits and much more. Pre-order Now!


Canon RF 35mm F1.8 Macro IS STM Lens

Release Date: September 5, 2018

Expected Availability: October 9, 2018

Compact, lightweight and easy to carry, the RF 35mm F1.8 Macro IS STM lens offers amazing versatility in a wide-angle macro lens. It has a 0.5x magnification ratio and a close focusing distance of 0.56 ft./0.71m for excellent macro photography. Pre-order Now!


Control Ring Mount Adapter EF-EOS R

Release Date: September 5, 2018

Expected Availability: October 9, 2018

The Control Ring Mount Adapter EF-EOS R allows use of EF and EF-S lenses, while adding a control ring similar to those found on RF lenses for customizable control with no compromise. Pre-order Now!


Drop-in Filter Mount Adapters EF-EOS R

Release Date: September 5, 2018

Expected Availability: October 9, 2018

The Drop-in Filter Mount Adapters EF-EOS R enables compatibility with EF and EF-S lenses and includes drop-in filter capability for use with circular polarizing filters or variable ND filters. Pre-order Now!


Mount Adapter EF-EOS R

Release Date: September 5, 2018

Expected Availability: October 9, 2018

Lightweight and compact, the Mount Adapter EF-EOS R connects EF and EF-S lenses to the EOS R camera, exponentially expanding the list of compatible lenses. Pre-order Now!


Canon Speedlite EL-100

Release Date: September 5, 2018

Pre-order Begins: September 12th, 2018 at 12:00am EDT

With expansive pivoting capabilities and 24mm wide-angle coverage, the highly portable Speedlite EL-100 helps you add the light you need and discover new and creative opportunities. Pre-order Now


Nikon D3500 Black with AF-P DX 18-55mm VR Lens

Release Date: August 30, 2018

Expected Availability: End of September 2018

The D3500 has a compact, comfortable design that's as easy to use as a point-and-shoot camera, and is great for travel and special events. Pre-order Now!


FUJIFILM Instax Square SQ6 Taylor Swift Edition

Release Date: August 23, 2018

Expected Availability: October 20, 2018

The Square SQ6 Taylor Swift Edition features a design similar to Taylor Swift's latest record-breaking album, 'Reputation'. Pre-order Now!


FUJIFILM Instax Square Film Taylor Swift Edition

Release Date: August 23, 2018

Expected Availability: October 20, 2018

The Taylor Swift edition of the Instax Square film features a print of Taylor Swift's autograph on a black frame. Pre-order Now!


DJI Mavic 2 Pro Drone

Release Date: August 23, 2018

Expected Availability: TBD

Co-engineered in partnership with Hasselblad after two years of tireless research, the Mavic 2 Pro comes equipped with the all-new Hasselblad L1D-20c camera with a 20MP 1" CMOS sensor. Pre-order Now!


DJI Mavic 2 Zoom

Release Date: August 23, 2018

Expected Availability: TBD

Powered by a 1/2.3-inch 12-megapixel sensor with up to 4x zoom, the Mavic 2 Zoom is all about dynamic perspectives. Pre-order Now!


Nikon Z 7 45.7 MP Full-frame Mirrorless Camera Body or Kit with 24-70mm F4 S Lens

Release Date: August 23, 2018

Expected Availability: Late September 2018

Features a new backside illumination FX-format CMOS sensor with built-in focal-plane phase-detection AF pixels. Pre-order Now!


Nikon Z 6 24.5 MP Full-frame Mirrorless Camera Body or Kit with 24-70mm F4 S Lens

Release Date: August 23, 2018

Expected Availability: Late November 2018

Features a new backside illumination FX-format CMOS sensor with built-in focal-plane phase-detection AF pixels. Pre-order Now!


Nikon Z 24-70mm F4 S Lens

Release Date: August 23, 2018

Expected Availability: Late September 2018

This reimagining of the classic everyday zoom, optimized and evolved for new Z cameras, achieves breakthrough image quality and performance for both stills and videos. Pre-order Now!


Nikon Z 35mm F1.8 S Lens

Release Date: August 23, 2018

Expected Availability: Late September 2018

Few lenses are as versatile as a fast 35mm prime. Ideal for photography of all sorts. A favorite among filmmakers. Pre-order Now!


Nikon Z 50mm F1.8 S Lens

Release Date: August 23, 2018

Expected Availability: Late October 2018

Capable of delivering striking, decisive images in nearly any light. Ideal for all manner of videos. The definition of a "go to" lens. Pre-order Now!


Nikon FTZ Mount Adapter

Release Date: August 23, 2018

Expected Availability: Late September 2018

Lets you keep shooting the lenses you know and love while also gaining the benefits of the new Z system. Pre-order Now!


FUJINON XF 200mm F2 R OIS WR Lens with 1.4x Teleconverter

Release Date: July 20, 2018

Expected Availability: Late October 2018

This lens boasts exceptional image clarity with the ability to produce beautiful bokeh, making it an ideal lens for shooting sports and wildlife. Pre-order Now!


FUJINON XF 8-16mm F2.8 R LM WR Lens

Release Date: July 20, 2018

Expected Availability: Late November 2018

This lens features a correction element usually found in ultra wide-angle lenses which adjusts according to the position of the zoom in order to achieve edge-to-edge sharpness. Pre-order Now!


Sony G Master 400mm F2.8 G OSS Super Telephoto Lens

Release Date: June 27, 2018

Expected Availability: September 28, 2018

Sony's new 400mm G Master large-aperture super telephoto lens achieves extraordinary speed, outstanding resolution and bokeh, plus professional control and reliability. Pre-order Now!


DJI Ronin S Handheld Gimbal Stabilizer

Release Date: May 29, 2018

Expected Availability: TBA

Designed for DSLR and mirrorless cameras, the Ronin-S combines advanced stabilization, precision control, and manual focus control capabilities in a compact, single-handed form factor. Pre-order Now!


Atomos Ninja V 4K Recorder/ Monitor

Release Date: April 12, 2018

Expected Availability: September 2018

Record up to 4Kp60 10-bit HDR video direct from your camera's sensor, over HDMI 2.0. Store edit-ready ProRes or DNxHR on affordable SSD drives and bypass your cameras internal compression and record time limits. Pre-order Now!


Blackmagic Pocket Cinema Camera 4K

Release Date: April 12, 2018

Expected Availability: September 2018

Stunning HDR images and incredible low light performance! It's perfect for shooting independent films and documentaries, fashion shows, travel blogs, web videos, weddings, corporate video, sports and more. Pre-order Now!


Sony FS5 II 4K XDCAM Camcorder Body

Release Date: April 9, 2018

Expected Availability: June 2018

New look for unbounded creativity: FS5 II is Sony's Super35 hand-held camcorder with stunning 4K HDR and 120fps performance. Pre-order Now!


Sony Z190 4K XDCAM Camcorder

Release Date: April 8, 2018

Expected Availability: September 2018

The PXW-Z190 is the world's first professional camcorder with a 4K (QFHD) 1/3-inch type sensor, with enhanced usability for independent shooters in corporate, event production and education settings.


More Pre-Order Gear: Cameras & Lenses | Video

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