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A new high density, 105-point fully selectable, all cross-type sensor AF system, allows photographers to set focus almost anywhere in the frame without recomposing. Beautifully-detailed 16:9 4K Ultra HD (3,840 x 2,160) benefits from the incredible resolving power of the D6's full-frame CMOS sensor. Pre-order Now.
Easily capture super high-resolution images using the E-M1 Mark III's High Res Shot Modes. With Handheld High Res Shot Mode, the camera automatically captures 16 shots in under a second, then merges them into a single 50MP image—no tripod needed. Or, use Tripod High Res Shot Mode to instantly capture 8 shots and create an incredible 80MP image. Pre-order Now.
Whether you're capturing simple moments with friends or family, or snapping fast-moving subjects like pets or athletes, maintain smooth and accurate focus with the camera's high-speed continuous shooting of up to 7 frames per second. Capture 4K videos at a frame rate of up to 24p for high definition, cinematic results. Pre-order Now.
The full-frame NIKKOR Z 24-200mm F4-6.3 VR is a versatile all-in-one zoom that covers every shot along the way with remarkable true to life detail. Immersive landscapes, arresting architecture, captivating portraits, candid street photography and everything in between—all with a single compact, lightweight lens. It is designed to take full advantage of the Z mount's impressive light-gathering capability, so photos and videos are sharp, clear and evenly illuminated throughout the entire frame. Pre-order Now.
The NIKKOR Z 20mm F1.8 S Lens's angle of view excels at landscape and wide interior shooting, while its speed makes it superb for environmental portraits with lush, soft backgrounds and low light shots that are sharp and clean with faithful point light reproduction. It is truly cinematic with video enhancements that ensure silent autofocusing without breathing, and smooth aperture and ISO control. Pre-order Now.
The Olympus M.Zuiko Digital ED 12-45mm F4.0 PRO Lens is weathersealed so you can work in adverse conditions without protective gear. Achieve high-resolution edge-to-edge sharpness at all focal lengths and high-speed focusing that works with a blazing-fast autofocus system. It goes anywhere and shoots a little of everything from landscapes and cityscapes to portrait shots. Pre-order Now.
Perfect for landscapes, portraits, travel and more, the RF24-105mm F4-7.1 IS STM is a compact, lightweight lens for EOS R Series cameras, offering a versatile zoom range that captures different subjects with ease. For macro enthusiasts, it is particularly advantageous, featuring an impressive maximum magnification of 0.5x using Center Macro Focus—helping you snap photos from as close as one inch away. Pre-order Now.
With Balanced Optical SteadyShot to rival gimbal systems, high-resolution 4K movie recording, and high-quality sound with a unique mic, this Handycam puts professional production and simple movie sharing within anyone's grasp. Thanks to the three-capsule mic, the AX43 microphone gathers sound from five directions, and with advanced audio processing, results in dramatically better built-in audio recording. Pre-Order Now.
The FUJIFILM X100V combines the quality and control of a professional camera with the size and simplicity of a compact one. A new 23mmF2 fixed lens perfectly complements the cutting-edge 26.1MP X-Trans CMOS 4 back-side illuminated sensor. The X100V also features the powerful X-Processor 4 quad-core imaging engine, which drives superfast, precision autofocus, while an Advanced Hybrid Viewfinder and a tilting LCD touchscreen ensure photographers are always ready to create beautiful still images and spectacular 4K video. Pre-order Now.
The FUJIFILM X-T200 provides content creators of all levels with a new lightweight and compact mirrorless camera body that features a newly designed EVF, quick face detection AF, the ability to create 24.2MP stills at 8 FPS, and record 4K UHD video. The camera has a new sensor and processor combination providing great performance and features a bright, large widescreen LCD vari-angle touchscreen, which gives users familiar and intuitive controls similar to a smartphone. Pre-order Now.
The FUJINON XC35mmF2 lens provides edge-to-edge sharpness from the centre to the corners of the frame by the precise arrangement of nine lens elements in six groups. AF operation is quick and near silent thanks to the use of an internal focus system and a stepping motor, which is used to drive the focusing elements quickly and accurately. Pre-order Now.
Combining rugged construction with high-performance optics, the GF45-100mmF4 R LM OIS WR is an incredibly versatile lens that is perfect for capturing nature, landscapes, or portraits. Featuring powerful 5-axis image stabilization, one super ED lens element, and a near-silent, high-speed autofocus motor, this is the perfect tool for creating images in challenging and unpredictable situations. Pre-order Now.
ONE R's simple, swipeable 360-degree touch screen lets you preview your shot and then play it back. ONE R is IPX8 waterproof to 5m (16.4ft). Engineered for safe, efficient shock absorption, while the Lens Guards protect your camera's vitals no matter what life throws at you. Pre-order Now.
With a 20.1 MP full-frame CMOS sensor, the EOS-1D X Mark III camera is engineered with a new imaging system, designed to capture sharp and detailed images, even in low-light scenarios. This results in noise reduction in dark portions of the image even at high ISO speeds, and increased sensitivity that contributes to the EOS-1D X Mark III's high-speed image capture rate, accelerating frame-to-frame performance. Pre-order Now.
The NIKKOR Z 70-200mm F2.8 VR S Lens is the ideal lens for the photographer shooting sports, concerts, weddings, wildlife, portraiture and more. The lens features optical advancements including parfocal support for passionate cinematographers and videographers. Pre-order Now.
Capture remarkable, tack sharp sports and action with the speed and brightness of an F2.8 maximum aperture across a field-covering 120 to 300mm zoom range. The lens offers exceptional colour rendering, incredibly accurate subject tracking and AF and powerful Vibration Reduction with SPORT mode for composing accuracy. Pre-order Now.
Panasonic has launched 3 of the industry's smallest and lightest 4K 60p camcorders. The Wide-Angle 25mm Lens and 32x i.ZOOM (4K recording) achieve high-spec optical performance thanks to Panasonic's exclusive high-precision AF, which also provides high-speed, accurate focusing for both 4K and Full-HD shooting. Pre-order Now.
The SIGMA 24-70mm F2.8 DG DN | Art Lens ensures compatibility with various types of the latest full-frame mirrorless camera bodies tailored for L-Mount and Sony E-Mount so as to be capable of exerting the best performance under any photographic circumstances. By exerting superiority in mirrorless camera-dedicated designs, the lens size and weight are successfully reduced, while achieving uniformity and high resolution from the centre to the periphery throughout the zoom range. Pre-Order Now.
The LUMIX S PRO 16-35mm F4 is a versatile wide zoom lens that provides high resolution images despite its compact, lightweight profile. It features high power despite its small size, achieving a maximum 480 fps high-speed sensor drive. Its dust/splash/freeze-resistant design withstands heavy field use under harsh conditions for high mobility. Pre-Order Now.
The LUMIX S PRO 70-200mm F2.8 O.I.S. is a large-aperture telephoto zoom lens that boasts high descriptive performance across the entire zoom range. It is designed and developed for professional field photography. Its dust/splash/freeze-resistant design withstands heavy field use under harsh conditions for high mobility. Pre-Order Now.