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Photo & Video Gear Available for Pre-order


Fujifilm X-T100 with XC 15-45 PZ Lens

Release Date: May 24, 2018

Expected Availability: End of June 2018

Retro styled, portable in size and built around a powerful 24-megapixel APS-C CMOS sensor, the FUJIFILM X-T100 mirrorless digital camera is the ideal companion for creative everyday photography. Pre-order Now!


Sigma 70mm F2.8 DG Macro Canon (ART) Lens

Release Date: May 17, 2018

Expected Availability: June 2018

The Sigma 70mm F2.8 DG Macro Art delivers stunning resolution and incredible clarity that greatly exceed expectations for a macro lens. Pre-order Now!


Sigma 70mm F2.8 DG Macro Sony E (ART) Lens

Release Date: May 17, 2018

Expected Availability: July 2018

The Sigma 70mm F2.8 DG Macro Art delivers stunning resolution and incredible clarity that greatly exceed expectations for a macro lens. Pre-order Now!


Panasonic LUMIX TS7 Compact Camera

Release Date: May 11, 2018

Expected Availability: July 2018

Designed for active outdoor use, the LUMIX TS7 boasts features a rugged design that's waterproof, dustproof, shockproof, freezeproof, and pressure resistant.Pre-order Now!


Tamron 28-75mm F2.8 Di III RXD Lens for Sony FE

Release Date: April 27, 2018

Expected Availability: End of May 2018

Delivers superb optical performance, including both outstanding image quality and beautiful background bokeh only possible, thanks to a new optical system designed specifically for mirrorless cameras. Pre-order Now!


Rhino ROV Mobile Everyday Slider

Release Date: April 17, 2018

Expected Availability: End of May 2018

The ROV Mobile is a motorized camera slider designed for smartphones. It uses your phone to control and capture amazing cinematic video. Also available in a pro version for cameras. Pre-order Now!


Rhino ROV Mobile Traveler Slider

Release Date: April 17, 2018

Expected Availability: End of May 2018

The ROV Mobile is a motorized camera slider designed for smartphones. It uses your phone to control and capture amazing cinematic video. Also available in a pro version for cameras. Pre-order Now!


Atomos Ninja V 4K Recorder/ Monitor

Release Date: April 12, 2018

Expected Availability: September 2018

Record up to 4Kp60 10-bit HDR video direct from your camera's sensor, over HDMI 2.0. Store edit-ready ProRes or DNxHR on affordable SSD drives and bypass your cameras internal compression and record time limits. Pre-order Now!


Blackmagic Pocket Cinema Camera 4K

Release Date: April 12, 2018

Expected Availability: September 2018

Stunning HDR images and incredible low light performance! It's perfect for shooting independent films and documentaries, fashion shows, travel blogs, web videos, weddings, corporate video, sports and more. Pre-order Now!


Sony FS5 II 4K XDCAM Camcorder Body

Release Date: April 9, 2018

Expected Availability: June 2018

New look for unbounded creativity: FS5 II is Sony's Super35 hand-held camcorder with stunning 4K HDR and 120fps performance. Pre-order Now!


Sony FS5 II 4K XDCAM with 18-105mm Lens

Release Date: April 9, 2018

Expected Availability: June 2018

Straight out of the camera your content will look fresh and vivid, with subjects that really stand out. Features 4K HDR and 120fps HFR, α Mount flexibility, Variable ND Filters, 4K/2K RAW and XAVC recording. Pre-order Now!


Sony Z280 4K XDCAM Camcorder

Release Date: April 9, 2018

Expected Availability: September 2018

An all-new 4K 3CMOS 1/2-type sensor with a deep depth of field and class-leading performance provides the pinnacle of 4K HDR performance in your hand. Pre-order Now!


Sony Z190 4K XDCAM Camcorder

Release Date: April 8, 2018

Expected Availability: September 2018

The PXW-Z190 is the world's first professional camcorder with a 4K (QFHD) 1/3-inch type sensor, with enhanced usability for independent shooters in corporate, event production and education settings. Pre-order Coming Soon!


Sigma 135mm F1.8 DG HSM Sony E (ART) Lens

Release Date: March 15, 2018

Expected Availability: Late July

Featuring outstanding resolution required for 50 MP or higher DSLR cameras, and delivers a strong perspective compression effect and dramatic bokeh effect. Pre-order Now!


Sigma 85mm F1.4 DG HSM Sony E (ART) Lens

Release Date: March 15, 2018

Expected Availability: Mid May

Designed and engineered for unparalleled image quality, the Sigma 85mm 1.4 Art employs a completely new optical design and premium components. Pre-order Now!


Sigma 50mm F1.4 DG HSM Sony E (ART) Lens

Release Date: March 15, 2018

Expected Availability: Mid May

Thirteen elements in eight groups allow for unsurpassed performance even at wide apertures and close-up photography is easily managed with a minimum focusing distance of 40cm. Pre-order Now!


Sigma 35mm F1.4 DG HSM Sony E (ART) Lens

Release Date: March 15, 2018

Expected Availability: Mid May

Designed for full frame cameras but can also be used with APS-C sensors as well. Pre-order Now!


Sigma 24mm F1.4 DG HSM Sony E (ART) Lens

Release Date: March 15, 2018

Expected Availability: Late June

An optimized power layout places the aspherical lens elements in the rear and adjusts the incidence angle of light source allowing for great performance wide open. Pre-order Now!


Sigma 20mm F1.4 DG HSM Sony E (ART) Lens

Release Date: March 15, 2018

Expected Availability: Late June

With a focal length of 20mm and F1.4 aperture, this lens delivers outstanding large-aperture brightness and bokeh, delivering unprecedented visual experiences. Pre-order Now!


Sigma 14mm F1.8 DG HSM Sony E (ART) Lens

Release Date: March 15, 2018

Expected Availability: Late July

World's first and only Full-frame F1.8 ultra wide-angle lens. Exceptional optical performance ideal for ultra-high megapixel cameras. Pre-order Now!


Sony Alpha A7 III with FE 28-70mm Lens

Release Date: Feb 26, 2018

Expected Availability: Mid-April

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Pre-order Now!


Sony Alpha A7 III Body

Release Date: Feb 26, 2018

Expected Availability: Mid-April

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Find Out More


Insta360 Nano S

Release Date: Jan 23, 2018

Expected Availability: Early February

Turn your iPhone into a 360 degree camera! MultiView lets you record in every direction, and arrange the best of what you see in one frame. Perfect for live-streaming, video chat, and blowing up Instagram. Pre-order Now!


Panasonic HC-WXF1 4K UHD Camcorder

Release Date: Jan 9, 2018

Expected Availability: Mid-April

Capture 4K UHD Video at 24 & 30 fps/26MP Stills with Twin Camera & Wireless Multi-Cam Options. Pre-order Now!


Nikon AF-S 180-400mm F4E TC1.4 FL ED VR

Release Date: Jan 9, 2018

Expected Availability: TBD

Super-telephoto Zoom with 1.4x Built-in Teleconverter and Advanced Weather Sealing. Pre-order Now!


DJI Ronin S Handheld Gimbal Stabilizer

Release Date: Jan 9, 2018

Expected Availability: TBD

Designed for DSLR and mirrorless cameras, the Ronin-S combines advanced stabilization, precision control, and manual focus control capabilities in a compact, single-handed form factor. Sign Up For Email Updates!


More Pre-Order Gear: Cameras & Lenses | Video

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