Skip to Content

Home > Products Available for Pre-order

Photo & Video Gear Available for Pre-order


RICOH THETA Z1 51GB 360 Degree Camera

Release Date: May 4, 2021

Expected Availability: Late May / Early June 2021

The RICOH THETA Z1 51GB 360 Degree Camera can shoot 360-degree spherical images in a single shot. 3 axis rotational stabilization has been installed providing high performance in image stabilization during video shooting. With the large 51GB memory capacity, it is possible to shoot approximately 6350 JPEG images (900 RAW+ images) or capture a total video recording time of approximately 110 minutes (4K). Pre-Order Now.


SIGMA 35mm F1.4 DG DN | Art Lens

Release Date: April 27, 2021

Expected Availability: Mid May 2021

The new SIGMA 35mm F1.4 DG DN | Art is designed exclusively for mirrorless cameras and updates SIGMA's most popular Art prime to bring an unprecedented level of image quality to E-mount and L-mount camera systems. It offers improved optical performance, with minimal aberrations and exceptional sharpness from edge to edge, even at F1.4. A streamlined focusing system, featuring a stepping-type motor and a single focusing element, provide quick, smooth, accurate autofocus response while reducing the overall size and weight of the lens. Pre-Order Now.


Tamron 11-20mm F2.8 Di III-A RXD Lens for Sony

Release Date: April 22, 2021

Expected Availability: Late June 2021

With unprecedented brightness of constant F2.8 and outstanding portability, the 11-20mm F/2.8 Di III-A2 RXD is a fast-aperture ultra wide-angle zoom lens for Sony E-mount APS-C mirrorless cameras. Because the fast-aperture lets you maintain a high shutter speed even when shooting in dark conditions, you can capture sharp images with minimal hand shake. Special lens elements have been optimally arranged to suppress optical aberrations. These features combine to produce clear images and high-resolution performance. Pre-Order Now.


Tamron 150-500mm F5-6.7 Di III VC VXD Lens for Sony

Release Date: April 22, 2021

Expected Availability: Mid June 2021

The 150-500mm F5-6.7 is an astonishingly compact ultra-telephoto zoom lens with image stabilization specifically designed for Sony E-mount full-frame mirrorless cameras. Even when extended to the 500mm telephoto end, the lens has a suppressed length of around 283 mm (11.1 in). In addition to covering a broad range of focal lengths, the 150-500mm F5-6.7 zoom has high resolving power with excellent image-rendering performance across the entire zoom range. Pre-Order Now.


Sony FE 14mm F1.8 GM Lens

Release Date: April 21, 2021

Expected Availability: May 27, 2021

This large-aperture ultra wide-angle prime lens offers G Master quality in an innovative design that is incredibly compact. Advanced technology achieves breathtaking resolution plus exquisite bokeh even at maximum F1.8 aperture. Add fast, precise AF and extraordinary mobility, and you have a lens that can capture fresh views of everyday scenes. Pre-Order Now.


FUJINON XF18mmF1.4 R LM WR Lens

Release Date: April 15, 2021

Expected Availability: May 27, 2021

Get up close and wide open with Fujifilm's versatile FUJINON XF18mmF1.4 R LM WR, a professional, portable, and weather-resistant prime lens. With a focal length equivalent to 27mm, it's the perfect choice for sprawling landscapes, the sights and sounds of the street, and everything else in between. Be ready for any creative outburst with lightning fast autofocus, a wide F1.4 aperture, and unmatched optical design. Pre-Order Now.


Canon RF100mm F2.8 L MACRO IS USM Lens

Release Date: April 14, 2021

Expected Availability: July 2021

Engineered specifically for full-frame EOS R series cameras, the RF100mm F2.8 L MACRO IS USM is the world's first medium telephoto macro lens delivering close-up imagery at up to 1.4x magnification with autofocus. With strong built-in optical image stabilization and Canon's Hybrid IS system, close-up shooting and video are sharp and stable. Pre-Order Now.


Canon RF400mm F2.8 L IS USM Lens

Release Date: April 14, 2021

Expected Availability: July 2021

Delivering high-performance for professional photographers as well as inheriting the optics of the EF 400mm f/2.8L IS III USM model, the RF400mm F2.8 L IS USM is the go-to choice to help capture superb shots of sports, wildlife and more. Its optical image stabilization system with up to 5.5 stops of shake correction, including three IS operation modes, helps to deliver sharp results - whether hand-held or mounted on a monopod. Pre-Order Now.


Canon RF600mm F4 L IS USM Lens

Release Date: April 14, 2021

Expected Availability: July 2021

Capture the action with the RF600mm F4 L IS USM that offers professional and advanced photographers the excellent image quality of a Canon L series super-telephoto lens. Ideal for wildlife, motorsports, and more, the RF600mm F4 L IS USM provides up to 5.5 stops of shake correction, delivering consistent and sharp results. Featuring a customizable electronic manual focus ring on the lens barrel, you can select from three different speed levels to adjust manual focus to your desired preference. Pre-Order Now.


FUJIFILM INSTAX Mini 40 Instant Camera

Release Date: April 7, 2021

Expected Availability: 2021

The INSTAX MINI 40 has the power of automatic exposure - auto shutter speed and auto brightness. This camera automatically calculates the brightness of the environment you're in to maximize picture quality. Pre-Order Now.


Pentax K-3 Mark III DSLR Camera

Release Date: April 6, 2021

Expected Availability: 2021

The PENTAX K-3 Mark III builds on the PENTAX legacy of outstanding image quality, incorporating a back-illuminated CMOS image sensor with approximately 25.73 effective megapixels. By coupling this sensor with an AA (anti-aliasing)-filter-free optical design, the camera produces super-high-resolution images. A new, super-bright optical viewfinder delivers a nearly 100% field of view and magnification of approximately 1.05 times. With a newly developed high-refraction glass prism, the viewfinder provides a wide field of view equivalent to that of a full-frame SLR. Pre-Order Now.


SIGMA fp L Full-Frame Mirrorless Camera

Release Date: March 25, 2021

Expected Availability: 2021

The SIGMA fp L features a Bayer sensor with approximately 61 effective megapixels, higher than any other SIGMA camera before it. In addition to images with fine details, the fp L is capable of creating images that are high-definition and rich in colour, thanks to its ultra-high pixel count and SIGMA's experience in developing cameras with a Foveon sensor, are renowned for both the exceptional resolving power and nuanced colour gradients due to the unique nature of the X3 sensor. Pre-Order Now.


Sony FE 24mm F2.8, 40mm F2.5, and 50mm F2.5 G Lenses

Release Date: March 24, 2021

Expected Availability: Sony FE 24mm F2.8 and 40mm F2.5 G Lenses: May 13, 2021; Sony FE 50mm F2.5 G Lens: May 27, 2021

This matching set of G Lens primes (each sold separately), offers different focal lengths but the same external look, 49mm filter diameter, compact design and layout. They're compact enough to carry all three, so you're ready for great shots across a range of scenes and subjects, and the similar weight even makes gimbal rebalancing easy. Pre-Order Now.


Sony FE 50mm F1.2 GM Lens

Release Date: March 17, 2021

Expected Availability: May 13, 2021

The 50mm F1.2 G Master prime lens is a creator's dream, with an F1.2 maximum aperture that not only allows shooting in a wider range of lighting conditions, but also provides an extraordinary combination of high resolution, luscious G Master bokeh, and blazing autofocus. The Sony Nano AR Coating II helps to achieve clear, well-defined images even in strong sunlight and backlighting. A dust- and moisture-resistant design provides the reliability needed for outdoor use in challenging conditions. Pre-Order Now.


DJI FPV Drone Combo

Release Date: March 2, 2021

Expected Availability: 2021

Sleek and aerodynamic, the DJI FPV aircraft delivers powerful propulsion, battery life, and wind resistance, making this system as capable as it is visually stunning. Powerful propulsion capabilities combined with a 150 degree super-wide FOV provide an unrivalled view. 4x Slow Motion, RockSteady stabilization, and distortion correction give pilots even smoother, more dramatic results. The DJI FPV aircraft can record 4K/60fps video at up to 120 Mbps, capturing crisp details that make footage look as exhilarating as the flight. Pre-order Now.


SIGMA 28-70mm F2.8 DG DN Contemporary Lens

Release Date: February 24, 2021

Expected Availability: 2021

The SIGMA 28-70mm F2.8 DG DN | Contemporary combines all of the key optical features required of a large-aperture standard zoom lens, which are essential for photographing a wide variety of subjects. The lens features just one lightweight focusing element, which keeps the AF unit small. This, along with a quiet and fast stepping motor, makes for responsive and near-silent autofocus performance. Pre-order Now.


Panasonic LUMIX S 70-300mm F4.5-5.6 MACRO OIS Lens

Release Date: February 17, 2021

Expected Availability: 2021

The LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. boasts high descriptive performance and beautiful bokeh throughout the entire zoom range, which makes it possible to render exceptionally impressive photo and video. It also provides high-speed, high-precision AF and Dual I.S. for agile mobility to be used in wide-ranging situations including sports, animals, portraits aircrafts and vehicles. Pre-order Now.


Sony Alpha 1 Mirrorless Camera

Release Date: January 27, 2021

Expected Availability: 2021

The Sony Alpha 1 offers highly efficient noise-reduction processing to deliver extraordinary resolution from its 50.1 effective megapixel image sensor. That resolution is complemented by high sensitivity with low noise, plus approximately 15 stops of dynamic range at lower sensitivities for smooth, natural gradations from shadows to highlights. Pre-order Now.


FUJIFILM X-E4 Mirrorless Camera

Release Date: January 27, 2021

Expected Availability: 2021

With its high-resolution 4K output that is oversampled from pure 6K data, easy to use recording modes, and intuitive controls, the FUJIFILM X-E4 lets you record beautifully detailed and natural-looking footage to create high-quality, professional movies. No matter the situation, the X-E4's AF can track and hold the most difficult of moving subjects with tenacious speed, or lock onto an individual's face with wonderfully intelligent anticipation. Metal Hand Grip MHG-XE4 also available separately to help reduce camera shake when using a large aperture lens. Pre-order Now.


FUJIFILM GFX100S Mirrorless Camera

Release Date: January 27, 2021

Expected Availability: 2021

The 102-megapixel large format sensor works in harmony with G Mount lenses to produce images with incredible details, beautifully smooth gradations, and wonderfully accurate colors. Use the GFX100S to create remarkably detailed images that reach further and deeper into scenes to reveal amazing color fidelity and rich shadow detail, all with enough dynamic range to allow for astonishing push and pull adjustments in post-production. Metal Hand Grip MHG-GFX S also available separately to help reduce camera shake when using a large zoom lens. Pre-order Now.


FUJINON XF27mmF2.8 R WR Lens

Release Date: January 27, 2021

Expected Availability: 2021

The XF27mmF2.8 is a thin, pancake-style prime lens, with a focal length of 27mm, which provides image-makers with a natural field of view that is close to what the human eye sees, making it extremely suitable for a diverse range of styles from everyday general use to portraiture, street, and landscape photography. Pre-order Now.


FUJINON XF70-300mmF4-5.6 R LM OIS WR Lens

Release Date: January 27, 2021

Expected Availability: 2021

The XF70-300mmF4-5.6 R LM makes it easy to make super telephoto images on your greatest adventures and create images that show the true excitement and awe of your experience. With a huge focal range, state-of-the-art autofocus, advanced image stabilization and close focusing performance equivalent to half-macro, XF70-300mm ensures you're always ready to make images, whether your subject's in the undergrowth beneath your feet, or in a tree on the distant horizon. Pre-order Now.


Godox AD100Pro Pocket Flash

Release Date: January 19, 2021

Expected Availability: 2021

The Pocket Flash AD100Pro inherits the advantages of the Godox AD series and is compatible with the Godox radio system. It is extremely compact and lightweight, relieving the burden of photographers when shooting on location. The 100Ws strobe fills the gap of photographers' demands for an off-camera strobe at this power level. Pre-order Now.


Godox CL10 Webcasting Ambient Light

Release Date: January 19, 2021

Expected Availability: 2021

The CL10 multi-color LED Webcasting Ambient Light allows you to create a viewer-welcoming ambience for your channel. With 36000 selectable colors and 39 special effects, it enables your studio to be fully dressed by customized lighting colors and deliver picturesque live streaming for your audience. Pre-order Now.


Godox Focusing LED Light S60

Release Date: January 19, 2021

Expected Availability: 2021

The Godox focusing light series was designed to precisely control the beam to hit exactly and limited to wherever needed, with versatile functions for creatively light shaping and projecting patterns. The S60 has built into it more lighting options for videography, interviewing, still life photography, portrait, or any kind that emphasizes details or pursues artistry. Pre-order Now.


Godox LED Light SZ150R

Release Date: January 19, 2021

Expected Availability: 2021

The SZ150R, a RGB Bi-Color Zoomable COB LED Light, is designed for video production, broadcasting, and photography. It is especially versatile for making a short film with limited crew, which can boost your work efficiency greatly and allow you to freely enjoy the joy of creation. Pre-order Now.


Sony FE 35mm F1.4 GM Lens

Release Date: January 14, 2021

Expected Availability: 2021

The 35mm F1.4 GM features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) glass element that deliver outstanding corner-to-corner resolution, even wide open. The 11-blade circular F1.4 aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Pre-order Now.


More Pre-Order Gear: Cameras & Lenses | Video

loading
;
Back top top Skip to Navigation