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SONY ALPHA A7 W/FE 28-70MM F3.5-5.6 LENS

Web Code: 567SON063  •  Mfr Code: ILCE7KB
SONY ALPHA A7 W/FE 28-70MM F3.5-5.6 LENS
Only $1,299.99 CAD
SONY ALPHA A7 W/FE 28-70MM F3.5-5.6 LENS is rated 4.4 out of 5 by 19.
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Product Highlights
  • Interchangeable Lens Camera
  • 24.3 MP Exmor CMOS Sensor
  • FE 28-70mm f3.5-5.6 OSS Lens
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The World's First* Full-frame Compact System Camera

Full-frame, palm-sized. Perfection for all.

All the advantages of a 35mm full-frame image sensor and lens interchangeability are now compressed in a body of unprecedented compactness - a dream once considered impossible - without compromising on image quality, shooting comfort, functionality or AF performance. Whether capturing still images or HD movies, you'll enjoy what was previously only possible on larger high-end cameras. The extraordinary α7. Full frame without the full dimensions.

*According to survey conducted by Sony as of October 2013, for non-reflex interchangeable lens digital camera equipped with auto focus function.

Full-frame, palm-sized. Perfection for all.

Extraordinarily realistic images.

NEW BIONZ X Image Processing Engine

NEW BIONZ X Image Processing Engine

The new high-speed BIONZ X image processing engine reproduces textures and details in real time, as seen by the naked eye, via unrivaled high-speed processing capabilities. It enables more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies.

24-megapixel Full-frame Sensor

The 35mm full-frame EXMOR image sensor delivers beautiful images form corner to corner and stunning 24.3megapixel resolution that's ideal for large-format prints. You'll enjoy low noise, an extremely wide dynamic range, and amazingly rich and subtle gradations. The α7 reproduces details more faithfully so that every scene looks incredibly real.

High-end features packed in a remarkably compact body.
Customize to fit your Shooting Style

Have a favourite camera function? The α7R allows you to customize 9 buttons so your favourite settings are always quick and easy to get to. With your most frequently used camera functions assigned to the customizable buttons of your choice, you can enjoy speedier, more intuitive operation and maximum convenience.

Shooting comfort and freedom is also enhanced by the tiltable LCD screen. Capture everything from high to low angles easily thanks to the smooth tilting of the LCD and the camera's compact mobility.

High-end features packed in a remarkably compact body.

Fine-tune Every Scene with Remarkable Accuracy

Fine-tune Every Scene with Remarkable Accuracy

View every scene clearly in the accurate and bright XGA OLED Tru-finder, with high-end features such as 100% frame coverage and wide viewing angle. Since images in the viewfinder come straight from the image sensor, they faithfully reproduce what you'll see in your recorded images. So, you can fine-tune every detail with remarkable accuracy when composing the shot.

Thanks to the XGA resolution of the viewfinder, you can also magnify the image to simplify manual fine-tuning of the focus whether shooting still images or movies. The Peaking function can also be activated to colourize the most sharply focused areas of your image for quick confirmation (level of sensitivity and highlight colour are adjustable).

Dust and Moisture Resistance for Carefree Shooting

Carefree shooting in tough environments is yours thanks to comprehensive dust and moisture resistance measures that prevent water and dust from entering the body. These measures include sealing around the buttons and dials, as well as a protective double-layered structure that tightly interlocks panels and components.

To keep your photos blemish free, an anti-dust mechanism vibrates ultrasonically whenever you switch off the camera to remove any particles adhering to the images sensor. An anti-static coating also helps prevent dust and other particles from adhering to the sensor when changing lenses.

Dust and Moisture Resistance for Carefree Shooting

Advanced Sony moviemaking features in a lightweight camera.

Never before have such powerful moviemaking capabilities been available in a camera this small. The unprecedented combination of mobility and functionality unleashes exciting moviemaking possibilities. By taking full advantage of the 35mm full-frame sensor, audio production features and flexible lens interchangeability, you can create movies of breathtaking visual sound and quality with exquisite background blur, remarkably clear details, and the sensitivity to bring dark scenes to vibrant life. The new accelerated BIONZ X image processing engine also enables area-specific noise reduction and detail reproduction technology to be applied to movies for the very first time, resulting in ultra-fine detail and exceptionally low noise. Features like Picture Effect, clean HDMI output, P/A/S/M modes and your choice of 60p or 24p recording further expand your creative options.

High-speed, high-precision enhanced Fast Hybrid AF.

Enhanced Hybrid AF combines speedy phase-detection AF with highly accurate contrast-detection AF - which features new Spatial Object Detection that accelerates performance by speeding communication with the lens - to achieve among the fastest autofocusing performance of any full-frame camera. When your subject is moving fast, new faster and more accurate AF tracking lets you capture the decisive moment with clarity and precision by shooting at speeds up to 5 frames per second.

NEW AF area setting options

NEW AF area setting options

When using the Flexible Spot AF area setting, you can select a small, medium-size of your subject and help ensure the camera focuses on the intended area. Wide and Zone focus area settings are also available.



Even when capturing a subject partially turned away from the camera with a shallow depth of field, the face will be sharply focused thanks to extremely accurate eye detection that can prioritize a single pupil.

Lock-on AF for moving subjects

Lock-on AF for moving subjects

It's easy to keep moving subjects in focus with Lock-on AF. It adjusts target frame size based on subject characteristics and makes use of a wide AF area to ensure usage of the optional AF point for smooth, stable autofocusing.

Connect to your smartphone or tablet with just one touch!

Connect to your smartphone or tablet with just one touch!

You can instantly transfer a photo or MP4 movies to your Android™ smartphone or tablet by simply touching it with the camera - thanks to built-in Wi-Fi and NFC™ (Near Field Communication*). Once a photo or movie has been transferred, you can upload it directly to your favourite Social Networking Site with ease. Touching your mobile device with the camera can also activate Smart Remote Control, which is pre-installed in the camera and lets you control the camera's shutter-release from your smartphone or tablet. Setting up your mobile device for these Wi-Fi/NFC capabilities is as simple as downloading a free PlayMemories Mobile app.

*Requires NFC-compatible android device

PlayMemories Camera Apps for more enjoyment after the shot.

Enhance your camera with PlayMemories Camera Apps. The exciting new application download service, PlayMemories Camera Apps, lets you add new functions to your camera's existing feature-set to heighten photographic expression according to your own creative needs. Direct Upload uploads photos directly to networking services and Smart Remote Control allows a smartphone to control the camera. Or use the free PlayMemories Mobile app to transfer photos and movies to your smartphone or tablet via Wi-Fi.

PlayMemories Camera Apps for more enjoyment after the shot.


Camera Type: Mirrorless Camera
Camera Style: Pro
Lens Mount: Sony E-Mount
Camera Format: Full-Frame
Effective Pixels: 24.3MP
Approx. Resolution: 24MP
Sensor Type/Size: 35.8 x 23.9mm Exmor CMOS Sensor
File Formats: JPEG, RAW
Dust Reduction System: Yes
Memory Card Type: Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick XC-HG Duo, SD, SDHC, SDXC memory cards
Noise Reduction: Yes
Image Stabilization: Lens-based


ISO Sensitivity: 100-25600
Shutter: Bulb, 30 - 1/8000 sec.
Remote Control: RM-VPR1 (Sold Separately)
Metering Method: Multi-segment, Center-weighted, Spot
Exposure Modes: AUTO (iAUTO, Superior Auto), Programmed AE, Aperture priority, Shutter-speed priority, Manual, Scene Selection, Sweep Panorama, Movie
White Balance Modes: Auto WB / Daylight / Shade / Cloudy / Incandescent / Fluorescent (Warm White / Cool White / Day White / Daylight) / Flash / Color Temperature (2500 to 9900K) & Color Filter (G7 to M7: 15 steps, A7 to B7: 15 steps) / Custom / Underwater
Burst Rate: NA


Continuous Shooting: 5 fps (Speed Priority)
Self Timer: 2 Sec. , 10 Sec.
Connectivity: NFC (Near Field Communication), DC IN (via AC-PW20AM, Sold Separately), HDMI D micro connector, Multi Interface Shoe, A/V Remote Terminal, Tripod Mount : 1/4" (20 thread), Hi-speed USB (USB2.0), Headphone Jack, Microphone Input


Viewfinder Type: Electronic Viewfinder
Viewfinder Size: 0.5 in.
Viewfinder Coverage: 100%
Viewfinder Magnification: 0.71x
Diopter Adjustment: -4.0 m-1 to +3.0m-1
Display Screen Type: 3.0"
Screen Coverage: 100%
Live View: Yes

AV Recording

Video Recording: NTSC
Video Resolution: HD
File Size: 1920 x 1080; 1440 x 1080; 640 x 480
Aspect Ratio: 3:2, 16:9
Continuous Shooting Time: NA
Audio Recording: Dolby Digital (AC-3) / MPEG-4 AAC-LC


Flash Modes: With optional external flash: Flash off, Auto flash, Fill-flash, Rear Sync., Slow Sync., Red-eye reduction (On/Off selectable), Hi-speed sync, Wireless
Guide No. (Feet/Metres): NA
Max Sync Speed: NA
Flash Compensation: With optional external flash: +-3.0 EV (switchable between 1/3 and 1/2 EV steps)


Swivel/Tilt LCD: Yes
Weather Resistant: Yes
Built-in Flash: No


Battery: NP-FW50
Operating/Storage Temperature: 0-40 C (32 to 104 F)


Weight: 416 g (14.7 oz.) Body Only
Dimensions (WxHxD): 126.9 x 94.4 x 48.2mm (5 x 3 3/4 x 1 15/16 in.)
Colour: Black

Kit Lens Performance

Focal Length: 28-70mm
Aperture (Max. & Min.): Max: f3.5 - 5.6
Camera Mount Type: Sony E-Mount
Format Compatibility: Full Frame
Angle of View: NA
Minimum Focus Distance: 0.3m (wide) to 0.45m (tele)
Maximum Close-Up Magnification: NA
Groups/Elements: 8 Groups/9 Elements
Diaphragm Blades: NA

Kit Lens Features

Autofocus: Yes
Tripod Collar: No
Image Stabilization: Yes

Kit Lens Physical

Dimensions (DxL): 72.5 x 83mm
Filter Thread: 55mm
Weight: 295g

Additional Information


What’s Included:

  • Sony Alpha 7 Body
  • SEL2870 lens
  • Lens cap
  • Rechargeable battery (NP-FW50)
  • AC adaptor (AC-UB10)
  • Shoulder strap
  • Body cap
  • Micro USB cable
    Rated 2 out of 5 by from Only as good as the lens in front of it! This is not my first rodeo and I own other full frame cameras. I shoot professionally for a living and thought this camera might be nice to have because it's #1 a Sony and #2 it's size and has a full frame sensor. I own a considerable amount of Nikon glass and Carl Zeiss lenses. I did some test shots with the A7 and the Kit lens. Very Disappointed. I purchased an adapter to be able to mount my F mount lenses to it to see if the Quality improves. Don't buy the kit lens...waste of money. Man up and get the 24-70.. f/4 Carl Zeiss lens.
    Date published: 2014-07-26
    Rated 5 out of 5 by from A7 very capable tool I shoot professionally and the flexibility of the A7 (e-mount system) is a great benefit, I moved form another brand and have not regretted the move. I have always been a fan of Sony colors and the ability to use vintage glass is a great plus.. I do hope Sony add's XAVC S codec to the A7 as I do some video work and I think that is the weak spot in the camera by not having it (which can be fixed with firmware). I have used the camera in a studio setting as well and found the standard flash mount to be very much appreciated. I am very pleased and look forward to experimenting with various lenses.
    Date published: 2014-09-26
    Rated 5 out of 5 by from Outstanding Camera I’m a former film photographer who has been patiently watching the evolution of digital cameras, waiting for the right moment to jump back in. I purchased the ILCE-7K/B (Alpha 7) after spending a little time with it at my local photographic supply store. Normally, I research everything extensively. At the time of my purchase, there wasn’t a single review out yet that validated my impression that this was an exceptional camera. But looking at the solid build, the retro-chic aesthetics, the extensive feature set, the outstanding image quality, and after comparing the light weight and comfortable feel of the Alpha 7 to bulkier SLRs, there was simply no doubt. I plunked down my money and went home with baby. This is a very exciting product that points the way towards the future of digital photography. It’s also nice to see my humble opinion supported by the many 5-Star expert reviews, Editor’s Choice Recommendations, and Camera of the Year awards that the 7 / 7R have so far received. So, there you have it. Consider putting it on your short list - and have a warm and happy holiday season!
    Date published: 2013-12-06
    Rated 5 out of 5 by from EXCELLENT CAMERA Absolutely Love this camera!!! It takes amazing photos. I have the Battery Pack and The 2 Zeiss lenses and kit lenses. Also have some other film lenses and some a mount lenses. the performance is spectacular. The Images are amazing. I really like the Play Memories. The only thing id like to see is a firmware update to give it the autofocus of the a6000.
    Date published: 2014-02-14
    Rated 5 out of 5 by from Way Ahead The Sony A7R camera is way ahead of the once competitor N's & C's in size, weight, quality of constructions, capability, potential quality of images and cost. I have used the body with Sony e-mount lenses (wish there are more), Sony Alpha lenses with their adapter and many different manual, high quality Zeiss and Leitz lenses. Of course it is the combination that really counts. Having used Canon, Nikon, Hasselblad, Leica, Rollieflex, and other mdium and large frame film cameras in the past, there has been a longing for an affordable digital camera that can match the old film days. With the right lens, the time is here, thanks to the innovations of Sony and their new A7R camera. Now, I long for Sony automatic E-mount lenses that can match those great lenses of the past.
    Date published: 2014-09-26
    Rated 5 out of 5 by from Killing all dslr what do I have bad to say about this camera, hmmm? Nothing it's one of the best investments I've made for my business, I am a videographer/ photographer in Indianapolis IN, I love this camera! If you're looking for a small light weight professional camera and can afford the price tag well then this is it! look no further. I use to be a Canon guy but am no longer!
    Date published: 2014-03-09
    Rated 4 out of 5 by from A Great Camera! So far the camera has served me well, the worst is trying to get macro shots, but switching to manual focus seems to solve that problem. The screen can sometimes be hard to see, so I mostly stick to the view finder. The view finder sometimes jumps on and off based off of where my face is touching it. But besides little issues, it takes great pictures consistently and the video quality is also great!
    Date published: 2015-05-03
    Rated 5 out of 5 by from BEST CAMERA....SO FAR SO GOOD I cannot believe the night shots without the need for a flash...stunning, the colors are amazing.. thanks!
    Date published: 2014-09-29
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