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SONY ALPHA A7 IV W/FE 28-70MM LENS

Web Code: 567SON142  •  Mfr Code: ILCE7M4KB
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Only $3,399.99 CAD
 
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Product Highlights
  • Full-Frame Mirrorless Camera
  • 33 MP Exmor R CMOS Sensor
  • FE 28-70mm F3.5-5.6 OSS
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Beyond basic. For a new generation of imagemakers.

With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.

Prepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.

 

Introducing Sony Alpha α7 IV

 

 

Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise and highly accurate colour reproduction.

The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.

 

 

Key Features of the α7 IV

  • 33 MP full-frame Exmor R™ back-illuminated CMOS sensor
  • 8x more powerful, next generation BIONZ XR™ image processing engine
  • Up to 4K 60p 10-bit 4:2:2 w/full pixel readout in all rec. formats
  • 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
  • Real-time Eye-AF for humans, animals, birds for photo and movie
  • S-Cinetone, S-Log3, HLG and 10 Creative Look presets in-camera
  • Advanced movie features; Focus Map, Breathing Comp., AF Assist
  • UVC/UAC live streaming up to 4K 15p/1080 60p w/ internal recording
  • Low noise images w/ ISO up to 204800 and 15+ stop dynamic range
  • 5-axis in-body image stabilization and Active Mode for handheld movie
 

 

Higher resolution, better colour reproduction

The new 33 MP image sensor and processing engine raise the bar for image quality. In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.

 

 

5-axis optical image stabilization

The α7 IV's high-precision stabilization unit and gyro sensors work together with image-stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximize the high-resolution performance of the camera's 33.0 MP image sensor.

 

 

Reliable autofocus, impressive speed

Fast Hybrid AF, evolved

The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points.

10-frames-per-second continuous shooting with fast buffer release

Both the mechanical and electronic shutters allow you to shoot more than 800 frames*1 at up to 10 fps with AF/AE tracking, thanks to the α7 IV's high-capacity buffer memory, speedy BIONZ XR processor and improved memory card writing speed.

*1 CFexpress Type A memory card required

Sony's smart AI-based Real-time Tracking

Sony's unique subject recognition algorithm uses colour, pattern (brightness) and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.

Improved Real-time Eye AF

Keep the targeted eye in focus so you can concentrate on composition. The high speed of the latest image-processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.

Pet photos made easy: Fast, accurate focus for difficult animal shots

By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.

Real-time Eye AF for birds: Bird-eye detection supported for both still shots and movies

For the first time in the α series, bird-eye detection is available in movies as well as still shots—simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.

Sony Alpha a7 IV - Bird mode for Real-time Eye-AF
 

 

Movie imagery, moving ever forward

4K 60p movies with smooth, natural-looking capture

It is now possible to record movies at up to 4K 60p*2 with full pixel readout and without binning, taking advantage of the α7 IV’s brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.

*2 QFHD (3840 x 2160). 4K 60p (50p) recording available in Super 35 mm mode only

7K oversampling for beautifully expressive, richly detailed images

When recording 4K movies at up to 30p*3, full-frame 7K*4 oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.

*3 QFHD (3840 x 2160)

*4 7032 x 3958

Next-level image quality with 10-bit 4:2:2 recording

Make in-camera recordings with the amazing richness of 10-bit depth and 4:2:2 colour sampling, with either Long GOP or All-Intra frame encoding, for far greater flexibility in image grading, post-processing and compositing.

Support for S-Cinetone™, Creative Look and S-Log3

The S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera's full dynamic range (15+ stops) for smoother post-production workflows.

 

 

New Breathing Compensation

The α7 IV leverages our parallel lens and camera development to provide innovative Focus Breathing Compensation*5, exclusively for Sony's E-mount lenses. By minimizing the field-of-view shift that can occur, during movie shooting, when you rack focus with some lenses, you can achieve impressive results—for new creative possibilities from a diverse range of Sony's E-mount lenses.

*5 Angle of view and image quality may change slightly when this feature is turned on. Breathing Compensation is not available for unsupported lenses, 120p (100p) movie recording, S&Q recording at 120p (100p) or stills. Compatibility of lenses is limited.

 

 

Focus Map to visualize depth of field

Answering a request from professional creators, the brand-new Focus Map*6 feature lets you easily visualize depth of field when you're shooting. In use, focus (depth map) information is overlaid on a display of the live view in real time, so you can easily see which areas are in or out of focus.

*6 The Focus Map function cannot be used in the following conditions: When shooting stills, when the Focus Magnifier function is in use, when using digital zoom, during USB streaming, when no lens is mounted, when an A-mount lens is mounted or when using the SEL16F28. For other lenses, please use the latest firmware.

Sony Alpha a7 IV - Focus Map
 

 
Sony Alpha a7 IV - Hand-Held Movie Shooting Active-Mode

High-performance 'Active Mode' image stabilization: Reliable support for handheld movie shooting

Active Mode*7 stabilization for movie shooting is built on the camera's highly accurate stabilization unit, gyro sensors and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilization, providing stable 4K movie shooting*8 without compromising the α7 IV's compact size and mobility.

*7 Slight image crop in Active Mode. "Standard" setting recommended for focal lengths of 200 mm or longer.

*8 Active Mode is not available when recording at 120 (100) fps.

 

 

Instantly turn your α7 IV into a web camera

All it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There's no need for complicated advance setup, just connect the camera to a computer or smartphone via USB*9, select "Live Stream (USB Streaming)", and you're set.

*9 Your PC or smartphone OS must be compatible with UVC/UAC to use this functionality.

4K / Full HD Live

The α7 IV supports UVC (USB Video Class) / UAC (USB Audio Class) standards that are usually included in USB cameras, so there's no need to prepare dedicated software in advance. Just connect via USB and get ready to go live at up to 4K resolution.

Quick and easy setup for live streaming

The α7 IV makes live streaming easy. When you connect to a computer via USB, the USB function selection menu will pop up on the camera display. Simply select "Live Stream (USB Streaming) and you'll switch to that mode immediately, without needing any advance setup.

Changeable lenses expand your expressive options during live streaming

With more than 60 Sony original E-mount lenses, from wide to telephoto focal lengths, plus premium and specialist creative lenses, there are near-limitless expressive choices for your streaming or sharing.

Soft Skin Effect

The α7 IV's built-in Soft Skin Effect makes skin look bright and beautiful, softening wrinkles, blemishes and dull-looking areas while adding emphasis to the eyes and mouth. This feature is available for still shots, movies and live streaming.

 

 

Share your still images and movies immediately

The α7 IV is designed to make sharing easy, so you can share your fresh images and your vision, with the world immediately.

Additional features available with Imaging Edge Mobile™

Sharing and connectivity with Sony's Imaging Edge Mobile app*10 is now even easier and more powerful. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection and enjoy greater control over automatic image transfers.

*10 Imaging Edge Mobile™ version 7.6 or later is required.

5‑GHz Wi-Fi

Wireless LAN functionality is available, with a 5‑GHz band in addition to the conventional 2.4‑GHz band (IEEE 802.11a/b/g/n/ac standards are supported). The benefits of 5‑GHz communication include faster data transfer.

Background FTP file transfer

This feature lets you transfer still-image and movie files to a specified remote FTP server via wireless LAN, high-speed wired LAN (via a compatible USB-Ethernet adapter cable to the camera's USB Type C® port) or a USB-tethered smartphone.

 

 

 

Dedicated Still/Movie/S&Q Dial

Switch the Still/Movie/S&Q dial and the camera will instantly change menus, button assignments and settings like aperture and shutter speed to correspond to your chosen mode, making it easy to take advantage of the hybrid nature of the camera.

Sony Alpha a7 IV - Dedicated Still-Movie S and Q Dial
 

 

High-resolution 3.68‑million-dot Quad-VGA OLED viewfinder

The camera's Quad-VGA OLED viewfinder has roughly 1.6x the resolution of the α7 III viewfinder, with a 37.3° FOV and a 23‑mm high eyepoint.

 

 

Side-opening vari-angle rear monitor for flexible shooting

Broad positioning and framing freedom for both still and movie shoots is provided by the 3.0-type 1.03-million-dot LCD touch-panel monitor, with convenient side opening and 3:2 aspect ratio.

 

 

High-capacity Z batteries and USB Power Delivery

The α7 IV relies on a high-capacity Z battery (NP-FZ100), along with external power options that include USB power supplies and AC adapters. Battery drain can be minimized by adding a high-capacity mobile battery for outdoor shooting. A USB charger or mobile battery that supports USB PD*11 can be connected to the camera's USB Type-C® port, for extended recording.

*11 USB charging and power delivery are only supported via the USB Type-C® terminal. A battery must be installed in the camera when supplying USB power. The internal battery may drain even if USB power is supplied, depending on the adapter used and camera operating conditions.

 

 

Heat management

To allow extended continuous recording, efficient heat dissipation is provided by Sony’s proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.

 

 

Dual media slots, with CFexpress Type A support

Dual media slots allow you to continue shooting even if one memory card fills up. One of the slots supports high-performance CFexpress Type A cards and both slots support UHS-I and UHS-II SDXC/SDHC cards. With their fast write speeds, CFexpress Type A cards*12 are particularly suited to high-speed continuous still shooting, as well as high-resolution, high-bitrate 4K movie recording.

*12 CFexpress Type B memory cards are not supported.

 

 

Reliable, robust engineering

Sony has improved the dust and moisture resistance of the α7 IV to provide outstanding reliability, even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover (compared to the α7 III), a redesigned lens lock button and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera's top cover, front cover and internal frame provides excellent durability.

 

 

Consideration for the environment

Aiming to achieve a zero environmental footprint

Inspired by the beauty of the world, Sony is doing its part to help preserve the Earth, while still allowing creators to produce even more beautiful and creative imagery. With the goal of achieving zero environmental footprint across the entire Sony Group by the year 2050, we are accelerating numerous initiatives for the environment.

Sony Alpha a7 IV - Road to Zero

Applying Sony's plan to the α7 IV

The α7 IV is no exception as Sony works to help preserve the environment. As with other new Sony products, the entire environmental lifecycle of the α7 IV has been considered, through development, production, packaging and logistics. High-performance recycled—and recyclable—plastic is used for various camera body components, alongside more recyclable packaging. Our production sites also leverage renewable, large-scale solar generation to reduce production energy impacts.

 
 
 

Imaging

Camera Type: Mirrorless Camera
Camera Style: Pro
Lens Mount: Sony E
Camera Format: Full-Frame
Effective Pixels: 33.0MP
Approx. Resolution: 33MP
Aspect Ratio: 3:2
Sensor Type/Size: CMOS / 35.9 x 23.9 mm / 0.92 x 0.61 in
File Formats: JPEG, HEIF, RAW; XAVC S
Dust Reduction System: Yes
Memory Card Type: SD, SDHC, SDXC, Cfexpress Type A card
Noise Reduction: Yes
Image Stabilization: 5-axis In-body

Exposure

ISO Sensitivity: Still: 100 to 51200, Expandable: 50 to 204800; Movies: 100 to 51200, Expandable: up to 102400
Shutter: Still: 1/8000 to 30 sec, Bulb; Movie: 1/8000 to 1/4 sec
Remote Control: via Smartphone, PC Remote
Metering Method: Multi-segment, Centre-weighted, Spot (Standard/Large), Entire Screen Avg., Highlight
Exposure Modes: Still: Intelligent Auto, Program Auto. Aperture Priority, Shutter Priority, Manual; Movie: Intelligent Auto, Program Auto. Aperture Priority, Shutter Priority, Manual, Flexible Exp. Mode, Slow & Quick Motion: Intelligent Auto, Program Auto. Aperture Priority, Shutter Priority, Manual, Flexible Exp. Mode
White Balance Modes: Auto / Daylight / Shade / Cloudy / Incandescent / Fluorescent / Flash / Underwater / Colour Temperature (2,500 to 9,900 K) & colour filter / Custom
Burst Rate: 3 to 10 fps

Performance

Continuous Shooting: 3 to 10 fps
Self Timer: 2 sec , 5 sec, 10 sec
In-Camera Image Editing: Yes
Connectivity: HDMI Micro Connector D, Multi Interface Shoe, Headphone Jack, Microphone, Wi-Fi
Wi-Fi Capable: Yes

Focus Control

Focus Type: Auto, Manaul
Focus Mode: Phase-Detection AF / Contrast-Detection AF; AF-A (Automatic AF), AF-S (Single-shot AF), AF-C (Continuous AF), DMF (Direct Manual Focus), Manual Focus
Autofocus Points: Full-Frame: Phase-Detection AF: 759 points; APS-C with full-frame lens: Phase-Detection AF: 713 points; APS-C with APS-C lens: Phase-Detection AF: 575 points; APS-C with APS-C lens: Contrast-Detection AF: 425 points

Viewfinder/Display

Viewfinder Type: Electronic Viewfinder
Viewfinder Size: 1.3 cm / 0.5 in
Viewfinder Coverage: 100%
Viewfinder Magnification: 0.78x
Diopter Adjustment: -4.0 to +3.0m-1
Screen Size: 7.5 cm / 3.0 in
Display Screen Type: Vari-Angle Touch
Angle of View: 176 degrees horizontally; 270 degrees vertically

AV Recording

Video Recording: NTSC, PAL
Video Resolution: 4K UHD, FHD
File Size: 3840 x 2160, 1920 x 1080
Aspect Ratio: 16:9
Exposure Control: Intelligent Auto (Auto) / Program Auto (P) / Aperture Priority (A) / Shutter Priority (S) / Manual (M)
ISO Sensitivity: 100-51,200 (expandable to 102,400)
Focus (Auto/Manual): Auto, Manual
Audio Recording: LPCM 2 ch (48 kHz 16 bit), LPCM 2 ch (48 kHz 24 bit), LPCM 4 ch (48 kHz 24 bit), MPEG-4 AAC-LC 2 ch

Flash

Flash Modes: Flash off, Autoflash, Fill-flash, Slow Sync., Rear Sync., Red-eye reduction (on/off selectable), Wireless, Hi-speed sync.
Max Sync Speed: 1/250 s (35 mm full frame), 1/320 s (APS-C)
Flash Compensation: +-3.0 EV (switchable between 1/3 and 1/2 EV steps)
External Flash Connection: Multi Interface Shoe

Features

Swivel/Tilt LCD: Yes
Weather Resistant: Yes
Built-in Flash: No

Power

Battery: NP-FZ100
AC Power Adapter: Yes
Operating/Storage Temperature: 0-40 degrees C / 32 to 104 degrees F

Physical

Weight: 658 g / 23.21 oz
Dimensions (WxHxD): 131.3 x 96.4 x 79.8 mm / 5.25 x 3.88 x 3.25 in
Colour: Black

Kit Lens Performance

Focal Length: 28-70mm
Aperture (Max. & Min.): Max: F3.5-5.6
Camera Mount Type: Sony E
Format Compatibility: Full Frame
Angle of View: Full-Frame: 75-34 degrees; APS-C: 54-23 degrees
Minimum Focus Distance: Wide: 30 cm / 11.81 in; Tele: 45 cm / 17.72 in
Groups/Elements: 8 Groups/9 Elements

Kit Lens Features

Autofocus: Yes
Tripod Collar: No
Image Stabilization: Yes

Kit Lens Physical

Dimensions (DxL): 72.5 x 83 mm / 2.87 x 3.37 in
Filter Thread: 55mm
Weight: 295 g / 10.5 oz

Additional Information

 
 

What’s Included:

  • Sony Alpha a7 IV Body
  • Rechargeable Battery NP-FZ100
  • AC Adapter
  • Shoulder Strap
  • Body Cap
  • Accessory Shoe Cap
  • Eyepiece Cup
  • USB-A to USB-C Cable (USB 3.2)
  • Sony FE 28-70mm F3.5-5.6 OSS Lens SEL2870
  • Lens Hood
  • Lens Cap
  • Lens Rear Cap
 
 
 
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