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Web Code: 566CAN443  •  Mfr Code: 2955C013
Only $499.99 CAD
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Product Highlights
  • 20.3 MP Compact Digital Camera
  • 40x Optical / 4x Digital Zoom
  • 4K Video Recording
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  • 20.3 MP Compact Digital Camera
  • 40x Optical / 4x Digital Zoom
  • 4K Video Recording
  • 3.0 inch Tilting LCD
  • Capture precious moments at home or on the go with the PowerShot SX740 HS camera. The superb 40x Optical Zoom can make faraway subjects seem close, with the Optical Image Stabilizer helping to ensure sharp and steady results. For special, scenic memories, dive into the immersive world of 4K video recording for cinematic movies at nearly four times the resolution of Full HD. You can also flex your creativity with fun options like 4K Time-lapse Movies, Food Mode and more. Combining incredible zoom power with 4K video capabilities and a variety of inspiring features, the pocket-friendly PowerShot SX740 HS is ready to accompany you on your next event.
  • 40x Optical Zoom with Optical Image Stabilizer:
  • Whether the action is happening right in front of you or far in the distance, the 40x Optical Zoom of the PowerShot SX740 HS has you covered. The camera's Intelligent Image Stabilization technology helps ensure that images and videos can be captured with clear and outstanding quality.
  • Zoom Framing Assistant:
  • The Zoom Framing Assist function makes it easy to track a moving subject when the zoom lens is fully extended. Simply press and hold the Zoom Framing Assist button and the camera will automatically zoom out to help you locate your subject. Release the button to return the lens to its original zoom position, intelligently keeping the subject in focus until you're ready to capture the perfect close-up moment.
  • Dual Sensing IS:
  • Trust the advanced technology of Dual Sensing IS to deliver reliable image stabilization, even at the furthest reaches of the PowerShot SX740 HS camera's telephoto lens. By helping to correct unwanted shaking from accidental camera or body movement, the PowerShot SX740 HS can produce sharp and clear images.
  • ZoomPlus:
  • When the 40x Optical Zoom reach just isn't enough, the PowerShot SX740 HS camera allows you to extend another 40x - for an approx. 80x zoom - without losing resolution thanks to its ZoomPlus option. See and capture things you never thought possible without moving an inch, from travel to concerts, to wildlife and so much more.
  • 4K Video and 4K Time-lapse Movie:
  • Capture 4K videos at a frame rate of up to 30p for super-high definition, cinematic results. Recording at almost four times the resolution of Full HD, you can see your subject in stunning clarity. Beautiful time-lapse videos can also be created in 4K simply and easily with the dedicated Time-lapse Movie mode. You can also harness the power of 4K frame cropping to extract still images from your video recordings. All of this is possible in-camera without the need for additional software.
  • Built-in Wi-Fi Capability:
  • The PowerShot SX740 HS camera is designed to make using Wi-Fi connectivity fast and easy. It can transfer files directly to a compatible smart device using the free Camera Connect app. Simply connect to the Camera Connect app to transfer images to your smart device, then share and upload from the device directly to various social media sites and web services or print directly to compatible wireless Canon printers.
  • Built-in Bluetooth Capability:
  • Bluetooth pairing helps you connect the camera to compatible smart devices using the free Canon Camera Connect app. This low-energy wireless connection helps preserve battery life while allowing remote control of the PowerShot SX740 HS camera. It also sends continuously updated GPS location data from your phone, letting you geotag what you've captured so you can know precisely where you took that epic vacation photo. You can also establish a direct Wi-Fi connection to use your compatible smartphone as a viewfinder, as well as check and download previously captured photos and videos.
  • Remote Shooting and Wireless Printing:
  • Wireless capabilities also allow you to use your compatible smart devices with the Canon Camera Connect app to remotely control the camera, which is useful for self-portraits and group shots or for shooting from a distance (as long as the camera is in wireless range).
  • Automatic Image Transfer:
  • Backing up your photos and videos is easy with the PowerShot SX740 HS camera, which can automatically send what you've captured to your computer and other compatible devices. After the initial setup with Image Transfer Utility 2, all you need to do is leave your camera on when it's connected to a Wi-Fi network and the files will be sent without any further effort from you.
  • 20.3 Megapixel CMOS Sensor:
  • The PowerShot SX740 HS camera features a 20.3 MegapixelHigh-Sensitivity CMOS sensor for powerful imaging performance. Utilizing a sophisticated light-capturing design, it provides high sensitivity for high ISO capture with reduced noise, delivering clear, detailed results even in low light. It also enables fast continuous shooting and fast autofocus for high-speed performance that helps you capture important moments.
  • DIGIC 8 Image Processor:
  • The PowerShot SX740 HS camera features the DIGIC 8 Image Processor, which helps improve autofocus performance, enables you to shoot 4K UHD 30p video and aids with many other advanced features. It comes with an improved Auto Lighting Optimizer, which helps minimize blown-out areas by maintaining colour and detail in the bright parts of a photo. When set to High, it can even smooth the transitions between colours, helping you take impressively lifelike sunrise and sunset photos.
  • 3.0-inch Tilt-type (180 degree up) LCD:
  • Get a unique perspective on the world with the 3.0-inch tilt-type LCD of the PowerShot SX740 HS camera. The screen can be tilted upwards 180° to face all the way around to the front, letting you capture perfect selfies or frame your subjects from amazing perspectives.
  • High-speed Continuous Shooting at up to 7.4 fps (up to 10.0 fps with AF Lock):
  • With autofocus tracking on to help keep your shots sharp, you can maintain the speed and shoot at up to 7.4 fps - ideal for sports, wildlife, moving subjects or anything unpredictable. Whatever life throws at you, you'll be ready to record it with a fast continuous shooting speed of up to 10.0 fps with the AF Lock feature on.
  • Feature Assistant:
  • With its Feature Assistant function, the PowerShot SX740 HS camera can help you take advantage of its advanced features and create impressive photos with ease. By explaining and illustrating the camera's shooting modes and their effects with sample photos of each mode, Feature Assistant encourages experimentation and provides guidance for creating amazing photographs.


Camera Type: Super Zoom
Effective Pixels: 20.3MP
Approx. Resolution: 20MP
Aspect Ratio: 1:1, 3:2, 4:3, 16:9
Sensor Type/Size: CMOS / 1/58.4 mm / 1/2.3 in
File Formats: JPEG, MP4
Memory Card Type: SD/SDHC/SDXC
Image Stabilization: Yes
Built-In Memory: No
Colour: Black


ISO Sensitivity: 100 to 3200
Shutter: 15 to 1/3200 sec
Remote Control: Wi-Fi with Canon Camera Connect App
Metering Method: Evaluative, Center Weighted Average, Spot
Exposure Modes: P, M, Tv, Hybrid Auto, Auto, Standard, Vivid, Neutral, B/W, Sepia, Video Snapshot, Food
White Balance Modes: Auto, Daylight, Shade, Cloudy, Tungsten Light, White Fluorescent Light, Custom, WB Correction
Burst Rate: 4.0 to 10.0 fps
Self Timer: 2 sec, 10 sec, Custom


Connectivity: HDMI D, Micro USB


Lens: 4.3 to 172.0 mm (35mm equivalent: 24 to 960 mm)
Optical Zoom: 40x
Digital Zoom: 4x
Focus Range: Normal: 5.0 cm / 2.0 in to infinity (W), 200 cm / 78.74 in to infinity (T) ; Auto: 1.0 cm / 0.4 in to infinity (W), 200 cm / 78.74 in to infinity (T); Macro: 1 to 50 cm / 0.4 to 19.68 in (W)


Screen Size: 7.5 cm / 3.0 in
Display Screen Type: Tilt LCD


Flash Modes: Auto, On, Slow Synchro, Off
Built-in Flash: Yes


Battery: NB-13L


Waterproofing: No
Shockproof: No
Dustproof: No
Operating/Storage Temperature: 0 to 40 degrees C / 32 to 104 degrees F


Weight: 299 g / 10.5 oz
Dimensions (WxHxD): 110.1 x 63.8 x 39.9 mm / 4.3 x 2.5 x 1.6 in

Additional Information


What’s Included:

  • Canon PowerShot SX740 HS
  • Battery Pack NB-13L
  • Battery Charger CB-2LH
  • Wrist Strap WS-800
  • USB Interface Cable and Digital Camera Solution CD-ROM are NOT included
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