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Web Code: 567SON114  •  Mfr Code: ILCE7M3KB
Only $2,799.99 CAD
SONY ALPHA A7 III W/FE 28-70MM LENS is rated 4.8 out of 5 by 18.
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Product Highlights
  • Full-Frame Mirrorless Camera
  • 24.2 MP Exmor R CMOS Sensor
  • FE 28-70mm f/3.5-5.6 OSS
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a7 III



Newly developed sensor, evolved image processor

The latest technology achieves stunning processing speed

A new version of the 24.2-megapixel Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and a data processing capability that is 1.8 times higher.



Up to 10fps with Silent or Mechanical Shutter

The a7 III is equipped with a refined image processing system that allows it to capture full 24.2MP images at up to 10 fps with continuous and accurate AF/AE (autofocus and auto exposure) tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. This high speed 10 fps mode is available with either a mechanical shutter or an electronic shutter for completely silent shooting. The a7 III can also shoot continuously at up to 8 fps in live view mode with minimal lag in the viewfinder or LCD screen. These high-speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.



Incredible hybrid autofocus system

The a7 III features a world-class autofocus system comprised of 693 focal-plane phase-detection AF points that cover approximately 93% of the image area, 425 contrast AF points and reliable Eye-AF. When combined, both contrast and phase detection AF points form the 4D FOCUS ™ hybrid AF system for wide, fast, reliable AF that locks on and stays locked on. This advanced system delivers AF acquisition in about half the time as the a7 II in low-light conditions with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately twice as effective, and is available when utilizing AF-C mode and with Sony’s A-mount lenses with an adapter.



5-step, 5-axis in-body image stabilization

The 5-axis in-body SteadyShot™ image stabilization system has been fine-tuned to support high-resolution shooting capacity, resulting in an image stabilization system at 5-step shutter speed advantage. Camera shake is effectively compensated on 5 axes: pitch and yaw that have the largest overall impact on image quality; X and Y shift that is most apparent at high magnification, and roll that can ruin night shots and movies. Stabilization is applied to the live-view image, making it easier to frame fast-moving subjects. Effective stabilization is provided for movies as well as stills, and for A-mount lenses9 attached via a mount adapter.


Media Slots

Secure and versatile dual SD media slots

Two SD media card slots are provided for still and movie storage (one slot for SD cards or Memory Stick) with the lower card slot being UHS-II compatible for fast write speed. Still or movie data can be simultaneously recorded to both cards for backup, or RAW images can be recorded to one card while JPEG images are recorded to the other. It is also possible to record stills and movies to different cards. Relay recording automatically switches to the second card when the first card is full. Data can be copied between cards while in the camera, for convenient back-up. Sony SF-G series UHS-II SD cards are ideal for situations where maximum transfer speed is required.


4k HDR

High Quality 4K HDR for the Video Professionals

The a7 III is exceptionally capable as a video camera, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the a7 III uses full pixel readout without pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth. Both S-Log2 and S-Log are available for increased colour grading flexibility, while HLG (Hybrid Log-Gamma) is included to support an Instant HDR (High Dynamic Range) workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. The a7 III can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution.



Long-lasting Z battery

The high-capacity NP-FZ100 Rechargeable Battery has approximately 2.2x the capacity of the NP-FW50 W-series battery giving the a7 III the longest7 rated battery life of any Mirrorless camera at 710 shots per charge . The optional VG-C3EM vertical grip (sold separately) houses two batteries and when you need serious stamina for long sessions there’s the NPA-MQZ1K Multi Battery Adaptor Kit (sold separately) that can hold up to four batteries. The NP-FZ100 also supports InfoLITHIUM® technology, which makes it possible to view the remaining battery power as both a percentage display and five step icon on the camera’s LCD screen. Also check out the optional BC-QZ1 Battery Charger.



16-bit processing and 14-bit RAW4 output for natural gradations

Both compressed and uncompressed 14-bit RAW4 format are supported. The 14-bit digital signal from the image sensor’s analog to digital (AD) converter is processed in 16-bit form by the front-end LSI and BIONZ X™ image processor before being output as 14-bit RAW data. The result is smoother, more natural gradations that contribute to higher overall image quality. The enhanced BIONZ X image processing LSI makes 14-bit RAW4 output available even when shooting in silent5 or continuous mode.


High Contrast

High contrast 2.36-million dot OLED EVF

The a7 III boasts a high-luminance 2.359 million dots EVF (XGA OLED) Tru-Finder™ which reproduces the finest details, and incorporates legendary ZEISS T* coating to greatly reduce reflections, while the double-sided aspherical element achieves 0.78x magnification with outstanding corner-to- corner clarity. EVF startup time when the camera is switched on has been decreased by approximately 40% compared to the α7 II.



Camera Type: Mirrorless Camera
Camera Style: Pro
Lens Mount: Sony E-Mount
Camera Format: Full-Frame
Effective Pixels: 24.2MP
Approx. Resolution: 24MP
Sensor Type/Size: 35.6 x 23.8 mm Exmor R CMOS sensor
File Formats: JPEG, RAW; XAVC S / AVCHD
Dust Reduction System: Yes
Memory Card Type: Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick Micro (M2), SD, SDHC, SDXC, microSD, microSDHC, microSDXC
Noise Reduction: Yes
Image Stabilization: 5-axis In-body


ISO Sensitivity: Still: 50 to 204800; Movies: 100 to 102400
Shutter: Still: Bulb, 1/8000 sec to 30 sec; Movie: 1/8000 sec to 1/60 sec
Remote Control: Yes (Sold Separately)
Metering Method: Multi-segment, Centre-weighted, Spot, Spot Standard/Large, Entire Screen Avg., Highlight
Exposure Modes: AUTO, Programmed AE, Aperture priority, Shutter-speed priority, Manual, Movie (Programmed AE, Aperture priority, Shutter-speed priority, Manual), Slow & Quick Motion(Programmed AE, Aperture priority, Shutter-speed priority, Manual), Scene Selection
White Balance Modes: Auto / Daylight / Shade / Cloudy / Incandescent / Fluorescent /,Warm White / Cool White / Day White / Daylight/ Flash / Underwater / Colour Temperature2500 to 9900K& colour filterG7 to M7 (57-step), A7 to B7 (29-step)/ Custom
Burst Rate: 3 to 10 fps


Continuous Shooting: 3 to 10 fps
Self Timer: 2 Sec. , 5 Sec., 10 Sec.
Connectivity: HDMI Micro Connector D, Multi Interface Shoe, Headphone Jack, Microphone Input, Wi-Fi & NFC


Viewfinder Type: Electronic Viewfinder
Viewfinder Size: 0.5 in.
Viewfinder Coverage: 100%
Viewfinder Magnification: 0.78x
Diopter Adjustment: -4.0 to +3.0m-1
Display Screen Type: 3.0"

AV Recording

Video Recording: NTSC
Video Resolution: HD
File Size: 3840 x 2160; 1920 x 1080
Aspect Ratio: 3:2, 16:9
Audio Recording: LPCM 2ch.; Dolby Digital (AC-3), 2ch.


Flash Modes: With optional external flash: Flash off, Auto flash, Fill-flash, Rear Sync., Slow Sync., Red-eye reduction (On/Off selectable), Hi-speed sync, Wireless
Max Sync Speed: 1/250 sec.
Flash Compensation: With optional external flash: +-3.0 EV (switchable between 1/3 and 1/2 EV steps)


Swivel/Tilt LCD: Yes
Built-in Flash: No


Battery: NP-FZ100
Operating/Storage Temperature: 0-40 C (32 to 104 F)


Weight: 650 g / 1 lb. 7.0 oz
Dimensions (WxHxD): 126.9 x 95.6 x 73.7 mm (5 x 3 7/8 x 3 inches)
Colour: Black

Kit Lens Performance

Focal Length: 28-70mm
Aperture (Max. & Min.): Max: f3.5 - 5.6
Camera Mount Type: Sony E-Mount
Format Compatibility: Full Frame
Angle of View: 75-34 degrees (35mm), 54-23 degrees (APS-C)
Minimum Focus Distance: 0.3m (wide) to 0.45m (tele)
Maximum Close-Up Magnification: NA
Groups/Elements: 8 Groups/9 Elements
Diaphragm Blades: NA

Kit Lens Features

Autofocus: Yes
Tripod Collar: No
Image Stabilization: Yes

Kit Lens Physical

Dimensions (DxL): 72.5 x 83mm
Filter Thread: 55mm
Weight: 295g

Additional Information


What’s Included:

  • Sony Alpha a7 III Body
  • Rechargeable Battery NP-FZ100
  • AC Adaptor AC-UUD12
  • Body Cap
  • Eyepiece Cup
  • Accessory Shoe Cap
  • Micro USB Cable
  • Shoulder Strap
  • Sony FE 28-70mm f/3.5-5.6 OSS Lens
  • Lens Hood/li>
  • Lens Cap/li>
  • Lens Rear Cap/li>
    Rated 5 out of 5 by from Fully spec'd full frame mirrorless priced right! Coming from owning Nikon DSLR's I never thought of looking into mirrorless cameras because I thought they still had disadvantages with battery life and mirrorless being relatively new tech. After doing much research and seeing what Sony has done, where they have surpassed others in mirrorless tech, I decided that it was time to upgrade not only to mirrorless but also into full frame. Hence my purchase of the Sony A7III w/ 28-70mm. The physical dimensions and features just outdoes I believe the top 2 camera mfgs, Nikon and Canon which their mirrorless line is abysmal. Don't get me wrong, being that I was a loyal Nikon user, I looked at their now defunct Nikon1 @14mp, that just clued me in even more that they were WAY behind Sony. I am glad I made the switch over. I am still overwhelmed with the features this camera offers. Being somewhat between a beginner and intermediate photographer, I am eager now more than ever to learn what I can do with this camera compared to when I used Nikon.
    Date published: 2018-08-10
    Rated 3 out of 5 by from Great camera, lack of lenses While this is clearly an outstanding camera in most respects, the lack of a fully articulated screen and viable lenses holds it back. Too many people are looking at 3rd party converters to enable the use of canon ef lenses. The lack of a supplied battery charger, coupled with the ridiculous price of the sony charger and sony battery is ridiculous considering the price of the camera, this is also applicable to the below average camera strap.
    Date published: 2018-07-29
    Rated 4 out of 5 by from Serious Dust Problems! I have shot for 5 years on Canon cameras and never had a single piece of dust on a sensor. On the a7iii every single picture I have ever taken has dust on it. I have to manually clean the sensor almost daily, and dust will still find its way to the sensor in the second it takes to put a lens back on it. No automatic dust cleaning? Serious design flaw here. Also, no in-camera intervalometer and very limited time-lapse movies. Also has occasional white balance issues indoors. Other than that it's great. Excellent picture quality and ergonomics - so long as you're ok with photoshopping dust spots off every single picture.
    Date published: 2018-07-24
    Rated 4 out of 5 by from Dream Camera - The Definitive Review Was waiting for the a7sIII, but this had all the features I was interested in -nearly an a9 or a7rIII with smaller file size. I won't go into any features because everyone knows exactly how good it is. Several things stand out: Got one word. Zeiss. I got the Zeiss Batis 18 2.8, 25 2.0 and 85 1.8. I also got the Sony Zeiss 55 1.8, 35 1.4, I've had the 24-70 2.8G. The Zeiss lenses are legendary and simply the best lenses on the market period. The 18 and 25 have no detectable distortion, tremendously capable lenses. Color, contrast and sharpness and swift focusing are unmatched. I specifically got these because I was tired of lenses with terrible spherical distortion. The 24-70 2.8G at 24mm has really bad distortion. One other extremely important factor that also blows away the competition (Sigma) is the extremely light weight of the Zeiss Batis - under 12 oz's for the 18 and 25!! I love how the lenses feel in my hand even using the battery grip - very balanced and I can focus on my imagery while the camera sits perfectly in my hand. You don't have to spend your energy trying to keep the lens level. Two Zeiss Batis lenses are the weight of one Canon L or Sigma lens. Roger Deakins, the most most nominated Cinematographer of all time and Oscar winner of Blade Runner 2049 said he only uses Zeiss prime lenses - a major reason I bought all Zeiss and finally made the switch - no more metabones. I'm absolutely in love with photography again after 19 years ad a professional photographer. This combo is truly truly the best camera on the market today. Price point is simply unheard of. With every new version that comes out, you'll most likely lose about 50% of the price so at this price point you're still way ahead and the a7III I doubt would even lose 25% of it's price in two years. Can things be improved on this yes? I suggest the same viewfinder and LCD as the a7rIII, better menu's (they still are super confusing and all over the map) and a larger body so your pinky finger doesn't hang off. I usethe battery grip because the camera just feels better - my hand was also crimped after a day shooting on the a7sII. Add the a9 dial on the top left. Buttons are good, menus are slow. Haptic quality is a good thing. Also I sold my Canon 5DMKIII, 5 Canon L lenses - finally!!!! (Canon used prices are dropping like crazy). It was time and I have not looked back whatsoever. Zeiss lenses are far superior. It's also nice to have a new system that looks completely different than Canon which over 28 year looks really, really boring.
    Date published: 2018-05-22
    Rated 5 out of 5 by from Awesome camera I bought this camera few days ago ago, its my first full frame experience and im loving it.
    Date published: 2018-05-13
    Rated 5 out of 5 by from Once Sony, never go back DSLR The mirrorless camera is great, you would never regret buying it. I was concerned about its image quality before, since Canon and Nikon have a large number of lenses to select. However, for general user, we never go to that professional area to use that lenses. What's more, this is my second time re-entering photograph, I give it up last time because I was too tired to carry the heavy camera and lens everywhere. This series is small, light, but still guarantee the high quality of the image. You can't imagine how delicate it is until you see the real one. It is the future of camera, and it is time to get one.
    Date published: 2018-05-10
    Rated 5 out of 5 by from Cant set the camera down! Coming from Nikon, I was hesitant about going Mirrorless. Simply put, Im so glad that I did! This is one mazing piece of technology at the price you are paying. So Light, comfortable in the hand, AF is insanely fast and 99% always on point. Not to mention that eye AF is a game changer for portraiture! All around I cannot say enough great things about this body. Well done Sony!
    Date published: 2018-04-29
    Rated 5 out of 5 by from A mount DSLR I am really curious if Sony has dropped the ball on pursuing to come up with a new A mount DSLR camera. I am very frustrated as a Sony user. I love sony and I love how Sony is the leader on digital photo/videography. I am looking to upgrade my camera but it seems like Sony's only effort is on mirrorless cameras. As the technology improving so fast I think it shouldn't be that difficult for Sony to build an A mount camera as the same features as e mount cameras. SONY! Build a new A mount DSLR!
    Date published: 2018-04-20
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    if i order today how soon will i get my hands on the a7iii

    Asked by: Northside
    Hi Ramzy, all questions pertaining to availability should be directed to
    Answered by: Simon
    Date published: 2018-06-04

    I have a Sony A5000 with two Sony E-lenses.  Will my lenses work on the Sony A7III?  

    Asked by: Learner1
    HI Learner1, yes the will, however in doing so they will not give you full advantage of the full frame sensor. If the lenses are specifically designed for a cropped sensor camera, then the effect when used on the full frame Sony camera will cause only a portion of the sensor to be used.
    Answered by: Simon
    Date published: 2018-05-07

    I have two older Minolta lens, which fit the alpha 350. Will they work with the A7iii, and if so do you need an adapter?

    Asked by: Deed2010
    HI Deed2010, You will need an adapter so these older Minolta lenses will fit and work on the A7III. The adapter is the Sony LA-EA3
    Answered by: Simon
    Date published: 2018-04-28

    would anyone recommend this lens for a beginner?

    Asked by: Northside
    HI Ramzy, Yes we would.
    Answered by: Simon
    Date published: 2018-04-16

    What day does it start shipping?

    Asked by: Sean R
    Hi Sean R, The Sony A7 III is expected to begin shipping by Mid-April.
    Answered by: Simon
    Date published: 2018-03-19

    If I order now when will the camera ship?

    Asked by: Mike
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