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Web Code: 567SON114  •  Mfr Code: ILCE7M3KB
Only $2,799.99 CAD
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Product Highlights
  • Full-Frame Mirrorless Camera
  • 24.2 MP Exmor R CMOS Sensor
  • FE 28-70mm f/3.5-5.6 OSS
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a7 III



Newly developed sensor, evolved image processor

The latest technology achieves stunning processing speed

A new version of the 24.2-megapixel Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and a data processing capability that is 1.8 times higher.



Up to 10fps with Silent or Mechanical Shutter

The a7 III is equipped with a refined image processing system that allows it to capture full 24.2MP images at up to 10 fps with continuous and accurate AF/AE (autofocus and auto exposure) tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. This high speed 10 fps mode is available with either a mechanical shutter or an electronic shutter for completely silent shooting. The a7 III can also shoot continuously at up to 8 fps in live view mode with minimal lag in the viewfinder or LCD screen. These high-speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.



Incredible hybrid autofocus system

The a7 III features a world-class autofocus system comprised of 693 focal-plane phase-detection AF points that cover approximately 93% of the image area, 425 contrast AF points and reliable Eye-AF. When combined, both contrast and phase detection AF points form the 4D FOCUS ™ hybrid AF system for wide, fast, reliable AF that locks on and stays locked on. This advanced system delivers AF acquisition in about half the time as the a7 II in low-light conditions with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately twice as effective, and is available when utilizing AF-C mode and with Sony’s A-mount lenses with an adapter.



5-step, 5-axis in-body image stabilization

The 5-axis in-body SteadyShot™ image stabilization system has been fine-tuned to support high-resolution shooting capacity, resulting in an image stabilization system at 5-step shutter speed advantage. Camera shake is effectively compensated on 5 axes: pitch and yaw that have the largest overall impact on image quality; X and Y shift that is most apparent at high magnification, and roll that can ruin night shots and movies. Stabilization is applied to the live-view image, making it easier to frame fast-moving subjects. Effective stabilization is provided for movies as well as stills, and for A-mount lenses9 attached via a mount adapter.


Media Slots

Secure and versatile dual SD media slots

Two SD media card slots are provided for still and movie storage (one slot for SD cards or Memory Stick) with the lower card slot being UHS-II compatible for fast write speed. Still or movie data can be simultaneously recorded to both cards for backup, or RAW images can be recorded to one card while JPEG images are recorded to the other. It is also possible to record stills and movies to different cards. Relay recording automatically switches to the second card when the first card is full. Data can be copied between cards while in the camera, for convenient back-up. Sony SF-G series UHS-II SD cards are ideal for situations where maximum transfer speed is required.


4k HDR

High Quality 4K HDR for the Video Professionals

The a7 III is exceptionally capable as a video camera, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the a7 III uses full pixel readout without pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth. Both S-Log2 and S-Log are available for increased colour grading flexibility, while HLG (Hybrid Log-Gamma) is included to support an Instant HDR (High Dynamic Range) workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. The a7 III can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution.



Long-lasting Z battery

The high-capacity NP-FZ100 Rechargeable Battery has approximately 2.2x the capacity of the NP-FW50 W-series battery giving the a7 III the longest7 rated battery life of any Mirrorless camera at 710 shots per charge . The optional VG-C3EM vertical grip (sold separately) houses two batteries and when you need serious stamina for long sessions there’s the NPA-MQZ1K Multi Battery Adaptor Kit (sold separately) that can hold up to four batteries. The NP-FZ100 also supports InfoLITHIUM® technology, which makes it possible to view the remaining battery power as both a percentage display and five step icon on the camera’s LCD screen. Also check out the optional BC-QZ1 Battery Charger.



16-bit processing and 14-bit RAW4 output for natural gradations

Both compressed and uncompressed 14-bit RAW4 format are supported. The 14-bit digital signal from the image sensor’s analog to digital (AD) converter is processed in 16-bit form by the front-end LSI and BIONZ X™ image processor before being output as 14-bit RAW data. The result is smoother, more natural gradations that contribute to higher overall image quality. The enhanced BIONZ X image processing LSI makes 14-bit RAW4 output available even when shooting in silent5 or continuous mode.


High Contrast

High contrast 2.36-million dot OLED EVF

The a7 III boasts a high-luminance 2.359 million dots EVF (XGA OLED) Tru-Finder™ which reproduces the finest details, and incorporates legendary ZEISS T* coating to greatly reduce reflections, while the double-sided aspherical element achieves 0.78x magnification with outstanding corner-to- corner clarity. EVF startup time when the camera is switched on has been decreased by approximately 40% compared to the α7 II.



Camera Type: Mirrorless Camera
Camera Style: Pro
Lens Mount: Sony E-Mount
Camera Format: Full-Frame
Effective Pixels: 24.2MP
Approx. Resolution: 24MP
Sensor Type/Size: 35.6 x 23.8 mm Exmor R CMOS sensor
File Formats: JPEG, RAW; XAVC S / AVCHD
Dust Reduction System: Yes
Memory Card Type: Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick Micro (M2), SD, SDHC, SDXC, microSD, microSDHC, microSDXC
Noise Reduction: Yes
Image Stabilization: 5-axis In-body


ISO Sensitivity: Still: 50 to 204800; Movies: 100 to 102400
Shutter: Still: Bulb, 1/8000 sec to 30 sec; Movie: 1/8000 sec to 1/60 sec
Remote Control: Yes (Sold Separately)
Metering Method: Multi-segment, Centre-weighted, Spot, Spot Standard/Large, Entire Screen Avg., Highlight
Exposure Modes: AUTO, Programmed AE, Aperture priority, Shutter-speed priority, Manual, Movie (Programmed AE, Aperture priority, Shutter-speed priority, Manual), Slow & Quick Motion(Programmed AE, Aperture priority, Shutter-speed priority, Manual), Scene Selection
White Balance Modes: Auto / Daylight / Shade / Cloudy / Incandescent / Fluorescent /,Warm White / Cool White / Day White / Daylight/ Flash / Underwater / Colour Temperature2500 to 9900K& colour filterG7 to M7 (57-step), A7 to B7 (29-step)/ Custom
Burst Rate: 3 to 10 fps


Continuous Shooting: 3 to 10 fps
Self Timer: 2 Sec. , 5 Sec., 10 Sec.
Connectivity: HDMI Micro Connector D, Multi Interface Shoe, Headphone Jack, Microphone Input, Wi-Fi & NFC


Viewfinder Type: Electronic Viewfinder
Viewfinder Size: 0.5 in.
Viewfinder Coverage: 100%
Viewfinder Magnification: 0.78x
Diopter Adjustment: -4.0 to +3.0m-1
Display Screen Type: 3.0"

AV Recording

Video Recording: NTSC
Video Resolution: HD
File Size: 3840 x 2160; 1920 x 1080
Aspect Ratio: 3:2, 16:9
Audio Recording: LPCM 2ch.; Dolby Digital (AC-3), 2ch.


Flash Modes: With optional external flash: Flash off, Auto flash, Fill-flash, Rear Sync., Slow Sync., Red-eye reduction (On/Off selectable), Hi-speed sync, Wireless
Max Sync Speed: 1/250 sec.
Flash Compensation: With optional external flash: +-3.0 EV (switchable between 1/3 and 1/2 EV steps)


Swivel/Tilt LCD: Yes
Built-in Flash: No


Battery: NP-FZ100
Operating/Storage Temperature: 0-40 C (32 to 104 F)


Weight: 650 g / 1 lb. 7.0 oz
Dimensions (WxHxD): 126.9 x 95.6 x 73.7 mm (5 x 3 7/8 x 3 inches)
Colour: Black

Kit Lens Performance

Focal Length: 28-70mm
Aperture (Max. & Min.): Max: f3.5 - 5.6
Camera Mount Type: Sony E-Mount
Format Compatibility: Full Frame
Angle of View: 75-34 degrees (35mm), 54-23 degrees (APS-C)
Minimum Focus Distance: 0.3m (wide) to 0.45m (tele)
Maximum Close-Up Magnification: NA
Groups/Elements: 8 Groups/9 Elements
Diaphragm Blades: NA

Kit Lens Features

Autofocus: Yes
Tripod Collar: No
Image Stabilization: Yes

Kit Lens Physical

Dimensions (DxL): 72.5 x 83mm
Filter Thread: 55mm
Weight: 295g

Additional Information


What’s Included:

  • Sony Alpha a7 III Body
  • Rechargeable Battery NP-FZ100
  • AC Adaptor AC-UUD12
  • Body Cap
  • Eyepiece Cup
  • Accessory Shoe Cap
  • Micro USB Cable
  • Shoulder Strap
  • Sony FE 28-70mm f/3.5-5.6 OSS Lens
  • Lens Hood/li>
  • Lens Cap/li>
  • Lens Rear Cap/li>
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    What day does it start shipping?

    Asked by: Sean R
    Hi Sean R, The Sony A7 III is expected to begin shipping by Mid-April.
    Answered by: Simon
    Date published: 2018-03-19
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