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Web Code: 567SON113  •  Mfr Code: ILCE7M3B
Only $2,599.99 CAD
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Product Highlights
  • Full-Frame Mirrorless Camera
  • 24.2 MP Exmor R CMOS Sensor
  • High-Resolution 4K HDR
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  • Full-Frame Mirrorless Camera
  • 24.2 MP Exmor R CMOS Sensor
  • High-Resolution 4K HDR
  • Up to 10 fps Continuous Shooting
  • 4D Focus
  • Eye AF
  • Perfection for all. Everything you need.
  • Capture the peaks of more decisive moments with the a7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.
  • Gain control of expressive freedom:
  • With outstanding imaging capability and high-speed performance contained in a compact body, the a7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.
  • Rendering scenes in realistic detail:
  • A newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.
  • Newly developed sensor, evolved image processor: The latest technology achieves stunning processing speed
  • A new version of the 24.2-megapixel4 Exmor R CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and a data processing capability that is 1.8 times higher.
  • Back-illuminated full-frame sensor: Higher sensitivity and readout speed
  • The camera's 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at high speed, while minimizing noise to reveal fine details in every picture.
  • Reducing noise in high-resolution images: Up to 1.5-stop improvement in image quality
  • Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.
  • Subtle gradation from shadow to highlight: Dynamic range of up to approx. 15 stops:
  • Approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.
  • Faithful colour reproduction: More accurate colour reproduction straight out of the camera:
  • Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life.
  • Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.
  • Steadier shots with 5-axis stabilization
  • The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.
  • 14-bit RAW output for rich gradations
  • For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode.
  • 4D FOCUS - AF performance evolves:
  • AF performance is improved using the same AF advancements as in the a9 and applying it optimally, so once the a7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won't easily let them go.
  • Stunning wide coverage: 693 phase-detection AF points
  • This camera features 693 phase-detection AF points11 covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points12 to improve focus.
  • Fast AF speed: Up to two times faster AF performance
  • Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony's sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.
  • Steadfast tracking: Enhanced AF tracking for swiftly moving subjects
  • The AF performance inherited from the a9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.
  • Reliable AF down to EV-3 brightness
  • Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.
  • Focal-plane phase-detection AF supports A-mount lenses
  • 693-point focal-plane phase-detection AF not only covers a wide area and responds instantly - it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.
  • Eye AF revolutionizes portraiture:
  • With the a7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.
  • Even if face is partially hidden
  • Even when looking down
  • Even when backlit
  • Focus control via touch screen
  • The a7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.
  • AF in Focus Magnifier
  • Use autofocus for stills while focus area is magnified in viewfinder/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.
  • More versatile AF settings all around
  • AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.
  • Fast continuous shooting captures the height of a moment:
  • The a7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking1 and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10fps with AF/AE tracking at maximum resolution.
  • Confidence-boosting continuous shooting
  • Capture an instant action with continuous shooting of up to 10fps - or 8fps for live-view shooting - with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.
  • Shoot continuously in absolute silence
  • This camera allows silent shooting at up to 10fps with AF/AE tracking. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.
  • Anti-flicker shooting
  • Artificial lighting flicker is detected and the shutter is timed to minimize possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.
  • Better operation during continuous shooting
  • Groups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings20, as well as operate image playback during data writing.
  • High-resolution 4K HDR:
  • As well as new capability of recording stunning 4K movies2 through 2.4-times21 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma)3 picture profile, supporting instant HDR workflow.
  • Image resolution uncompromised: Full-pixel readout without binning for high-resolution 4K movies
  • Full-pixel readout without binning in 35 mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moire and jaggies. Full-frame or Super 35 mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.
  • Improved Fast Hybrid AF for movie recording
  • Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area similar to that for still images is now available for movies too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.
  • HLG (Hybrid Log-Gamma) for instant HDR workflow
  • A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimized black-crush or blown highlights that can deteriorate gradation and details, without colour grading.
  • Supports S-Log3 and Slow and Quick Motion
  • S-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.
  • Reliable features and operation in a compact body:
  • The a7 III's operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.
  • Extended shooting between battery changes
  • Longer battery life to shoot for more professional lengths
  • The a7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. The BC-QZ1 optional battery charger allows quicker charging than charging via USB.
  • Dual media slots, UHS-II support
  • With two media slots, including one that's UHS-II-compatible for fast data writing, the a7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.
  • My Menu: faster to your favourites
  • Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customize an optimal menu for your own convenience.
  • Rating function
  • With rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.
  • High connectivity for smooth workflow
  • USB 3.1 Gen 1 compatible USB Type-C25 port makes high-speed PC Remote data transfer smooth and effortless, for handling large image files that are produced using PC-tethered shooting.
  • New Imaging Edge software suite from Sony:
  • Imaging Edge software suite can maximize image quality, improve production efficiency and help you finely adjust RAW-based images. Use its "Remote" to remotely control shooting while monitoring scenes via live-view PC screen; "Edit" to develop RAW data into high-quality photos; and "Viewer" to view, rate and select photos from a list of shots.


Camera Type: Mirrorless Camera
Camera Style: Pro
Lens Mount: Sony E-Mount
Camera Format: Full-Frame
Effective Pixels: 24.2MP
Approx. Resolution: 24MP
Sensor Type/Size: 35.6 x 23.8 mm Exmor R CMOS sensor
File Formats: JPEG, RAW; XAVC S / AVCHD
Dust Reduction System: Yes
Memory Card Type: Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick Micro (M2), SD, SDHC, SDXC, microSD, microSDHC, microSDXC
Noise Reduction: Yes
Image Stabilization: 5-axis In-body


ISO Sensitivity: Still: 50 to 204800; Movies: 100 to 102400
Shutter: Still: Bulb, 1/8000 sec to 30 sec; Movie: 1/8000 sec to 1/60 sec
Remote Control: Yes (Sold Separately)
Metering Method: Multi-segment, Centre-weighted, Spot, Spot Standard/Large, Entire Screen Avg., Highlight
Exposure Modes: AUTO, Programmed AE, Aperture priority, Shutter-speed priority, Manual, Movie (Programmed AE, Aperture priority, Shutter-speed priority, Manual), Slow & Quick Motion(Programmed AE, Aperture priority, Shutter-speed priority, Manual), Scene Selection
White Balance Modes: Auto / Daylight / Shade / Cloudy / Incandescent / Fluorescent /,Warm White / Cool White / Day White / Daylight/ Flash / Underwater / Colour Temperature2500 to 9900K& colour filterG7 to M7 (57-step), A7 to B7 (29-step)/ Custom
Burst Rate: 3 to 10 fps


Continuous Shooting: 3 to 10 fps
Self Timer: 2 Sec. , 5 Sec., 10 Sec.
Connectivity: HDMI Micro Connector D, Multi Interface Shoe, Headphone Jack, Microphone Input, Wi-Fi & NFC


Viewfinder Type: Electronic Viewfinder
Viewfinder Size: 0.5 in.
Viewfinder Coverage: 100%
Viewfinder Magnification: 0.78x
Diopter Adjustment: -4.0 to +3.0m-1
Display Screen Type: 3.0"

AV Recording

Video Recording: NTSC
Video Resolution: HD
File Size: 3840 x 2160; 1920 x 1080
Aspect Ratio: 3:2, 16:9
Audio Recording: LPCM 2ch.; Dolby Digital (AC-3), 2ch.


Flash Modes: With optional external flash: Flash off, Auto flash, Fill-flash, Rear Sync., Slow Sync., Red-eye reduction (On/Off selectable), Hi-speed sync, Wireless
Max Sync Speed: 1/250 sec.
Flash Compensation: With optional external flash: +-3.0 EV (switchable between 1/3 and 1/2 EV steps)


Swivel/Tilt LCD: Yes
Built-in Flash: No


Battery: NP-FZ100
Operating/Storage Temperature: 0-40 C (32 to 104 F)


Weight: 650 g / 1 lb. 7.0 oz
Dimensions (WxHxD): 126.9 x 95.6 x 73.7 mm (5 x 3 7/8 x 3 inches)
Colour: Black

Kit Lens Performance

Focal Length: None
Aperture (Max. & Min.): None
Camera Mount Type: None
Format Compatibility: None
Angle of View: None
Minimum Focus Distance: None
Maximum Close-Up Magnification: None
Groups/Elements: None
Diaphragm Blades: None

Kit Lens Features

Autofocus: None
Tripod Collar: None
Image Stabilization: None

Kit Lens Physical

Dimensions (DxL): None
Filter Thread: None
Weight: None

Additional Information


What’s Included:

  • Sony Alpha a7 III Body
  • Rechargeable Battery NP-FZ100
  • AC Adaptor AC-UUD12
  • Body Cap
  • Eyepiece Cup
  • Accessory Shoe Cap
  • Micro USB Cable
  • Shoulder Strap
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    Can you provide a date when shipping will start?

    Asked by: Patrick
    Hi Patrick, We are expecting our first shipment in early April
    Answered by: Simon
    Date published: 2018-03-06
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