Sony α99 - The new state of the art
Rob Skeoch from Sony Canada presents the all new Full Frame Sony A99 DSLR with Henry's TV host Mark Shannon. Sony's new flagship Alpha a99 interchangeable lens camera fully leverages the potential of Translucent Mirror Technology™, the 35mm full-frame format and Sony's professional broadcasting technology. Take a major leap forward in quality, performance and handling ease. Meet the future of Sony Alpha.
Sony's new flagship α99 surpasses all expectations. By fully
leveraging the potential of Translucent Mirror Technology, the 35mm
full-frame format and Sony's professional broadcasting technology,
it takes a major leap forward in quality, performance and handling
ease. Meet the future of Sony α.
- 24.3-megapixel 35mm full-frame Exmor CMOS sensor
- Advanced integrated BIONZ image processing engine
- Dual AF System (19 + 102 points) — the world's first* AF system with two phase detection AF sensors
- Full HD 60p movie recording in a full-frame sensor camera
- Advanced Sony movie and audio functions
- High-resolution XGA OLED Tru-Finder
*The world's first AF system in a 35mm full-frame interchangeable lens digital camera to feature two phase detection sensors as of September 12, 2012, according to Sony's internal survey.
35mm Dull-frame Exmor CMOS Sensor
The new 24.3-megapixel 35mm full-frame Exmor CMOS sensor delivers beautiful,
finely detailed images from corner to corner with a wide dynamic range and
low noise. Thanks to innovations that only Sony - one of the world's leading image sensor developers - could achieve, the sensor is 1.5x more sensitive and 2x more effective at eliminating random noise than the acclaimed α900. This wide and high ISO sensitivity combines with extremely low noise to make the α99 a brilliant performer in dim lighting. Photographers and cinematographers will also welcome the gorgeous bokeh and full compatibility with full-frame wide-angle lenses.
Expressive 35mm full-frame moviemaking
The full-frame α99 empowers you to create highly expressive movies with professional-quality bokeh, a stunning sense of depth and extremely low noise even in dark environments. This exceptional performance is made possible by the potent combination of a 35mm full-size sensor, flexible lens interchangeability, ISO 100-6400 sensitivity and various advances from professional Sony movie production equipment. You can also enjoy unlimited creative freedom thanks to a diverse range of moviemaking accessories, as well as take full advantage of bright high-performance lenses including full-frame
Carl Zeiss and Sony G models.
On-chip column A/D conversion with dual NR
Thousands of parallel analog/digital converters in the sensor convert light to digital signals with utmost precision and speed. Before and after conversion, the sensor cancels noise to ensure exceptionally clean 14-bit signal output at all ISO settings. By performing analog/ digital conversion and dual noise reduction on the chip itself before image processing, the α99 produces images of exceptional quality and clarity.
Light concentration technology
Sony compressed the height of circuitry within the image sensor via newly
developed proprietary processing technology to dramatically increase the
amount of light collected by each pixel. This vastly improved light-gathering efficiency results in significantly higher sensor sensitivity, much lower noise, an impressive signal-to-noise ratio and outstanding image quality in virtually any shooting conditions.
BIONZ image processing engine
Accelerated BIONZ processing easily handles the massive 14-bit data
generated by the 35mm full-frame sensor. Even when loads are heaviest,
such as during high-speed continuous shooting and Multi Frame NR, Sony's new
high-speed front-end LSI chip processes the data with precision and ease. New
area-specific noise reduction also ensures clear, low-noise images over the
entire sensitivity range. Through these and other refinements, the engine
delivers 14-bit RAW output of exceptional quality with extremely rich gradation.
High-speed front-end LSI chip
A new front-end LSI (large scale integration) chip supports the BIONZ
image processing engine to significantly boost performance during the early
stages of processing. By accelerating the handling of image sensor data early on, the LSI chip frees other BIONZ components to achieve a more subtle
level of peripheral shading compensation and advanced black
level offset correction that significantly raises image quality.
14-bit RAW output
14-bit RAW image data of extremely high quality is output by the α99. This data fully preserves the rich detail generated by the image sensor during the 14-bit A/D conversion process. When developed with Sony's Image Data Converter RAW development software, these images deliver the superb photographic
expression and rich gradation that only 14-bit data can offer.
Area-specific noise reduction
This intelligent noise reduction selectively divides the image into areas based on patterns (such as edges, textures and evenly colored areas like blue skies), then optimally processes each area to markedly reduce noise and improve
image quality — especially when shooting in dimly lit environments. Combined with conventional noise reduction, this new feature delivers clear,
low-noise images throughout the entire 9-stop range (ISO 100-25600, expandable
to ISO 50).
Lens shading and aberration compensation
The camera automatically compensates for the shading and aberrations specific to the lens you mount. This includes vignetting (peripheral shading), lateral chromatic aberration and optical distortion compensation, which can
each be manually activated or deactivated as desired. Embedded data
within the camera on supported A-mount lenses ensures optimal compensation.
SteadyShot™ INSIDE image stabilization
Advanced image stabilization compensates for camera-shake blur and
is an especially useful feature during handheld shooting. Since the sensor-shift image stabilizer is in the camera, it provides image stabilization for any mounted A-mount system lens, including all Carl Zeiss and G Lenses, from wideangle to telephoto. You can capture sharp images at shutter speeds 2.5 to 4.5 steps slower than otherwise possible without a tripod or flash, as well as take advantage of vastly increased photo opportunities.
Dual AF System - Translucent Mirror Technology Does It Again!
Translucent Mirror Technology boasts another breakthrough - Dual AF
System. By simultaneously directing light towards two phase detection AF sensors, it essentially doubles the potential of autofocus for serious photographers. Dual AF System is the world's first* AF system to employ two phase detection sensors. By maximizing the strengths of both sensors, it vastly improves subject tracking performance as well as focusing precision. The 19-point (11 cross-point) phase detection AF sensor mounted above the translucent mirror provides high-precision focusing performance and depth detection, while the 102-point focal plane phase detection AF sensor
overlaying the image sensor offers the advantages of wider depth and width
(object plane) coverage. Together, these sensors deliver a new level of AF
performance and functionality.
Continuous autofocusing is provided by a
new AF-D (Depth Map Assist Continuous
AF) mode that delivers precision focusing
for virtually any subject. This mode utilizes
the 19-point (11 cross-point) phase
detection AF sensor to keep subjects
sharply focused in most shooting situations.
When fast-moving subjects demand wider,
denser area coverage than the 19-point
AF area can provide, the 102-point focal
plane phase detection AF sensor lends
reliable support. This combination of 121
AF "eyes" (19 + 102) from two highly
precise phase detection AF sensors
provides a clear performance advantage
over single-sensor AF systems.
Note: AF-D mode requires a compatible full-size lens. The range of supported lenses will gradually expand
through firmware updates.
AF Range Control
Subject tracking can be limited to a
specified range of distance so the
camera stays focused on your subject
even if background and foreground
objects enter the AF frame. To stay
focused on a drummer even when
guitarists cross the stage, for example, or
to keep an athlete in focus through a
wire fence, simply press the dedicated
AF Range button, use the front and rear
dials to set the minimum and maximum
distances from the camera, and enjoy
highly accurate focusing that disregards
everything but your subject. A userfriendly
graphic indicator clearly displays
the selected range as well as the point, in
terms of distance, that is currently in
Enhanced Tracking Focus
Various advances come together in the α99 to enable accurate tracking of fast-moving subjects. Once you designate your subject and press the
shutter button halfway (S1), Tracking Focus activates and utilizes predictive
focusing algorithms and Sony's original subject recognition technologies to track your subject's every move with speed and precision. This continuous,
uninterrupted performance, made possible by Translucent Mirror Technology, is supported by blazing-fast BIONZ image processing and 19 autofocusing points. When AF-D mode is selected, an additional 102 assist autofocusing points are activated to further expand AF coverage, helping to better keep moving subjects in focus.
More intuitive Quick Navi Pro
The new Quick Navi Pro interface clearly displays all major
shooting options on the screen so you can rapidly find desired
options, confirm current settings and make adjustments
without searching through dedicated menus. Convenient
new features include a histogram and digital level gauge for
easy reference and an indicator that appears with one press
to display multiple functions adjacently for easy dial selection.
When fleeting shooting opportunities arise, you'll be able to
respond swiftly with just the right settings.
3-way tiltable LCD supports various shooting positions
The LCD flexibly tilts to provide the most natural viewing angle and its 3-way tilting mechanism has been enhanced for operational ease. The mechanism
easily adjusts to support everything from extremely low to extremely high shooting angles whether orienting the camera in the vertical or horizontal direction. Moreover, this same wide-ranging flexibility is available when utilizing a tripod or vertical grip. The close alignment of the optical axis and screen center also contributes to natural framing and shooting comfort.
Whenever challenging shots require extra-clear viewing and unrivaled
flexibility, this LCD will meet your need.
Refinements for serious shooting
The α99 offers even greater comfort and handling ease than the acclaimed α77. Its optimized contours, thicker and taller grip, and wider thumb grip fit your hand more comfortably and contribute to a steady grasp. Frequently used controls are placed within natural reach, with main buttons near your thumb and dials placed front and rear for comfortable adjustment of major and minor parameters. Buttons are more varied in shape and height to support swifter tactile recognition while your eye stays on the viewfinder. A new locking mechanism on the mode dial also prevents unintentional mode changes and missed photo opportunities. Clearly, meticulous refinement makes this is a camera body worthy of Sony's top-ofthe-line model.