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SONY ALPHA A7 W/FE 28-70MM F3.5-5.6 LENS

Webcode: 567SON063

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Product Highlights :
  • Interchangeable Lens Camera
  • 24.3 MP Exmor CMOS Sensor
  • FE 28-70mm f3.5-5.6 OSS Lens
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SONY ALPHA A7 W/FE 28-70MM F3.5-5.6 LENS
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SONY ALPHA A7 W/FE 28-70MM F3.5-5.6 LENS

The World's First* Full-frame Compact System Camera

Full-frame, palm-sized. Perfection for all.

All the advantages of a 35mm full-frame image sensor and lens interchangeability are now compressed in a body of unprecedented compactness - a dream once considered impossible - without compromising on image quality, shooting comfort, functionality or AF performance. Whether capturing still images or HD movies, you'll enjoy what was previously only possible on larger high-end cameras. The extraordinary α7. Full frame without the full dimensions.

*According to survey conducted by Sony as of October 2013, for non-reflex interchangeable lens digital camera equipped with auto focus function.

Sony Alpha A7

Extraordinarily realistic images.

Sony Alpha A7 with new BIONZ X image sensor for exceptional clarity

NEW BIONZ X Image Processing Engine

The new high-speed BIONZ X image processing engine reproduces textures and details in real time, as seen by the naked eye, via unrivaled high-speed processing capabilities. It enables more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies.

24-megapixel Full-frame Sensor

The 35mm full-frame EXMOR image sensor delivers beautiful images form corner to corner and stunning 24.3megapixel resolution that's ideal for large-format prints. You'll enjoy low noise, an extremely wide dynamic range, and amazingly rich and subtle gradations. The α7 reproduces details more faithfully so that every scene looks incredibly real.

High-end features packed in a remarkably compact body.

Customize to fit your Shooting Style

Have a favourite camera function? The α7 allows you to customize 9 buttons so your favourite settings are always quick and easy to get to. With your most frequently used camera functions assigned to the customizable buttons of your choice, you can enjoy speedier, more intuitive operation and maximum convenience.

Shooting comfort and freedom is also enhanced by the tiltable LCD screen. Capture everything from high to low angles easily thanks to the smooth tilting of the LCD and the camera's compact mobility.

Sony Alpha A7 with 9 customizable buttons
Sony Alpha A7 with XGA OLED Tru-finder for more faithful reproduction of what is being recorded in your images

Fine-tune Every Scene with Remarkable Accuracy

View every scene clearly in the accurate and bright XGA OLED Tru-finder, with high-end features such as 100% frame coverage and wide viewing angle. Since images in the viewfinder come straight from the image sensor, they faithfully reproduce what you'll see in your recorded images. So, you can fine-tune every detail with remarkable accuracy when composing the shot.

Thanks to the XGA resolution of the viewfinder, you can also magnify the image to simplify manual fine-tuning of the focus whether shooting still images or movies. The Peaking function can also be activated to colourize the most sharply focused areas of your image for quick confirmation (level of sensitivity and highlight colour are adjustable).

Dust and Moisture Resistance for Carefree Shooting

Carefree shooting in tough environments is yours thanks to comprehensive dust and moisture resistance measures that prevent water and dust from entering the body. These measures include sealing around the buttons and dials, as well as a protective double-layered structure that tightly interlocks panels and components.

To keep your photos blemish free, an anti-dust mechanism vibrates ultrasonically whenever you switch off the camera to remove any particles adhering to the images sensor. An anti-static coating also helps prevent dust and other particles from adhering to the sensor when changing lenses.

Sony Alpha A7 has dust and moisture resistance for worryfree shooting

Advanced Sony moviemaking features in a lightweight camera.

Never before have such powerful moviemaking capabilities been available in a camera this small. The unprecedented combination of mobility and functionality unleashes exciting moviemaking possibilities. By taking full advantage of the 35mm full-frame sensor, audio production features and flexible lens interchangeability, you can create movies of breathtaking visual sound and quality with exquisite background blur, remarkably clear details, and the sensitivity to bring dark scenes to vibrant life. The new accelerated BIONZ X image processing engine also enables area-specific noise reduction and detail reproduction technology to be applied to movies for the very first time, resulting in ultra-fine detail and exceptionally low noise. Features like Picture Effect, clean HDMI output, P/A/S/M modes and your choice of 60p or 24p recording further expand your creative options.

High-speed, high-precision enhanced Fast Hybrid AF.

Enhanced Hybrid AF combines speedy phase-detection AF with highly accurate contrast-detection AF - which features new Spatial Object Detection that accelerates performance by speeding communication with the lens - to achieve among the fastest autofocusing performance of any full-frame camera. When your subject is moving fast, new faster and more accurate AF tracking lets you capture the decisive moment with clarity and precision by shooting at speeds up to 5 frames per second.

NEW AF area setting options

Sony Alpha A7 with new AF area setting options

When using the Flexible Spot AF area setting, you can select a small, medium-size of your subject and help ensure the camera focuses on the intended area. Wide and Zone focus area settings are also available.


Sony Alpha A7 with new Eye AF

Even when capturing a subject partially turned away from the camera with a shallow depth of field, the face will be sharply focused thanks to extremely accurate eye detection that can prioritize a single pupil.

Lock-on AF for moving subjects

Sony Alpha A7 with Lock on AF for moving subjects

It's easy to keep moving subjects in focus with Lock-on AF. It adjusts target frame size based on subject characteristics and makes use of a wide AF area to ensure usage of the optional AF point for smooth, stable autofocusing.

Connect to your smartphone or tablet with just one touch!

Sony Alpha A7 with NFC

You can instantly transfer a photo or MP4 movies to your Android™ smartphone or tablet by simply touching it with the camera - thanks to built-in Wi-Fi and NFC™ (Near Field Communication*). Once a photo or movie has been transferred, you can upload it directly to your favourite Social Networking Site with ease. Touching your mobile device with the camera can also activate Smart Remote Control, which is pre-installed in the camera and lets you control the camera's shutter-release from your smartphone or tablet. Setting up your mobile device for these Wi-Fi/NFC capabilities is as simple as downloading a free PlayMemories Mobile app.

*Requires NFC-compatible android device

PlayMemories Camera Apps for more enjoyment after the shot.

Enhance your camera with PlayMemories Camera Apps. The exciting new application download service, PlayMemories Camera Apps, lets you add new functions to your camera's existing feature-set to heighten photographic expression according to your own creative needs. Direct Upload uploads photos directly to networking services and Smart Remote Control allows a smartphone to control the camera. Or use the free PlayMemories Mobile app to transfer photos and movies to your smartphone or tablet via Wi-Fi.

Enhance your Sony Alpha A7 with downloadable PlayMemories Camera Apps
  • Interchangeable Lens Camera
  • 24.3 MP Exmor CMOS Sensor
  • FE 28-70mm f3.5-5.6 OSS Lens
  • Full-frame
  • XGA OLED Tru-Finder
  • Full HD 60p Movie Recording
  • Enhanced Fast Hybrid AF
  • Built-in Wi-Fi and NFC
  • Sony FE 28-70mm f3.5-5.6 OSS Lens:
  • High-performance zoom lens
  • For full-frame E-mount cameras
  • 7 Blade Circular Aperture
  • Optical SteadyShot image stabilization
  • Filter Diameter: 55mm

Camera Type:Mirrorless Camera
Camera Style:Pro Grade
Lens Mount:Sony E-Mount
Camera Format:Full Frame
Effective Pixels:24MP
Approx. Resolution:24.3MP
Sensor Type/Size:35.8 x 23.9mm Exmor CMOS Sensor
File Formats:JPEG, RAW
Dust Reduction System:Yes
Memory Card Type:Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick XC-HG Duo, SD, SDHC, SDXC memory cards
Noise Reduction:Yes
Image Stabilization:Lens-based
ISO Sensitivity:100-25600
Shutter:Bulb, 30 - 1/8000 sec.
Remote Control:RM-VPR1 (Sold Separately)
Metering Method:Multi-segment, Center-weighted, Spot
Exposure Modes:AUTO (iAUTO, Superior Auto), Programmed AE, Aperture priority, Shutter-speed priority, Manual, Scene Selection, Sweep Panorama, Movie
White Balance Modes:Auto WB / Daylight / Shade / Cloudy / Incandescent / Fluorescent (Warm White / Cool White / Day White / Daylight) / Flash / Color Temperature (2500 to 9900K) & Color Filter (G7 to M7: 15 steps, A7 to B7: 15 steps) / Custom / Underwater
Burst Rate:NA
Continuous Shooting:5 fps (Speed Priority)
Start-Up Time:NA
Shutter Lag:NA
Self Timer:2 Sec. , 10 Sec.
In-Camera Image Editing:NA
Connectivity:NFC (Near Field Communication), DC IN (via AC-PW20AM, Sold Separately), HDMI D micro connector, Multi Interface Shoe, A/V Remote Terminal, Tripod Mount : 1/4" (20 thread), Hi-speed USB (USB2.0), Headphone Jack, Microphone Input
Viewfinder Type:Electronic Viewfinder
Viewfinder Size:0.5 in.
Viewfinder Coverage:100%
Viewfinder Magnification:0.71x
Diopter Adjustment:-4.0 m-1 to +3.0m-1
Screen Size:3.0 in.
Display Screen Type:Rear Screen Tilting LCD
Screen Coverage:100%
Live View:Yes
AV Recording
Video Recording:NTSC
Video Resolution:1080 60p/60i/24p; 1080 30p; 480 30p
File Size:1920 x 1080; 1440 x 1080; 640 x 480
Aspect Ratio:3:2, 16:9
Continuous Shooting Time:NA
Audio Recording:Dolby Digital (AC-3) / MPEG-4 AAC-LC
Flash Modes:With optional external flash: Flash off, Auto flash, Fill-flash, Rear Sync., Slow Sync., Red-eye reduction (On/Off selectable), Hi-speed sync, Wireless
Guide No. (Feet/Metres):NA
Max Sync Speed:NA
Flash Compensation:With optional external flash: +-3.0 EV (switchable between 1/3 and 1/2 EV steps)
Swivel/Tilt LCD:Yes
Weather Resistant:Yes
Built-in Flash:No
Operating/Storage Temperature:0-40 C (32 to 104 F)
Weight:416 g (14.7 oz.) Body Only
Dimensions (WxHxD):126.9 x 94.4 x 48.2mm (5 x 3 3/4 x 1 15/16 in.)
Kit Lens Performance
Focal Length:28-70mm
Aperture (Max. & Min.):Max: f3.5 - 5.6
Camera Mount Type:Sony E-Mount
Format Compatibility:Full Frame
Angle of View:NA
Minimum Focus Distance:0.3m (wide) to 0.45m (tele)
Maximum Close-Up Magnification:NA
Groups/Elements:8 Groups/9 Elements
Diaphragm Blades:NA
Kit Lens Features
Tripod Collar:No
Image Stabilization:Yes
Kit Lens Physical
Dimensions (DxL):72.5 x 83mm
Filter Thread:55mm
Additional Information

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Kit Options

This item is also available in the following combinations:
  • Sony Alpha 7 Body
  • SEL2870 lens
  • Lens cap
  • Rechargeable battery (NP-FW50)
  • AC adaptor (AC-UB10)
  • Shoulder strap
  • Body cap
  • Micro USB cable
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