77MM EXPODISC WHITE BALANCE FILTER

Webcode: 095RED015

Price: $129.99

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77MM EXPODISC WHITE BALANCE FILTER

Digital White Balance Filter
Custom White Balance Solution
Neutral Diffusion Filter
Size: 77mm
Get accurate color in difficult lighting with the patented ExpoDisc, the fast and easy digital white balance filter
Simply read and set white balance with The ExpoDisc in place before shooting and you'll reduce or eliminate the need for post-capture adjustments
Get the white balance solution that is quickly becoming the preferred method of achieving accurate color balance for professional photographers today
Here is how it works:
Varying levels of colorcast typically occur in digital photography and require compensation as part of the process to create a photograph with good color fidelity.
Until now, photographers have had to rely on gray/white cards to solve this problem. ExpoDisc is an easy to use custom white balance solution that eliminates the inconvenience and inconsistencies of other methods
It is a neutral diffusion filter that gathers ambient light from 180&deg and passively transmits 18% of it through to your camera's light meter. The resulting "gray frame" accurately represents the average colorcast of the light in which the photograph is taken
From this gray frame, you then can set a custom white balance that results in accurate color in most lighting conditions
Your camera effectively compensates for and neutralizes the colorcast it sees through the ExpoDisc "gray frame"

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Product Reviews

Pricey, but worth it.
March 26, 2012
By: Steven

I was skeptical at first about how effective this product would be, given all the alternative products in this category (commercial or otherwise). However, I took the plunge and was pleasantly surprised by its utility! Much less time editing in post, and also serves as an excellent 18% incident light meter on the lens (don't know why they don't advertise this more!). Each disc comes with a card with calibration results, so your chance of getting a dud seems to be very very low. It even comes with a nice pouch and lanyard so it doesn't get scratched (not that it would impact it that much)! While I think the price can come down a little more, if you shoot in challenging lighting, or just want accurate color and exposure, DO NOT WAIT. You'll be pleasantly surprised with the results and time you save!

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